Business Analytic and Strategy (BAS) Laboratory is an academic laboratory under the Department of Business Management, Faculty of Creative Design and Digital Business (CREABIZ), Institut Teknologi Sepuluh Nopember (ITS).

The laboratory serves as a center for education, research, community engagement, and industry collaboration in the fields of strategic management, financial management, and operations management.

BAS Laboratory supports students, lecturers, researchers, and industry partners in developing innovative solutions through data-driven decision making, business intelligence, and strategic thinking.

Becoming an education based laboratory and research in the field of operations and finance to create business leaders in the field of analytics and strategies that have an international reputation by 2030.

1. Conducting business management courses in the fields of operations and finance
2. Develop analytic research in the fields of operations, finance, and strategy
3. Build trust in our field of research with outside partners
4. Provide quality training for our human resources
5. Develop networks with various industries and experts

Head of Laboratory: Sri Yayu Ninglasari, S.E., M.SEI.

Lecturer: