{"id":97169,"date":"2024-12-05T12:29:50","date_gmt":"2024-12-05T05:29:50","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/?p=97169"},"modified":"2025-03-19T20:05:43","modified_gmt":"2025-03-19T13:05:43","slug":"lewat-pelatihan-branding-its-berupaya-mengoptimalkan-keuntungan-umkm","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/lewat-pelatihan-branding-its-berupaya-mengoptimalkan-keuntungan-umkm\/","title":{"rendered":"Lewat Pelatihan Branding, ITS Berupaya Mengoptimalkan Keuntungan UMKM"},"content":{"rendered":"
\"Tim
Tim KKN Abmas Departemen Studi Pembangunan ITS melakukan pelatihan branding di Kampung Sontoh Laut, Surabaya<\/figcaption><\/figure>\n
\n

Kampus ITS, ITS News \u2014 <\/b>Hasil olahan sumber daya alam seringkali belum mampu menghasilkan keuntungan optimal akibat lemahnya <\/span>branding <\/span><\/i>atau penjenamaan produk. Mengatasi hal tersebut, tim Kuliah Kerja Nyata Pengabdian Masyarakat (KKN Abmas) Institut Teknologi Sepuluh Nopember (ITS)<\/a> gelar pelatihan penjenamaan produk bagi pelaku Usaha Mikro Kecil Menengah (UMKM).\u00a0<\/span><\/h4>\n<\/blockquote>\n

Ketua tim Abmas Drs Zainul Muhibbin MFilI menerangkan bahwa masyarakat pesisir memiliki potensi produk olahan laut yang beragam. Akan tetapi, nilai jual produk UMKM pesisir masih belum optimal sebab kurangnya pemahaman terkait penjenamaan produk ataupun kemasan produk. \u201cKeterbatasan pemahaman tersebut menjadi tantangan dalam meningkatkan nilai tambah produk mereka,\u201d ucapnya.\u00a0<\/span><\/p>\n

Menyikapi permasalahan tersebut, tim KKN Abmas Departemen Studi Pembangunan ITS<\/a> memberikan pelatihan pemasaran digital dan penjenamaan produk kepada pelaku UMKM. Pelatihan tersebut mencakup beberapa materi pemasaran digital, termasuk visualisasi produk, segmentasi target pasar, pembuatan <\/span>tagline<\/span><\/i>, dan pembuatan desain kemasan yang menarik. <\/span><\/p>\n

Dalam pelatihan ini, peserta pelatihan diberikan pengetahuan terkait cara membangun ciri khas dari produk olahan masing-masing. Selain itu, peserta turut diperkenalkan pada berbagai media <\/span>e-commerce <\/span><\/i>sebagai bentuk adaptasi tren pasar saat ini. \u201cKami pun melatih mereka mengenai pemasaran melalui media sosial, seperti TikTok dan Instagram,\u201d tambah dosen yang akrab disapa Muhibbin.<\/span><\/p>\n

\"Drs
Drs Zainul Muhibbin MFilI ketika pelatihan digital marketing dan branding kepada UMKM<\/figcaption><\/figure>\n

Muhibbin menambahkan, tim yang terdiri dari lima dosen dan 15 mahasiswa tersebut juga memfasilitasi peserta untuk berkonsultasi terkait penjenamaan produk mereka. Awalnya, peserta pelatihan akan diberikan contoh desain logo dan merek yang dapat digunakan sebagai referensi. Kemudian, peserta dapat berkonsultasi untuk mempercantik desain logo, merek, dan kemasan untuk meningkatkan daya tarik produknya.<\/span><\/p>\n

Pada kegiatan yang kali ini diselenggarakan di Kampung Sontoh Laut, Surabaya tersebut tim KKN Abmas ITS memproduksi sebuah video dokumentasi. Video yang memperlihatkan kegiatan pelatihan dan hasil desain UMKM sekitar tersebut selanjutnya akan dipublikasikan sebagai media promosi elektronik. \u201cTujuannya untuk memperkenalkan potensi produk lokal kampung tersebut ke khalayak luas,\u201d lanjutnya.\u00a0<\/span><\/p>\n

Dosen Studi Pembangunan ITS tersebut menegaskan bahwa kegiatan ini juga selaras dengan upaya mendukung tujuan Sustainable Development Goals<\/i> (SDGs) poin ke delapan tentang pertumbuhan ekonomi yang inklusif. Melalui pelatihan ini, Muhibbin berharap potensi Kampung Wisata Sontoh Laut dapat lebih optimal diberdayakan, sehingga mampu mendorong peningkatan ekonomi masyarakat setempat secara berkelanjutan. <\/span>(*)<\/b><\/p>\n

 <\/p>\n

Reporter: Andra Eka Wijayanti<\/strong>
\nRedaktur: Mohammad Febryan Khamim<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Kampus ITS, ITS News \u2014 Hasil olahan sumber daya alam seringkali belum mampu menghasilkan keuntungan optimal akibat lemahnya branding atau penjenamaan produk. Mengatasi hal tersebut, tim Kuliah Kerja Nyata Pengabdian Masyarakat (KKN Abmas) Institut Teknologi Sepuluh Nopember (ITS) gelar pelatihan penjenamaan produk bagi pelaku Usaha Mikro Kecil Menengah (UMKM).\u00a0 Ketua tim Abmas Drs Zainul Muhibbin […]<\/p>\n","protected":false},"author":414,"featured_media":97228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[14,3755,3689,60,3687],"tags":[1947],"class_list":["post-97169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama","category-industry","category-innovation-infrastructure","category-kkn-abmas","category-work-economic-growth","tag-feb"],"yoast_head":"\nLewat Pelatihan Branding, ITS Berupaya Mengoptimalkan Keuntungan UMKM - ITS News<\/title>\n<meta name=\"description\" content=\"Guna memaksimalkan keuntungan produk UMKM, KKN Abmas ITS gelar pelatihan branding bagi pelaku UMKM di Kampung Sontoh Laut\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/lewat-pelatihan-branding-its-berupaya-mengoptimalkan-keuntungan-umkm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lewat Pelatihan Branding, ITS Berupaya Mengoptimalkan Keuntungan UMKM - 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