Chilean Wine Industry : Short Program in Chile

The Chilean Wine Industry Short Program offers international students an opportunity to explore Chile’s globally recognized wine sector while gaining insights into the broader Latin American business environment. Hosted by the Universidad de los Andes (UANDES) in Santiago, the program combines academic learning, field visits, and cultural immersion, providing participants with both theoretical knowledge and practical experience.

Program Overview

• Host University: Universidad de los Andes (UANDES), Santiago, Chile

• Dates: January 5–16, 2026 (two weeks)

• Language of Instruction: English

• Credits / Workload: 8 ECTS (126 hours including lectures, activities, and self-study)

• Program Fee: US$ 1,180 per student

  • The fee covers program delivery and class materials, access to on-campus facilities and Wi-Fi, orientation, welcome and farewell activities, lunch on class days, local transportation for academic and cultural visits, and support from both a Student Coordinator and an Academic Program Coordinator

Why Join?

• Gain a comprehensive understanding of Latin American business practices, with insights into culture, consumer behavior, and the regional political-economic context.

• Analyze the global wine industry and its business models, evaluating competitiveness, market structures, and international expansion strategies.

• Understand supply chains from vineyard to consumer, covering vineyard operations, logistics, distribution, and capacity management.

• Explore marketing strategies across diverse segments, from value and premium wines to luxury and high-end labels.

• Examine the impact of emerging technologies, such as artificial intelligence and blockchain, on the wine sector’s future.

• Enrich academic learning with practical exposure, including company visits, vineyard tours, and curated cultural experiences in Santiago, Chile.

Academic Focus & Learning Outcomes

A multidisciplinary deep dive into the Chilean wine sector across strategy, supply chain management, and marketing, with Latin American business context. Participants will be able to:

• Identify key characteristics of Latin American business culture and development dynamics.

• Analyze industry structure and firm positioning to assess opportunities/threats.

• Explain supply chain strategy for export-oriented winemakers.

• Evaluate marketing strategies from value to luxury segments.

Curriculum Structure

The program is designed to provide both a regional perspective on doing business in Latin America and an in-depth understanding of Chile’s wine industry. Each module combines theoretical foundations with practical applications.

1) Doing Business in Latin America
This module introduces the key characteristics of Latin American markets and their implications for business.

• Latin America overview

• Competitiveness and clusters

• Consumer behavior

• Business culture and talent

• Political environment and its impact

2) Strategy in the Wine Industry
Students will explore fundamental concepts of strategy and their application to the wine industry.

• Foundations of strategy

• Industry analysis

• Business model design (Business Model Canvas)

• International strategy: location, timing, scope

3) Supply Chain Management
This component examines how supply chain strategies shape the success of wine production and distribution.

• Procurement and vineyard operations

• Logistics and distribution

• Capacity planning and demand forecasting

• Emerging technologies (blockchain, AI)

4) Marketing in the Wine Industry
The module highlights marketing practices and positioning strategies across different wine market segments.

• Chilean wine landscape and global position

• Consumption trends

• Strategies for value/premium wines

• Strategies for luxury/high-end wines

How to Apply

Fill out the online application form on the link below:

Chilean Wine Industry Application Form

Contact Information

International Programs Coordinator, Universidad de los Andes

international@uandes.cl