Dr. Satria is the current deputy head of business management department ITS. Dr. Satria Fadil Persada (Satria) is an Assistant Professor at the Business Management Department, Institut Teknologi Sepuluh Nopember (ITS), Surabaya, Indonesia. He received his doctorate and master degree from Department of Industrial Management, National Taiwan University of Science and Technology (NTUST), Taiwan. He received his bachelor degree from Information System Department, ITS.  Dr. Satria conducted a research on behavioral model, especially on psychological aspects that influence a person’s intention when he was a doctor student at NTUST. His research interest is studying the behavior of person’s in consumers and organizational perspective. Dr. Satria research interest is also related to pro environmental behavior.