Being a center of world class education, research, and international standard industrial – product design development in Indonesia.

The mission of Product Design Department consists of education, research, and community service (Tridharma Perguruan Tinggi), i.e.:

1. Organizing education, research and community services in Product Design and Visual Communication Design with excellence in technology, communication and management to deliver the needs of the society, government, community and industry.
2. Organizing adequate, innovative, and sustainable design education.
3. Growing design excellence in small, medium, and large scale industries.
4. Grow networks in education, research, and community service activities at the local, national, regional, and international levels.
5. Maintain and develop ethical and moral values.

The objectives of the Product Design Department are:

1. Produce graduates who are capable to think critically and scientifically, creative and innovative, communicative, collaborative, have ICT skills, self-learning improve, and can accept multi-cultural differences.
2. Produce useful, innovative and adaptive research and design work to the times.
3. Create mutual cooperation with industry, government and people from within and outside the country.
4. Organizing education, research and community services in the field of Product Design and Visual Communication Design with excellence in technology, communication and management to deliver the needs of the society, government, community, and industry to embody graduates who are capable of critical and scientific thinking, creative and innovative, communicative, collaborative, have ICT skills, self-learning improve, and can accept multi-cultural differences.
5. Organizing adequate, innovative, and sustainable design education.
6. Produce useful, innovative and adaptive research and design work to the times.
7. Create mutual cooperation with industry, government and people from within and outside the country.
8. Maintain and develop ethical and moral values.

The strategic plan to realize the vision and mission of ITS Product Design is divided into three stages/phases, i.e.:

• Preparation stage/phase
• On Service Branding stage/phase

that is by improving internal quality followed by strengthening local identity. This stage consists of:

1. Increased graduate competency
2. Increased academic atmosphere
3. Improved internal management performance.
4. Maintain the status of ITS Product Design Department accreditation with an A
5. Development of organizational structure by making the field of Visual Communication Design as a Bachelor Study Program
6. Development of organizational structure by establishing postgraduate design education (S2)
7. Increasing human resource capacity through training and internships at other institutions.
8. Construction of facilities & infrastructure to increase the capacity of lecturers and students.
9. Improving the quality of research, PPM and national and international scientific publications by conducting research training & workshops.

• Global Positioning Stage/Phase

the stage to clarify the position and guarantee the continuity of ITS Product Design at the national and international level which is built through the excavation of various potentials that can be differentiation or superior characteristics, among:

1. Focus on the commercial product field as main stream
2. IT-based design, strengthening computer technology-based hard skill as a visual communication tool in design processes and presentations.
3. Management-based design, strengthening managerial skills and knowledge so that graduates have the ability to integrate, team-work, leadership, business, marketing and entrepreneurship.
4. Communication-based design, strengthening soft skills in finding and processing information, presentation, global communication and personality.
5. Local genius, strengthening local potential as capital in global competition.