{"id":96137,"date":"2024-11-06T07:00:02","date_gmt":"2024-11-06T00:00:02","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/?p=96137"},"modified":"2025-03-17T19:24:31","modified_gmt":"2025-03-17T12:24:31","slug":"bekali-mental-bisnis-mahasiswa-its-dengan-bussines-model-canvas","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/bekali-mental-bisnis-mahasiswa-its-dengan-bussines-model-canvas\/","title":{"rendered":"Bekali Mental Bisnis Mahasiswa ITS dengan Business Model Canvas"},"content":{"rendered":"
\"gambar
Helmi Indrajaya menerangkan konsep Business Model Canvas<\/em> pada kuliah tamu Departemen Teknik Geofisika ITS secara daring<\/figcaption><\/figure>\n

Kampus ITS, ITS News \u2013<\/b> Pentingnya pengetahuan dalam mengembangkan usaha tidak terbatas hanya bagi orang-orang yang bergelut di bidang ekonomi atau keuangan. Melihat kebutuhan akan pengetahuan seputar bisnis, Institut Teknologi Sepuluh Nopember (ITS)<\/a> mengadakan kuliah tamu berjudul <\/span>Fundamental of Business Model Canvas<\/span><\/i> bagi para mahasiswanya, Sabtu (2\/11).<\/span><\/p><\/blockquote>\n

Helmi Indrajaya, Assistant to the Board of Commissioner<\/em> PT Pertamina memulai seminar dengan menjelaskan bahwa bisnis bukanlah aktivitas yang mudah. Nyatanya, banyak tantangan dan hambatan yang harus dihadapi ketika mengembangkan suatu usaha. \u201cSalah satunya kurang pemahaman tentanga cara menjualkan suatu produk atau cara mengumpulkan modal usaha,\u201d ucapnya memberi contoh.<\/span><\/p>\n

Berangkat dari hambatan tersebut, pembicara utama dalam seminar ini menjelaskan, <\/span>Business Model Canvas<\/span><\/i> (BMC) hadir menjadi solusi. Tipe kerangka model bisnis ini menyediakan kemudahan dalam membuat perencanaan dalam satu tampilan kanvas saja. Hal ini bisa memberikan pandangan bahwa bisnis tidak selamanya rumit. \u201cCaranya dengan memanfaatkan elemen visual,\u201d terangnya.<\/span><\/p>\n

Lebih lanjut, ia menyampaika bahwa BMC terdiri tiga aspek utama, yaitu <\/span>desirability, feasibility, <\/span><\/i>dan <\/span>viability<\/span><\/i>. Lulusan S2 Program Studi Manajemen Desain Inovasi ITS ini menerangkan bahwa <\/span>desirability<\/span><\/i> merupakan fokus usaha yang sesuai keinginan konsumen. Sebagai pebisnis kita perlu memikirkan nilai yang ingin disampaikan kepada pelanggan dan cara untuk menyalurkannya.<\/span><\/p>\n

\"gambar
Helmi Indrajaya memberikan contoh penulisan BMC bagi mahasiswa Teknik Geofisika ITS<\/figcaption><\/figure>\n

Berikutnya, ia beralih kepada aspek kedua, yaitu <\/span>feasibility<\/span><\/i>. Fokusnya adalah pada <\/span>key activities, key resources,<\/span><\/i> dan <\/span>key partner<\/span><\/i>. Artinya, seorang pebisnis diharuskan merencanakan aktivitas utama, sumber daya usaha, dan kerja sama yang dibutuhkan untuk jangka panjang. \u201cContohnya, sebagai <\/span>programmer <\/span><\/i>maka fokusnya di aktivitas <\/span>coding<\/span><\/i> dan dibutuhkan sumber daya berupa komputer,\u201d ungkapnya.<\/span><\/p>\n

Terakhir, <\/span>viability<\/span><\/i> merupakan aspek yang tidak kalah penting. Kolom ketiga dari BMC ini membahas seputar perencanaan anggaran masuk dan keluar. Sederhananya, merencanakan ke mana modal akan diberikan seperti kebutuhan menggaji karyawan atau kebutuhan lainnya Selain itu,\u00a0 ide untuk mendapatkan keuntungan kembali agar bisnis bisa tetap berjalan.\u00a0<\/span><\/p>\n

Sebagai penutup kegiatan dari Departemen Teknik Geofisika ITS<\/a> ini, Helmi menegaskan para mahasiswa untuk tidak takut mencoba. BMC<\/span> merupakan sebuah rencana awal yang tidak memerlukan kata sempurna karena dalam prakteknya dapat berubah mengikuti situasi di lapangan. Diperlukan evaluasi dan pembenahan usaha yang dicoba secara berkala. \u201cKuncinya adalah senantiasa mau untuk terus berkembang,\u201d tutupnya. <\/span>(*)<\/b><\/p>\n

\u00a0<\/span><\/p>\n

Reporter: ION29<\/b>
\n<\/b>Redaktur: Rayinda Santriana U S<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Kampus ITS, ITS News \u2013 Pentingnya pengetahuan dalam mengembangkan usaha tidak terbatas hanya bagi orang-orang yang bergelut di bidang ekonomi atau keuangan. Melihat kebutuhan akan pengetahuan seputar bisnis, Institut Teknologi Sepuluh Nopember (ITS) mengadakan kuliah tamu berjudul Fundamental of Business Model Canvas bagi para mahasiswanya, Sabtu (2\/11). Helmi Indrajaya, Assistant to the Board of Commissioner […]<\/p>\n","protected":false},"author":253,"featured_media":96139,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[14,26,3669,3687],"tags":[1471,465],"class_list":["post-96137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama","category-kampus-kita","category-quality-education","category-work-economic-growth","tag-ayi","tag-ion29"],"yoast_head":"\nBekali Mental Bisnis Mahasiswa ITS dengan Business Model Canvas - ITS News<\/title>\n<meta name=\"description\" content=\"ITS adakan kuliah tamu berjudul Fundamental of Business Model Canvas bagi para mahasiswanya untuk mengenalkan dunia bisnis\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/bekali-mental-bisnis-mahasiswa-its-dengan-bussines-model-canvas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bekali Mental Bisnis Mahasiswa ITS dengan Business Model Canvas - 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