Surabaya, 27 September 2026 — Halal lifestyle is no longer limited to food and beverages, but has evolved into part of a modern way of life encompassing fashion, tourism, cosmetics, and Islamic finance. This topic was highlighted in the Casual Talk entitled “Halal Living: From Personal Choice to Regional Impact”, held as part of the 2026 Java Regional Sharia Economic Festival (FESyar) at Grand City Mall Surabaya on Sunday (27/9).
FESyar Jawa 2026, organised by the Bank Indonesia Representative Office of East Java Province, forms part of The 13th Indonesia Sharia Economic Festival (ISEF) and serves as a platform to strengthen the development of the Islamic economy and finance.
The event was officially opened by Sri Darmadi Sudibyo, Head of the Bank Indonesia Representative Office for the Special Region of Yogyakarta. It was attended by participants from various backgrounds, including university students, youth communities, MSME actors, halal lifestyle enthusiasts, and the general public. Generation Z represented one of the most prominent participant groups and was also a key target for strengthening halal lifestyle literacy.
During the talk show, Prof. Setiyo Gunawan, S.T., Ph.D., Head of the ITS Halal Study Centre and Deputy Executive Director II of the East Java Regional Committee for Islamic Economy and Finance (KDEKS), participated as a speaker representing academia. He joined Mega Iskanti, a fashion entrepreneur, and Indhiarto Wahyu Wicaksono, Regional Business Lead East Java Bali Nusra at Paragon Corp, who represented the halal industry.
The discussion emphasised that halal lifestyle has developed into a value-based way of life that considers not only halal compliance, but also quality, ethics, health, and sustainability. This concept is becoming increasingly relevant to modern society, particularly younger generations. Indonesia also holds significant opportunities in the development of the halal industry. According to the SGIE Report 2025/2026, Indonesia ranks fourth globally, placing first in modest fashion, second in Muslim-friendly tourism, and third in halal food.
Through FESyar Jawa 2026, the public, especially Gen Z, is expected to gain a deeper understanding that halal lifestyle is not merely a personal choice, but can also contribute to strengthening the Halal Value Chain, MSMEs, and the sustainable development of Indonesia’s Islamic economy.
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