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Mr. Berto currently pursuing his Ph.D. in the School of Business, Monash University, Malaysia. He received his master degree in marketing management from Institut Pertanian Bogor and his bachelor degree in fisheries management from the Universitas Padjadjaran. Mr. Berto’s research area involving entrepreneurship, marketing, and business model innovation. Beside being a lecturer, he also a business consultant and trainer. Mr. Berto has over 5 years experience working as a consultant and trainer. He is a certified business plan trainer, and worked as a consultant and trainer for many private and public organizations. Mr. Berto is a member of Asian Association of Consumer Interest and Marketing (AACIM).