To become a reference for higher education in Industrial Design with international reputation through business synergy, development of science and technology for national independence.

1. Organizing higher education based on technology, creativity and synergy with international quality curriculum, lecturers and learning methods.
2. Equipping graduates with entrepreneurial knowledge based on design thinking.
3. Growing excellence in the field of product design in small, medium and large-scale industries.
4. Utilizing all available resources to participate in solving problems faced by society, industry, central government, and local government in implementing education, research, and community service activities.
5. Educating graduates to have noble character, integrity, and maintain ethical and moral values.

The objectives of the ITS Industrial Design Department are:

1. Produce graduates who are capable to think critically and scientifically, creative and innovative, communicative, collaborative, have ICT skills, self-learning improve, and can accept multi-cultural differences.
2. Producing research and product design works that are useful, innovative and adaptive to the times.
3. Establishing mutualistic partnerships with industry, government, and communities both domestically and internationally.
4. Conducting education, research, and community service in the field of product design with excellence in technology, communication, and management to serve the needs of society, government, communities, and industry.
5. Maintain and develop ethical and moral values.

The strategic plan to realize the vision and mission of ITS Industrial Design is divided into two stages/phases, i.e.:

• On Service Branding stage/phase

that is by improving internal quality followed by strengthening local identity. This stage consists of:

1. Improving graduate competence.
2. Improving the academic atmosphere.
3. Improving internal management performance.
4. Maintaining the Department’s accreditation status with an A/Excellent rating.
5. FIBAA International Accreditation and CUMULUS membership.
6. Developing the organisational structure by establishing a Postgraduate Design programme (Master’s degree).
7. Moving towards an LBE-certified laboratory.
8. Increasing human resource capacity through training and internships at other institutions.
9. Developing facilities and infrastructure to increase the capacity of lecturers and students.
10. Improving the quality of research, PKM and scientific publications at the national and international levels by holding training and research workshops.

• Global Positioning Stage/Phase

This stage aims to clarify the position and ensure the sustainability of the PS at the national and international levels, built through the exploration of various potential strengths that can become differentiators or distinctive characteristics, including:

1. Focus on commercial products as the mainstream of design.
2. IT-based design, strengthening hard skills based on computer technology as a visual communication tool in the design process and presentation.
3. Management-based design, strengthening managerial skills and knowledge so that graduates have the ability to integrate, work in teams, demonstrate leadership, and understand business, marketing, and entrepreneurship.
4. Communication-based design, strengthening soft skills in finding and processing information, presenting, communicating globally, and developing personality.
5. Local genius, strengthening local potential as capital in global competition.