Undergraduate Program

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Grow with us to achieve the career you want, a career in management, and entrepreneurship. Our study program offers 4 (four) focus deepening topics namely; Financial Management, Operations Management, Marketing Management, and Human Resources Management. We support the entrepreneurial spirit of students by offering related subjects, as well as supporting the topic of entrepreneurship thesis. Download our syllabus here.

Course Structure

The Business Management study program has an undergraduate study load of 144 SKS, with two stages, namely the Preparation Stage (Semesters 1 and 2), and the Bachelor Stage (Semesters 3 to 8). In semesters 1 to 5 the existing courses are compulsory for all students, in semesters 6 and 7 we offer elective courses according to the topic of concentration desired. At the end of the lecture students are required to complete a Thesis as a graduation requirement.

Curriculum Pyramid

The following courses are offered in each semester:

1st Semester
  • Introduction to Accounting
  • Introduction to Business Management (Enrichment)
  • Microeconomy
  • Mathematics 1
  • Civics
  • English
  • Buddhism / Hinduism / Islamic / Konghucu / Christian / Catholic Studies
2nd Semester
  • Financial Accounting
  • Data Analysis
  • Indonesian
  • Design Thinking for Innovation
  • Macroeconomy
  • Pancasila
  • Quantitative Modeling for Business
3rd Semester
  • Financial Management
  • Operations Management
  • Marketing Management
  • Human Capital Management
  • New Venture Creation
  • Statistics for Business

 

4th Semester
  • Organizational Design and Behavior
  • Business Ethics and Corporate Social Responsibility
  • Social Entrepreneurship
  • Business Communication
  • Investment and Portfolio Management
  • Consumer Behavior
5th Semester
  • Managerial Accounting
  • Law Aspects in Business
  • International Business
  • Risk Management and Governance
  • Research Methods for Business
  • Business Information Systems

 

6th Semester
  • E-Business Modeling and Analysis
  • Project Management
  • Business Valuation
  • Taxation
  • Technopreneurship
  • Internship

Financial Management Focus

  • Financial Management Seminar
  • Bank Management
  • International Financial Management

Operational Management Focus

  • Operations Management Seminar
  • Business Simulation
  • Logistics and Supply Chain Management

Marketing Management Focus

  • Marketing Management Seminar
  • Marketing Research
  • Brand Management

Human Capital Management Focus

  • Human Capital Management Seminar
  • Performance Appraisal and Compensation
  • Strategic Human Capital Planning
7th Semester
  • Innovation Management and New Product Development
  • Strategic Management
  • Business Consulting Project
  • Concept of Technology

Financial Management Focus

  • Islamic Finance
  • Personal Financial Management
  • Project Finance

Operation Management Focus

  • Business Process Management
  • Multiple Criteria Decision Making

Marketing Management Focus

  • Entrepreneurial Leadership
  • Integrated Marketing Communication
  • Service Marketing
  • Strategic Marketing

Human Capital Management Focus

  • Job Design and Workload Analysis
  • Training and Development

 

8th Semester
  • Performance Management
  • Marketing of High Technology Products
  • Undergraduate Thesis

Entrepreneurship Course

New Venture Creation

Department of Business Management encourage student on creating new venture by combining the textbook theories and entrepreneur experience in New Venture Creation Course. Students will learn basic business model and team formation principles that are central to creating entrepreneurial opportunities and taking action on them. The objective of the course is to prepare students to test the viability of new business opportunities and conduct a feasibility study, either for their own idea or for others. It is a real-life experience in entrepreneurship.

It is an opportunity for students to learn how to start your own company, design sustainable business models, and importantly – interact with a lot of interesting business people (local and international practitioners) through professional academic discussions.

 

Social Entrepreneurship

After passing New Venture Creation Course, students will learn more about Social Entrepreneur. Social ventures aim to achieve a “double bottom line” with meaningful social returns, as well as sustainable or competitive financial returns –through their products, services and other business practices. The objective of the course is to prepare students to test the viability of new social opportunities and conduct a feasibility study, either for their own idea or for others.

The course is relevant to any business leader or entrepreneur who wants to design, lead or fund a mission-driven nonprofit or for-profit enterprise, or may want to contribute time and energy to help build the social sector through strategic philanthropy, social investing, corporate alliances with social sector organizations, or board representation in social ventures