{"id":93506,"date":"2024-08-31T08:00:52","date_gmt":"2024-08-31T01:00:52","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/?p=93506"},"modified":"2025-03-10T23:21:58","modified_gmt":"2025-03-10T16:21:58","slug":"its-kembangkan-potensi-wisata-dan-umkm-desa-di-lamongan","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/its-kembangkan-potensi-wisata-dan-umkm-desa-di-lamongan\/","title":{"rendered":"ITS Kembangkan Potensi Wisata dan UMKM Desa di Lamongan"},"content":{"rendered":"
\"Gambar
Sesi interaksi belajar mengenal dan cara menanam Tanaman Obat Keluarga (Toga)<\/figcaption><\/figure>\n

Lamongan, ITS News \u2014 <\/strong>Tim Kuliah Kerja Nyata (KKN) Pemberdayaan Masyarakat (PM) Institut Teknologi Sepuluh Nopember (ITS)<\/a> kembangkan wisata edukasi Fun Farming<\/em> melalui Tanaman Obat Keluarga (Toga) di Desa Lembor, Lamongan<\/a>. Pengembangan ini juga diiringi dengan pendampingan usaha mikro, kecil, dan menengah (UMKM) untuk memaksimalkan potensi perekonomian desa.<\/p><\/blockquote>\n

Koordinator Tim KKN PM ITS Lienggar Rahadiantino SE MSc menjelaskan bahwa saat menilik Desa Lembor, terdapat potensi keindahan alamnya termasuk waduk sebagai daya tarik utama. Namun, minimnya strategi promosi dan pengelolaan menyebabkan potensi ini belum sepenuhnya dimanfaatkan. \u201cSaya bersama sepuluh tim mahasiswa ITS mengusung program Fun Farming<\/em> dengan memanfaatkan potensi keindahan alam Desa Lembor,\u201d terangnya.<\/p>\n

Tidak hanya memanfaatkan keindahan alam Desa Lembor, program Fun Farming<\/em> juga memberikan edukasi kepada pengunjung tentang pertanian Toga. Pengunjung akan memperlajari berbagai jenis Toga, kebermanfaatan bagi kesehatan, serta teknik pengelolaan yang ramah lingkungan. \u201cDengan ini, pengunjung juga dapat merasakan pengalaman pertanian secara organik dan autentik,\u201d jelas Lienggar.<\/p>\n

\"Gambar
Pelaksanaan Edukasi Fun Farming<\/em> oleh tim KKN PM ITS tentang pembuatan Pupuk Organik Cair (POC)<\/figcaption><\/figure>\n

Upaya tim KKN PM ITS ini dalam memperkenalkan potensi tanaman Toga disebarkan secara masif baik dari petani hingga anak-anak yang masih di bangku sekolah. Kepada petani, dilakukan pelatihan praktik langsung mulai dari pengenalan Toga, peracikan Pupuk Organik Cair (POC), hingga proses penanaman Toga. Kemudian, siswa di bangku madrasah tsanawiyah (MTS) diberikan edukasi berupa video pengenalan hingga tata cara mudah untuk menanam Toga.<\/p>\n

Untuk mendukung keberhasilan program, tim KKN PM ITS juga memproduksi video profil tentang wisata edukasi Fun Farming<\/em> Desa Lembor. Adanya video ini untuk menunjang promosi demi menarik minat calon wisatawan. \u201cKami berharap video ini dapat memperluas jangkauan promosi Desa Lembor untuk meningkatkan potensi perekonomian,\u201d ujar dosen Departemen Studi Pembangunan<\/a> ini.<\/p>\n

\"Sosialisasi
Kegiatan sosialisasi yang dilakukan oleh tim KKN PM ITS kepada masyarakat terkait program yang diinisiasi bersama Sekretaris Desa Lembor, Lamongan<\/figcaption><\/figure>\n

Tidak hanya sisi agrikultur, tim KKN PM ITS ini juga mengoptimalisasi produk UMKM di Desa Lembor dengan fokus pada pengembangan strategi pemasaran. Optimalisasi tersebut dituangkan dengan memberikan pemahaman pentingnya branding <\/em>dan tata cara melakukan foto produk yang baik. \u201cNamun, masih perlu dilakukan pemberdayaan lebih lanjut sebab minimnya sarana dan prasarana serta SDM ahli multimedia,\u201d ucap Lienggar.<\/p>\n

Tak hanya itu, pendampingan pengurusan sertifikasi halal juga dilakukan untuk produk UMKM makanan dan minuman di Desa Lembor. Hal ini dibantu kepengurusannya melalui Pusat Kajian Halal ITS. Selama masa pendampingan, terdapat tujuh UMKM yang lolos mendapat sertifikasi. \u201cDengan ini, UMKM di Desa Lembor tentunya akan mendapatkan nilai jual yang lebih tinggi dan terpercaya,\u201d beber dosen dengan keahlian di Bidang Pengembangan Komunitas dan Pembangunan Sumber Daya.<\/a><\/p>\n

\"Optimalisasi
Praktik foto produk oleh mahasiswa KKN PM ITS untuk optimalisasi branding pada produk UMKM Desa Lembor<\/figcaption><\/figure>\n

Melihat berbagai keberhasilan dan kebermanfaatan selama kegiatan KKN ini, tim KKN PM ITS ini berkeinginan untuk memperluas cakupan dan dampak program melalui kolaborasi yang lebih luas. Dengan itu, Lienggar berharap Desa Lembor harus lebih siap melangkah menuju masa depan demi desa wisata edukasi yang terkemuka. \u201cKami percaya, program ini tidak hanya bermanfaat bagi masyarakat, tetapi juga bagi pelestarian lingkungan,\u201d tukasnya optimistis. (*)<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

Reporter: Silvita Pramadani
\nRedaktur: Bima Surya Samudra<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Lamongan, ITS News \u2014 Tim Kuliah Kerja Nyata (KKN) Pemberdayaan Masyarakat (PM) Institut Teknologi Sepuluh Nopember (ITS) kembangkan wisata edukasi Fun Farming melalui Tanaman Obat Keluarga (Toga) di Desa Lembor, Lamongan. Pengembangan ini juga diiringi dengan pendampingan usaha mikro, kecil, dan menengah (UMKM) untuk memaksimalkan potensi perekonomian desa. Koordinator Tim KKN PM ITS Lienggar Rahadiantino […]<\/p>\n","protected":false},"author":352,"featured_media":93508,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[14,26,60,3669,3687],"tags":[1465,1489],"class_list":["post-93506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama","category-kampus-kita","category-kkn-abmas","category-quality-education","category-work-economic-growth","tag-bim","tag-sil"],"yoast_head":"\nITS Kembangkan Potensi Wisata dan UMKM Desa di Lamongan - ITS News<\/title>\n<meta name=\"description\" content=\"Lamongan, ITS News \u2014 Tim Kuliah Kerja Nyata (KKN) Pemberdayaan Masyarakat (PM) Institut Teknologi Sepuluh Nopember (ITS) kembangkan wisata\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/its-kembangkan-potensi-wisata-dan-umkm-desa-di-lamongan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ITS Kembangkan Potensi Wisata dan UMKM Desa di Lamongan - 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