Indonesia is a country rich in cultural diversity, unfortunately many local cultures are fading due to the lack of interest of young people to learn and inherit them. According to BPS data in 2010, there are 1,340 ethnic groups in Indonesia, with the largest ethnic group being the Javanese, which makes up 41% of the total Indonesian population. On the other hand, awareness is starting to grow to revive local culture that was previously abandoned through fashion. Seeing this phenomenon, there is an opportunity to introduce local culture through fashion products that also convey the meaning and philosophy being introduced. Semi-structured in-depth interviews were conducted to understand user needs. The results of interviews and secondary data that have been collected are processed using design thinking principles. It was found that users like unique personalized products to express and show their identity. Watches that highlight Javanese weton culture are considered appropriate media because they support phenomena and trends that are currently echoing among Indonesian youth. The design philosophy was prepared on the basis of Javanese primbon which was researched with local foundations and cultural figures. The design is made by sketching, followed by 3D modeling, manufacturing, and business model design as a strategy for delivering the product to target users. The market test results at the exhibition showed a positive response from the public and it is known that the signs embedded in the design succeeded in sparking youth’s curiosity about Weton Jawa.