Dr. Lissa is assistant professor in Department of Business Management, Institut Teknologi Sepuluh Nopember Surabaya. Dr Lissa get her doctorate degree in Department of Management, Universitas Airlangga. Mrs. Lissa received her master degree from Management of Technology Department and bachelor degree from Electrical Engineering Department, Institut Teknologi Sepuluh Nopember Surabaya. Her research area involving advertising, service marketing, and marketing management.