{"id":99157,"date":"2025-02-24T07:51:34","date_gmt":"2025-02-24T00:51:34","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/?p=99157"},"modified":"2025-03-27T21:34:06","modified_gmt":"2025-03-27T14:34:06","slug":"perkuat-kemandirian-nelayan-its-pelindo-group-gelar-pelatihan-keuangan-dan-pemasaran","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/perkuat-kemandirian-nelayan-its-pelindo-group-gelar-pelatihan-keuangan-dan-pemasaran\/","title":{"rendered":"Perkuat Kemandirian Nelayan, ITS-Pelindo Group Gelar Pelatihan Keuangan dan Pemasaran"},"content":{"rendered":"
\"Gambar
Perwakilan Pelindo Group Andri Hadi (dua dari kiri bawah), Direktur DRPM ITS Fadlilatul Taufany ST PhD (tengah bawah), Kepala Pusdi PDPM DRPM ITS Dr Sutikno SSi MSi (dua dari kanan bawah)<\/figcaption><\/figure>\n

Kampus ITS, ITS News \u2013 <\/b>Institut Teknologi Sepuluh Nopember (ITS)<\/a> terus memperkuat perannya dalam pemberdayaan masyarakat berbasis ilmu pengetahuan dan inovasi. Setelah sukses mengimplementasikan sistem apartemen kepiting soka, ITS bersama Pelindo Group kini memberikan pelatihan literasi keuangan dan pemasaran bagi nelayan binaannya.<\/span><\/p><\/blockquote>\n

Kepala Pusat Studi Potensi Daerah dan Pemberdayaan Masyarakat (PDPM) Direktorat Riset dan Pengabdian kepada Masyarakat (DRPM) ITS<\/a> Dr Sutikno SSi MSi menjelaskan, selain aspek teknis inovasi budidaya, ITS juga membekali nelayan keterampilan bisnis. Hal ini berperan penting untuk mendukung keberlanjutan program dan pengetahuan nelayan ke depan. \u201cSehingga nelayan tidak hanya bergantung pada teknologi budidaya yang diterapkan dan bisa lebih mandiri,\u201d papar Sutikno.<\/span><\/p>\n

Digelar di Gedung Research Center ITS, program ini menjadi bagian dari upaya ITS dalam mendukung pengentasan kemiskinan dan pengembangan usaha mikro, kecil, dan menengah (UMKM). Selain itu, program ini juga sejalan dengan Sustainable Development Goals (SDG)<\/a>1 menghapus kemiskinan, SDG3 kehidupan sehat dan sejahtera, SDG8 pekerjaan layak dan pertumbuhan ekonomi. \u201cSerta SDG10 mengurangi kesenjangan dan SDG17 kemitraan dalam mencapai tujuan,\u201d ujar Sutikno.<\/span><\/p>\n

\"Gambar
Nelayan Tambak Osowilangun Solichan (baju putih) saat dipandu oleh tim dari ITS untuk mengimplementasikan materi pemasaran melalui sosial media<\/figcaption><\/figure>\n

Dalam pelatihan ini, ITS mengenalkan metode pencatatan keuangan yang memudahkan nelayan dalam melacak pemasukan dan pengeluaran. ITS juga memperkenalkan pencatatan berbasis aplikasi untuk membantu nelayan mengelola transaksi secara lebih sistematis. Dengan sistem ini, nelayan dapat memahami keuntungan sebenarnya dari hasil budidaya mereka sekaligus menghindari kesalahan dalam perhitungan biaya produksi.<\/span><\/p>\n

Selain aspek keuangan, pelatihan ini juga menekankan pentingnya pemanfaatan sosial media untuk pemasaran. Para nelayan diberikan pengetahuan terkait strategi pemasaran yang tidak hanya berfokus pada harga, tetapi juga pada kualitas layanan. \u201cPelanggan yang puas tidak hanya akan kembali membeli, tetapi juga bisa menjadi promosi bagi komoditas tersebut,\u201d jelas dosen Departemen Statistika ITS tersebut.\u00a0\u00a0<\/span><\/p>\n

Salah satu peserta pelatihan, nelayan asal Tambak Osowilangun Surabaya Solichan mengungkapkan bahwa ilmu yang diberikan ITS akan membantu dalam mengelola keuangan hasil usaha budidayanya. Sebelumnya, dirinya hanya menerka modal dan keuntungan tanpa mengetahui cara menghitungnya secara rinci dan tertulis. \u201cSekarang saya paham cara mencatat pemasukan dan pengeluaran dengan lebih sistematis,\u201d ujarnya sumringah.<\/span><\/p>\n

\"Perwakilan
Perwakilan Pelindo Group Andri Hadi (kiri) dan Kepala Pusdi PDPM Dr Sutikno SSi MSi (kanan)<\/figcaption><\/figure>\n

Dengan adanya program ini, perwakilan Pelindo Group Andri Hadi berharap, nelayan dapat memperoleh penghasilan tambahan yang lebih stabil dari usaha budidaya kepiting soka yang mereka jalankan. Melalui pemahaman mengenai pencatatan keuangan dan strategi pemasaran, nelayan diharapkan mampu mengelola usaha mereka dengan lebih terstruktur dan berkelanjutan. Dengan demikian, manfaat yang dirasakan akan lebih masif pula.<\/span><\/p>\n

Tak berhenti di pelatihan, ke depan ITS bersama Pelindo Group juga akan melakukan monitoring dan evaluasi (monev) secara berkala. Kegiatan ini ditujukan untuk memastikan para nelayan menerapkan ilmu secara berkelanjutan pasca mendapatkan pelatihan. \u201cKami ingin memastikan budidaya ini tidak hanya produktif, tetapi juga mampu menopang kesejahteraan nelayan,\u201d tutup Andri optimis. <\/span>(*)<\/b><\/p>\n

 <\/p>\n

Reporter: Naurah Fitri
\n<\/b>Redaktur: Shafa Annisa Ramadhani<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Kampus ITS, ITS News \u2013 Institut Teknologi Sepuluh Nopember (ITS) terus memperkuat perannya dalam pemberdayaan masyarakat berbasis ilmu pengetahuan dan inovasi. Setelah sukses mengimplementasikan sistem apartemen kepiting soka, ITS bersama Pelindo Group kini memberikan pelatihan literasi keuangan dan pemasaran bagi nelayan binaannya. Kepala Pusat Studi Potensi Daerah dan Pemberdayaan Masyarakat (PDPM) Direktorat Riset dan Pengabdian […]<\/p>\n","protected":false},"author":253,"featured_media":99170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[14,3661,26,3653],"tags":[1951,3550],"class_list":["post-99157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama","category-good-health-well-being","category-kampus-kita","category-no-poverty","tag-ann","tag-nor"],"yoast_head":"\nPerkuat Kemandirian Nelayan, ITS-Pelindo Group Gelar Pelatihan Keuangan dan Pemasaran - ITS News<\/title>\n<meta name=\"description\" content=\"Setelah sukses mengimplementasikan apartemen kepiting soka, ITS-Pelindo Group memberikan pelatihan literasi keuangan pemasaran bagi nelayan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/perkuat-kemandirian-nelayan-its-pelindo-group-gelar-pelatihan-keuangan-dan-pemasaran\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Perkuat Kemandirian Nelayan, ITS-Pelindo Group Gelar Pelatihan Keuangan dan Pemasaran - 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