{"id":2412,"date":"2025-09-26T13:48:00","date_gmt":"2025-09-26T06:48:00","guid":{"rendered":"https:\/\/www.its.ac.id\/publikasi\/?p=2412"},"modified":"2025-09-26T13:48:00","modified_gmt":"2025-09-26T06:48:00","slug":"analisis-preferensi-generasi-milenial-terhadap-tren-harga-hunian-di-kota-surabaya-berdasarkan-lokasi-dan-tipologi-2","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/publikasi\/en\/2025\/09\/26\/analisis-preferensi-generasi-milenial-terhadap-tren-harga-hunian-di-kota-surabaya-berdasarkan-lokasi-dan-tipologi-2\/","title":{"rendered":"Analisis Preferensi Generasi Milenial Terhadap Tren Harga Hunian di Kota Surabaya Berdasarkan lokasi dan Tipologi"},"content":{"rendered":"<div class=\"authors\">\n<div class=\"author\"><strong>Aulia Widari<\/strong><\/p>\n<div class=\"article-author-affilitation\">Departemen Perencanaan Wilayah dan Kota, Institut Teknologi Sepuluh Nopember<\/div>\n<\/div>\n<div class=\"author\"><strong>Eko Budi Santoso<\/strong><\/p>\n<div class=\"article-author-affilitation\">Departemen Perencanaan Wilayah dan Kota, Institut Teknologi Sepuluh Nopember<\/div>\n<\/div>\n<\/div>\n<div id=\"summary\" class=\"article-summary\">\n<h2>Abstract<\/h2>\n<div class=\"article-abstract\">\n<p>Adanya peningkatan jumlah penduduk dan potensi bonus demografi di beberapa tahun mendatang mempengaruhi kebutuhan rumah (backlog) di Kota Surabaya. Harga properti residensial di Kota Surabaya termasuk pada kategori rata-rata tertinggi dengan tipe residensial menengah dibandingkan dengan 5 kota besar di Indonesia. Penetapan harga hunian perlu mempertimbangkan beberapa faktor termasuk diantaranya adalah lokasi, tipe hunian dan preferensi stakeholder yang terlibat yaitu konsumen dan developer. Konsumen di Surabaya termasuk generasi milenial berpotensi untuk memiliki daya beli tinggi karena berada pada usia produktif. Namun pada realitanya, kondisi finansial generasi milenial sangat buruk dalam berinvestasi dan membeli rumah. Dari fenomena ini, diperlukan analisa pengaruh tren harga hunian terhadap preferensi generasi milenial dalam pemilihan lokasi dan tipologi hunian di Kota Surabaya. Pendekatan pada penelitian ini adalah positivistik kuantitatif. Metode yang digunakan pada penelitian ini adalah\u00a0<em>Conjoint Analysis\u00a0<\/em>yang digunakan untuk menilai preferensi konsumen<em>.<\/em> Dengan adanya penelitian ini diharapkan dapat memberikan rekomendasi hunian yang sesuai dengan kemampuan daya beli dan preferensi milenial di Kota Surabaya.<\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/journal.its.ac.id\/index.php\/jpr\/article\/view\/5326\">PDF<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aulia Widari Departemen Perencanaan Wilayah dan Kota, Institut Teknologi Sepuluh Nopember Eko Budi Santoso Departemen Perencanaan Wilayah dan Kota, Institut Teknologi Sepuluh Nopember Abstract Adanya peningkatan jumlah penduduk dan potensi bonus demografi di beberapa tahun mendatang mempengaruhi kebutuhan rumah (backlog) di Kota Surabaya. Harga properti residensial di Kota Surabaya termasuk pada kategori rata-rata tertinggi dengan [&hellip;]<\/p>\n","protected":false},"author":250,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[252],"tags":[],"class_list":["post-2412","post","type-post","status-publish","format-standard","hentry","category-jpr-journal"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Analisis Preferensi Generasi Milenial Terhadap Tren Harga Hunian di Kota Surabaya Berdasarkan lokasi dan Tipologi - IJC ( ITS Journal Center )<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/publikasi\/en\/2025\/09\/26\/analisis-preferensi-generasi-milenial-terhadap-tren-harga-hunian-di-kota-surabaya-berdasarkan-lokasi-dan-tipologi-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analisis Preferensi Generasi Milenial Terhadap Tren Harga Hunian di Kota Surabaya Berdasarkan lokasi dan Tipologi - IJC ( ITS Journal Center )\" \/>\n<meta property=\"og:description\" content=\"Aulia Widari Departemen Perencanaan Wilayah dan Kota, Institut Teknologi Sepuluh Nopember Eko Budi Santoso Departemen Perencanaan Wilayah dan Kota, Institut Teknologi Sepuluh Nopember Abstract Adanya peningkatan jumlah penduduk dan potensi bonus demografi di beberapa tahun mendatang mempengaruhi kebutuhan rumah (backlog) di Kota Surabaya. 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