The knowledge and expertise of product design collaborate creative thinking with ability, consisting of four competency components:

1. Industrial Design: Implemented through a studio learning system, which is a unit of design activities that gathers various tasks, starting from theoretical studies, exploration of creative ideas, formulation of design concepts, drawing practices, experimentation with product form and function, product model creation, up to presentation and evaluation of the final design.
2. Theoretical Study of Industrial Design: Comprehensive understanding of knowledge, theories, methodologies, history, discourse on product design, material culture studies, and lifestyle as the foundation for conducting research in the field of product design.
3. Application of Product Technology: Application of technological logic and multidisciplinary knowledge in product design – including human factors, applied physics, material knowledge, production processes, and design systems.
4. Digital Modeling, Prototyping, Design Protection and Technology, and others – in the creativity of design problem-solving.
5. Application of Humanities: Application of political-economic-social-cultural thinking to the user community of products through the utilization of humanities related to product design, namely design appreciation, perceptual psychology, aesthetic philosophy, lifestyle studies, marketing strategies, and design management.