{"id":67000,"date":"2022-03-22T19:07:29","date_gmt":"2022-03-22T12:07:29","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/?p=67000"},"modified":"2022-03-23T15:14:02","modified_gmt":"2022-03-23T08:14:02","slug":"mahasiswa-its-rangkul-umkm-dan-selebriti-mikro-lewat-ngiklan-yuk","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/mahasiswa-its-rangkul-umkm-dan-selebriti-mikro-lewat-ngiklan-yuk\/","title":{"rendered":"Mahasiswa ITS Rangkul UMKM dan Selebriti Mikro Lewat Ngiklan Yuk"},"content":{"rendered":"
\"M
M Rizqi Tsani, Alifia Shafa Camila, Mukhammad Akbar Makhbubi, Shinta Ulwiya, dan Muhammad Ainul Yaqin adalah mahasiswa ITS di balik tim Ngiklan Yuk<\/figcaption><\/figure>\n
\n

Kampus ITS, ITS News<\/strong> –<\/strong> Di tengah maraknya perdagangan secara elektronik di era digital seperti saat ini, pemasaran barang dagangan menjadi hal yang esensial dalam persaingan yang semakin ketat dan padat. Berdasarkan hal tersebut, tim mahasiswa dari Institut Teknologi Sepuluh Nopember (ITS) <\/a>menggagas platform<\/em> Ngiklan Yuk sebagai solusi dalam menjembatani hubungan mutualisme antara Usaha Mikro, Kecil, dan Menengah (UMKM) dan selebriti mikro.<\/p>\n<\/blockquote>\n

Mukhammad Akbar Makhbubi, Alifia Shafa Camila, Shinta Ulwiya, Muhammad Ainul Yaqin, dan M Rizqi Tsani merupakan tim di balik platform<\/em> Ngiklan Yuk. Mukhammad Akbar Makhbubi selaku Chief Executive Officer <\/em>(CEO) Ngiklan Yuk<\/a> menilai, keberadaan media sosial yang semakin menjamur di masyarakat telah menciptakan peluang kerja baru.<\/p>\n

Melalui selebriti mikro atau orang yang populer lewat media sosial, hal ini memungkinkan proses pemasaran produk UMKM dapat menjangkau massa yang jauh lebih banyak. \u201cDengan memanfaatkan popularitas selebriti mikro, produk UMKM dapat semakin dilihat oleh banyak orang dan menciptakan prinsip brand stickiness<\/em>,\u201d ungkapnya.<\/p>\n

Mahasiswa Departemen Perencanaan Wilayah dan Kota (PWK) ITS<\/a> ini melanjutkan, platform<\/em> digital ini akan menjadi penghubung antara kebutuhan UMKM akan pemasaran produknya dan jasa yang ditawarkan oleh selebriti mikro. \u201cMelalui kerja sama dengan selebriti mikro yang telah memiliki audiens, produk UMKM yang dipasarkan akan semakin dikenal dan memicu kenaikan omzet penjualan,\u201d tuturnya.<\/p>\n

\"Tampilan
Tampilan platform Ngiklan Yuk yang diakses lewat smartphone Android<\/figcaption><\/figure>\n

Mahasiswa yang akrab disapa Bobi ini menjelaskan, platform<\/em> digital tersebut dilengkapi dengan salah satu jenis kecerdasan buatan yaitu clustering<\/em>. Fitur ini akan memastikan kedua pihak memiliki kesesuaian perihal segmentasi pasar, domisili, dan biaya jasa. \u201cUMKM yang bergerak di bidang makanan otomatis akan ditemukan dengan selebriti mikro yang berada di bidang kuliner, begitu pula dengan kriteria domisili dan biaya jasa,\u201d ujarnya.<\/p>\n

Selain itu, platform<\/em> ini turut menghadirkan fitur digital payment <\/em>yang akan memudahkan pengguna dalam bertransaksi. Tidak hanya itu, platform<\/em> juga dilengkapi dengan fitur pelacakan transaksi. \u201cKetika transaksi berlangsung, segala prosesnya dapat dipantau melalui platform<\/em> ini untuk memastikan kenyamanan pengguna dalam bertransaksi,\u201d pungkas mahasiswa angkatan 2019 ini.<\/p>\n

Mahasiswa asal Pasuruan ini berharap inovasi yang dapat diakses melalui situs website<\/em> www.iklanin.store dan mobile app<\/em> ini dapat membantu UMKM mengembangkan usahanya serta membukakan lapangan kerja baru bagi para selebriti mikro. \u201cKe depannya, kami ingin dapat membantu UMKM dan selebriti mikro hingga mencakup seluruh wilayah di Indonesia,\u201d ucapnya.<\/p>\n

\"Platform
Platform Ngiklan Yuk dapat diakses pula melalui situs web www.iklanin.store dan memiliki antarmuka yang mudah digunakan<\/figcaption><\/figure>\n

Di bawah bimbingan dosen Departemen Sistem Informasi ITS<\/a> Andre Parvian Aristio SKom MSc, gagasan inovasi dari tim Ngiklan Yuk ini juga telah berhasil meraih juara harapan I dalam ajang Kewirausahaan Mahasiswa Indonesia (KMI) Awards 2021 kategori Umum, akhir tahun lalu. (HUMAS ITS)<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

Reporter: Ricardo Hokky Wibisono<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Kampus ITS, ITS News – Di tengah maraknya perdagangan secara elektronik di era digital seperti saat ini, pemasaran barang dagangan menjadi hal yang esensial dalam persaingan yang semakin ketat dan padat. Berdasarkan hal tersebut, tim mahasiswa dari Institut Teknologi Sepuluh Nopember (ITS) menggagas platform Ngiklan Yuk sebagai solusi dalam menjembatani hubungan mutualisme antara Usaha Mikro, […]<\/p>\n","protected":false},"author":172,"featured_media":67001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-67000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama"],"yoast_head":"\nMahasiswa ITS Rangkul UMKM dan Selebriti Mikro Lewat Ngiklan Yuk - ITS News<\/title>\n<meta name=\"description\" content=\"Ngiklan Yuk sebagai solusi dalam menjembatani hubungan mutualisme antara Usaha Mikro, Kecil, dan Menengah (UMKM) dan selebriti mikro.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/mahasiswa-its-rangkul-umkm-dan-selebriti-mikro-lewat-ngiklan-yuk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mahasiswa ITS Rangkul UMKM dan Selebriti Mikro Lewat Ngiklan Yuk - 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