Desain Produk Industri (Despro) ITS,<\/a>\u00a0Nurul Idzi terbesit untuk melakukan inovasi desain produk dari agel. Melalui pemanfaatan agel, Cekka Studio ingin mendobrak pengembangan produk dari alam dan memberikan dampak sosial pada komunitas serta ramah lingkungan. \u201cCekka menggunakan material agel yang tidak terkontaminasi dengan bahan kimia sehingga tidak merusak lingkungan tetapi kualitas produk masih terjamin,\u201d jelasnya.<\/p>\nLebih lanjut, menurut perempuan yang biasa disapa Idzi ini, serat agel sendiri merupakan serat daun gebang yang dipintal dan dianyam. Serat agel dapat menjadi alternatif material alam selain rotan dan eceng gondok. Memiliki tampilan natural warna kecoklatan, agel dapat digunakan menjadi kombinasi\u00a0furniture<\/em>\u00a0bernuansa natural. Di tangan Cekka Studio, agel disulap menjadi produk lanyard, alas gelas, gantungan dinding, dan\u00a0box<\/em>. Tak diragukan, kualitas material agel juga tidak mudah patah dan lebih kuat.<\/p>\n![\"\"](\"https:\/\/www.its.ac.id\/stp\/wp-content\/uploads\/sites\/113\/2023\/11\/Pertama-Startup-Alumnus-ITS-Gagas-Inovasi-Desain-Produk-dari-Agel_2.jpg\")
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Berbahan dasar material agel, Cekka Studio ciptakan perlengkapan hiasan perabotan rumah tangga<\/p>\n<\/div>\n
Berawal dari berkecimpungnya Idzi terhadap proyek dosen dalam pemberdayaan penganyam material agel, ia terbesit untuk mengembangkan bisnis agel ini. Saat ini, Cekka Studio menggandeng Kelompok Usaha Bersama (KUB) di Dusun Sambas, Kabupaten Bangkalan. Lewat kerja sama dengan penganyam tali agel, diharapkan hadirnya Cekka Studio dapat meningkatkan kesejahteraan masyarakat. \u201cNantinya, ibu-ibu ini akan berfokus pada produksi dan tim Cekka yang menginisiasi ide dan pemasaran,\u201d jelas perempuan asal Situbondo ini.<\/p>\n
Berdiri sejak bulan Agustus tahun 2020, Cekka Studio telah memenangkan beberapa nominasi meskipun di usia yang masih tergolong belia. Saat ini Cekka Studio terus berkembang dan terhimpun di bawah Inkubator Layanan Bisnis ITS (ILBI). Terhitung, produk Cekka Studio sudah terjual hingga lebih dari 2.500 produk. Pengiriman produk juga telah sampai ke Negeri Singa atau Singapura.<\/p>\n
![\"\"](\"https:\/\/www.its.ac.id\/stp\/wp-content\/uploads\/sites\/113\/2023\/11\/Pertama-Startup-Alumnus-ITS-Gagas-Inovasi-Desain-Produk-dari-Agel_3-1024x682.jpg\")
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Founder Cekka Studio Nurul Idzi (kanan) saat menyambut Menteri Pariwisata dan Ekonomi Kreatif (Menparekraf) RI Sandiaga Salahuddin Uno mengunjungi booth Cekka Studio<\/p>\n<\/div>\n
Cekka Studio sendiri merupakan\u00a0startup<\/em>\u00a0pertama Indonesia yang mengusung pemanfaatan agel. Masih awamnya material agel di kuping masyarakat menjadikan tantangan tersendiri dalam pemasaran produk. Dalam hal ini, Idzi mengefektifkan pemasaran dengan direct selling di beberapa pameran dan bazaar. \u201cDengan begitu, kita bisa memberikan brand awareness pada masyarakat dan mereka dapat melihat langsung seperti apa bentuk agel,\u201d terang founder Cekka Studio ini.<\/p>\nJatuh bangun dalam perintisan usaha pun dilewati oleh Cekka Studio. Pasalnya, di awal perintisan usaha tim Cekka sempat terlewat akan kurangnya\u00a0quality control<\/em>\u00a0produksi dan pengiriman. Alhasil, beberapa barang menjadi\u00a0defect<\/em>\u00a0seperti contohnya kerajinan bengkok. \u201cKami pun mengevaluasi bersama tim dan akhirnya menyiasari dengan membentuk tim inti\u00a0quality control<\/em>\u00a0dan pengetatan sebelum pengiriman produk,\u201d papar Idzi.<\/p>\n![\"\"](\"https:\/\/www.its.ac.id\/stp\/wp-content\/uploads\/sites\/113\/2023\/11\/Pertama-Startup-Alumnus-ITS-Gagas-Inovasi-Desain-Produk-dari-Agel_4-1024x574.jpg\")
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Nurul Idzi (kanan) dan tim Cekka Studio bersama Ketua KUB Melati Kabupaten Bangkalan saat peninjauan kerja sama<\/p>\n<\/div>\n
Ingin terus berkembang, Cekka Studio berhadap produk inovasinya lebih dikenal di lebih banyak masyarakat luas. Tak hanya itu, Cekka Studio juga ingin merambah produknya untuk semua kerajinan rumahan yang diproduksi dengan material agel. \u201cJadi kita ingin menggaungkan kepada masyarakat produk kerajinan yang lebih bersahabat dengan lingkungan,\u201d pungkas Idzi.\u00a0(HUMAS ITS)<\/strong><\/p>\n <\/p>\n
Reporter: Silvita Pramadani<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Founder Cekka Studio Nurul Idzi (kiri) saat mendapat penghargaan UKM terpilih pada Sub-sektor Kriya Apresiasi Kreasi Indonesia 2022 dari Kementerian Pariwisata dan Ekonomi Kreatif RI Kampus ITS, ITS News \u2014\u00a0Alumnus S2\u00a0Magister Manajemen Teknologi (MMT)\u00a0Institut Teknologi Sepuluh Nopember (ITS)\u00a0menggagas\u00a0startup\u00a0bernama Cekka Studio yang pertama di Indonesia dengan pemanfaatan material agel sebagai bahan kerajinan rumah. Melalui material agel, […]<\/p>\n","protected":false},"author":289,"featured_media":3747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[63,71,73,69,55],"tags":[],"class_list":["post-3744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-dikst","category-berita-lainnya","category-berita-terkini","category-headline","category-headline-stp-id"],"yoast_head":"\n
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