{"id":98217,"date":"2025-01-14T13:16:44","date_gmt":"2025-01-14T06:16:44","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/?p=98217"},"modified":"2025-03-25T13:19:09","modified_gmt":"2025-03-25T06:19:09","slug":"tingkatkan-citra-dan-persatuan-its-terapkan-unifikasi-identitas-visual","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/tingkatkan-citra-dan-persatuan-its-terapkan-unifikasi-identitas-visual\/","title":{"rendered":"Tingkatkan Citra dan Persatuan, ITS Terapkan Unifikasi Identitas Visual"},"content":{"rendered":"
\"Putri
Putri Dwitasari ST MDs menunjukkan isi buku rancangan pedoman identitas visual ITS<\/figcaption><\/figure>\n
\n

Kampus ITS, ITS News \u2014<\/b> Institut Teknologi Sepuluh Nopember (ITS)<\/a> terus berupaya meningkatkan citra sebagai institusi pendidikan yang unggul melalui unifikasi identitas visual tiap departemen. Langkah ini bertujuan menciptakan kesatuan dan keseragaman identitas visual yang mencerminkan nilai-nilai serta misi ITS secara menyeluruh.<\/span><\/h4>\n<\/blockquote>\n

Anggota tim evaluasi dan pengembangan desain <\/span>signage <\/span><\/i>dan<\/span> wayfinding <\/span><\/i>Putri Dwitasari ST MDs mengungkapkan identitas ini merupakan representasi diri yang perlu direncanakan dengan terarah. Hal tersebut guna menciptakan kesan yang baik, memperkuat kesan profesionalisme, dan efisiensi komunikasi di mata masyarakat, utamanya sebagai institusi pendidikan.\u00a0<\/span><\/p>\n

Ia menyampaikan proses penyatuan elemen-elemen visual ini meliputi logo, warna, tipografi, dan gaya komunikasi melalui unifikasi penggunaan identitas. Menurutnya pedoman identitas visual harus memenuhi kriteria seperti kesesuaian dengan nilai-nilai ITS, keseragaman, keunikan, dan kejelasan komunikasi. \u201cIni memudahkan pengakuan merek ITS secara global dan meningkatkan efisiensi komunikasi antar unit,\u201d ungkap Putri.\u00a0<\/span><\/p>\n

\"Bentuk
Proses perancangan sistem wayfinding<\/em> dan signage<\/em> sebagai pedoman identitas visual untuk tiap departemen ITS<\/figcaption><\/figure>\n

Untuk menjaga konsistensi tersebut, ITS mengadakan pelatihan reguler melalui Unit Komunikasi Publik (UKP) ITS dengan melakukan pemantauan dan evaluasi serta memperbarui pedoman identitas visual secara berkala. \u201cSemua departemen dapat menggunakan pedoman ini untuk mewujudkan keseragaman identitas visual,\u201d tutur dosen Departemen Desain Komunikasi Visual (DKV) ITS<\/a> tersebut.<\/span><\/p>\n

Lebih lanjut, Putri menyampaikan bahwa penerapan unifikasi identitas visual akan dilakukan secara bertahap berdasarkan anggaran tiap unit. Proses ini diawali dengan analisis kebutuhan visual di setiap departemen, termasuk identifikasi titik penanda dan kuantitas elemen visual yang diperlukan. Hal ini bertujuan memastikan implementasi berjalan efektif dan efisien.<\/span><\/p>\n

\"Ir
Rektor ITS Ir Bambang Pramujati ST MScEng PhD saat menyampaikan mengenai launching<\/em> unifikasi penggunaan identitas<\/figcaption><\/figure>\n

Dibalik itu, dosen Laboratorium Media Kreatif dan Digital DKV ITS<\/a> ini menjelaskan bahwa inisiatif ini berawal dari rencana tim khusus zona integritas Fakultas Desain Kreatif dan Bisnis Digital (FDKBD) ITS<\/a>. Program ini kemudian diperluas untuk diterapkan di seluruh fakultas dan departemen. \u201cDengan perluasan ini menambahkan peluang dalam menciptakan identitas visual yang lebih terintegrasi dan mudah dikenali oleh masyarakat,\u201d tambahnya.\u00a0<\/span><\/p>\n

Putri beranggapan bahwa identitas visual memegang peranan penting yang jika dikelola secara strategis dapat membantu meningkatkan keunggulan perguruan tinggi. \u201cSecara pribadi saya berharap bahwa program ini akan menjadi awal dari perubahan besar dalam citra dan kesadaran merek institusi,\u201d tandasnya dengan optimis. <\/span>(*)<\/b><\/p>\n

 <\/p>\n

Reporter: Nailah Rifdah Zakiyah
\n<\/b>Redaktur: Rayinda Santriana\u00a0<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Kampus ITS, ITS News \u2014 Institut Teknologi Sepuluh Nopember (ITS) terus berupaya meningkatkan citra sebagai institusi pendidikan yang unggul melalui unifikasi identitas visual tiap departemen. Langkah ini bertujuan menciptakan kesatuan dan keseragaman identitas visual yang mencerminkan nilai-nilai serta misi ITS secara menyeluruh. Anggota tim evaluasi dan pengembangan desain signage dan wayfinding Putri Dwitasari ST MDs […]<\/p>\n","protected":false},"author":253,"featured_media":98331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,3755,3689,26,3669],"tags":[1471,3555],"class_list":["post-98217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama","category-industry","category-innovation-infrastructure","category-kampus-kita","category-quality-education","tag-ayi","tag-kyo"],"yoast_head":"\nTingkatkan Citra dan Persatuan, ITS Terapkan Unifikasi Identitas Visual<\/title>\n<meta name=\"description\" content=\"ITS terus berupaya meningkatkan citra sebagai institusi pendidikan yang unggul melalui unifikasi identitas visual tiap departemen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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