Research Interest

The strategic issues that form the basis and focus of the Department of Business Management’s research are elaborated in the activities of two laboratories, namely the Entrepreneurship and SMEs Laboratory as well as Business Analytic and Strategy Laboratory. Research will cover topics around operation management, marketing management, human resource management, financial management, entrepreneurship, strategic management, performance measurement, and data envelopment analysis

  1. Operation Management
  2. Marketing Management
  3. Human Resource Management
  4. Financial Management
  5. Entrepreneurship
  6. Strategic Management
  7. Performance Measurement
  8. Data Envelopment Analysis

Department of Business Management has two laboratories to support learning programs and research

BAS Laboratory    : Aang Kunaifi, S.E., M.SA. Ak.

ESME Laboratory: Satria Fadil Persada, S.Kom., MBA., Ph.D.

Learn more: Laboratories