A brief description profile of the lab:
Branding and Communication Strategy Laboratory (BRASKO) on advancing knowledge and skills in the field of visual communication design, with a particular emphasis on branding and communication strategies. Research areas in the laboratory. BRASKO encompasses various components, including: 1) Branding and Packaging, 2) Communication Strategy, 3) Design and Visual Media, and 4) Design Pedagogy.
Vision
To become a leading laboratory in research and development of science in the field of branding, packaging, and communication strategy to support the national creative industry and have a global perspective.
Mission
To contribute in the development of science in the field of branding, packaging, and communication through education, research, and community service activities, with a foundation in creativity, intellectual, managerial, strategy, and technology.
Tri Dharma of Laboratory Activities
Academic
Research
Community Service (ABMAS)
DEVELOPMENT OF NETWORKS and COLLABORATIONS:
PARTNERSHIPS
Domestic Companies
International Companies
Government
BUMN
Private Sector/Industry
Society
The community and small and medium-sized enterprises (UMKM) around Surabaya and East Java
Research/Community Service Roadmap Branding And Communication Strategy
Profession Association Affiliate
National :
International :
Research in Art and Culture, explores sociocultural phenomena that occur in our local context in the field of visual communication design. We also contribute to the development of community and public service that is carried out periodically throughout the city and region. The program is developed according to the needs of the selected or proposed community and is often integrated into the Service Learning program.
Research Themes and Community Service
Branding & Packaging
Conducting research and development (R&D) in the fields of branding and packaging to improve product competitiveness and support the success of product marketing.
Communication Strategy
Conducting research and development (R&D) on communication aspects that can produce communication concepts and strategies to support the design of visual communication design effectively.
Design & Visual Media
Conducting research and development (R&D) on the design aspects and visual media to produce the right correlation between design and media to support the effectiveness of visual communication.
Design Pedagogy
Conducting research and development (R&D) of visual communication design, both in terms of theory, methods, and design science, to produce a more comprehensive body of knowledge in visual communication design.
Research and Community Service Themes
Branding and Communication Strategy Laboratory Research Topics
Head of Laboratory
Email: senja@its.ac.id
Laboratory Member
Email: baroto@prodes.its.ac.id
Email: sabar@prodes.its.ac.id
Email: beebee@prodes.its.ac.id
Email: ramok@its.ac.id
Email: raditya@its.ac.id
Email: denny@its.ac.id
Email: yurif@its.ac.id
Email: sayatasik@its.ac.id
Email: yosia.kurniawan@its.ac.id
Email: atsilia@its.ac.id
This laboratory is still in the early stages of development, it is too early to report results and impacts. However, as a Laboratory, it has developed and tested an online interactive platform with the participantsfrom leading groups (“knowledge community”) of content producers, journalists, researchers, opinion makers, and citizens to share and discuss information and knowledge on economic, social, and cultural development and ultimately influence the policy-making process. The goal is to involve the entire civil society in this initiative, which has been quite successful. We can refer to ongoing and upcoming services provided at the local and regional levels:
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