{"id":93794,"date":"2024-09-17T14:30:25","date_gmt":"2024-09-17T07:30:25","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/?p=93794"},"modified":"2025-03-12T14:00:40","modified_gmt":"2025-03-12T07:00:40","slug":"kkn-abmas-its-dukung-pemberdayaan-umkm-pesisir-pantai","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/kkn-abmas-its-dukung-pemberdayaan-umkm-pesisir-pantai\/","title":{"rendered":"KKN Abmas ITS Dukung Pemberdayaan UMKM Pesisir Pantai"},"content":{"rendered":"
\"Gambar
Tim KKN Abmas ITS usai melaksanakan pemberdayaan UMKM Kecamatan Tambakboyo, Kabupaten Tuban<\/figcaption><\/figure>\n

Kampus ITS, ITS News <\/b>\u2014 Institut Teknologi Sepuluh Nopember (ITS)<\/a> berupaya mengoptimalisasi pemasaran digital dan alat bantu produksi Usaha Mikro Kecil dan Menengah (UMKM). Lewat Kuliah Kerja Nyata dan Pengabdian Masyarakat (KKN Abmas), ITS menggelar pelatihan pengembangan wirausaha dan memberikan <\/span>chest freezer<\/span><\/i> untuk menyimpan bahan makanan.\u00a0<\/span><\/p><\/blockquote>\n

Kegiatan tersebut menyasar UMKM Kecamatan Tambakboyo yang terletak di pesisir pantura Kabupaten Tuban, wilayah dengan letak strategis dan kaya akan hasil laut. Ketua tim KKN Abmas Dr Soehardjoepri MSi menuturkan bahwa berkat keunggulannya tersebut, daerah ini berpotensi mengalami perkembangan ekonomi. Untuk itu, dirinya merasa bahwa peran UMKM sekitar menjadi penting untuk mendongkrak perekonomian.\u00a0<\/span><\/p>\n

Kendatipun demikian, dosen yang akrab disapa Jupri tersebut menyayangkan kurangnya kecakapan masyarakat, khususnya pengusaha yang bermukim di daerah pesisir. Hal itu mendorong Jupri beserta tim untuk meningkatkan pemberdayaan masyarakat pesisir dalam mengembangkan potensi daerahnya. \u201cSasaran pemberdayaan masyarakat utamanya ditujukan pada nelayan, pedagang, maupun istri nelayan,\u201d terang dosen Departemen Aktuaria ITS<\/a> ini.\u00a0<\/span><\/p>\n

\"Gambar
Tim KKN Abmas ITS ketika melakukan survei ke salah satu pelaku UMKM UMKM Kecamatan Tambakboyo, Kabupaten Tuban<\/figcaption><\/figure>\n

Dalam upaya pemberdayaan tersebut, imbuh Jupri, tim KKN Abmas ITS memberikan alat pendukung produksi berupa <\/span>chest freezer <\/span><\/i>untuk mengoptimalkan penyimpanan bahan makanan. Alat tersebut dapat menghambat pertumbuhan kuman dan bakteri pada makanan sehingga berpotensi meningkatkan keuntungan pelaku usaha yang sebelumnya hanya menggunakan kulkas biasa.<\/span><\/p>\n

Sementara dalam aspek produksi, Jupri bersama sepuluh mahasiswa ITS turut memberikan pelatihan agar pengusaha dapat menambah varian rasa pada olahan produk hasil laut, tepatnya ikan krispi. Mulanya, ikan krispi hanya dijual dengan rasa <\/span>original <\/span><\/i>yang kurang diminati pelanggan, khususnya kalangan anak muda. \u201c<\/span>Makanya <\/span><\/i>kami tambah dengan varian rasa keju, <\/span>barbeque<\/span><\/i>, dan rumput laut,\u201d sebutnya.\u00a0<\/span><\/p>\n

Bekerja sama dengan Universitas Widya Kartika dan Universitas Bhayangkara Surabaya, Jupri mengungkapkan bahwa kegiatan ini turut memberikan edukasi pengembangan usaha melalui strategi pemasaran via <\/span>e-commerce <\/span><\/i>dan pembuatan konten produk. Alhasil, setelah dipasarkan pada beberapa <\/span>marketplace<\/span><\/i>, penjualan lebih meningkat dan menjangkau luar daerah Tuban. \u201cSebelumnya, produknya <\/span>cuman dititipin <\/span><\/i>ke toko sekitar,\u201d celetuknya. <\/span><\/p>\n

\"Gambar
Tim KKN Abmas ITS dengan alat bantu produksi cheest freezer guna tingkatkan kualitas bahan baku<\/figcaption><\/figure>\n

Pimpinan dari UMKM bernama UD Mom Triyana Fajar Tita menyampaikan bahwa para pelaku usaha tersebut mulanya hanya belajar otodidak. Lewat kegiatan ini, dirinya berkeinginan agar pelaku usaha memiliki pola pikir dan perilaku seorang wirausaha. \u201cDengan kegiatan ini, tujuannya semua pelaku usaha dapat mengembangkan potensinya masing-masing,\u201d ucap Triyana.\u00a0<\/span><\/p>\n

Bukan hanya itu, Triyana berujar bahwa manfaat kegiatan ini pun dirasakan karena terdapat perubahan signifikan setelah pemasaran digital pada media sosial dan penambahan varian rasa produk. Dirinya berharap agar para pelaku usaha dapat terus memperluas jangkauan pemasaran produk hingga kancah internasional. \u201cSemoga kegiatan ini dapat menjadi contoh UMKM lain untuk terus berinovasi,\u201d harapnya. <\/span>(*)<\/b><\/p>\n

 <\/p>\n

Reporter: Silvita Pramadani<\/b>
\n<\/b>Redaktur: Mohammad Febryan Khamim<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Kampus ITS, ITS News \u2014 Institut Teknologi Sepuluh Nopember (ITS) berupaya mengoptimalisasi pemasaran digital dan alat bantu produksi Usaha Mikro Kecil dan Menengah (UMKM). Lewat Kuliah Kerja Nyata dan Pengabdian Masyarakat (KKN Abmas), ITS menggelar pelatihan pengembangan wirausaha dan memberikan chest freezer untuk menyimpan bahan makanan.\u00a0 Kegiatan tersebut menyasar UMKM Kecamatan Tambakboyo yang terletak di […]<\/p>\n","protected":false},"author":352,"featured_media":93796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[14,3747,3687],"tags":[1947,1489],"class_list":["post-93794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama","category-sustainable-cities-communities","category-work-economic-growth","tag-feb","tag-sil"],"yoast_head":"\nKKN Abmas ITS Dukung Pemberdayaan UMKM Pesisir Pantai - ITS News<\/title>\n<meta name=\"description\" content=\"ITS berupaya mengoptimalisasi pemasaran digital dan alat bantu produksi lewat pelatihan pengembangan wirausaha dan pemberian chest freezer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/kkn-abmas-its-dukung-pemberdayaan-umkm-pesisir-pantai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KKN Abmas ITS Dukung Pemberdayaan UMKM Pesisir Pantai - 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