{"id":92362,"date":"2024-07-25T09:20:18","date_gmt":"2024-07-25T02:20:18","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/?p=92362"},"modified":"2025-03-09T14:29:34","modified_gmt":"2025-03-09T07:29:34","slug":"hipa-its-kupas-strategi-cuan-lewat-konten-medsos","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/hipa-its-kupas-strategi-cuan-lewat-konten-medsos\/","title":{"rendered":"HIPA ITS Kupas Strategi Cuan Lewat Konten Medsos"},"content":{"rendered":"
\"Co-Founder
Co-Founder My Affilia Singgih Prayogo saat sesi tanya jawab dengan peserta Diskusi Reboan<\/figcaption><\/figure>\n

Kampus ITS, ITS News \u2014<\/b> Di era perkembangan teknologi, media sosial menjadi wadah yang potensial untuk memasarkan sebuah bisnis. Memahami peluang tersebut, Himpunan Pengusaha Alumni<\/span> Institut Teknologi Sepuluh Nopember<\/a> (HIPA ITS)<\/span> menghelat Diskusi Reboan bertajuk <\/span>Meraih Cuan Lewat Konten<\/span><\/i>, Rabu (24\/7).<\/span><\/p><\/blockquote>\n

Turut hadir dalam sesi diskusi, Co-Founder My Affilia Singgih Prayogo memaparkan bahwa era disrupsi teknologi yang terjadi saat ini menyebabkan suatu bisnis rentan mengalami kebangkrutan. \u201cBanyak industri yang belum siap dengan peralihan penjualan dari konvensional menuju digital,\u201d ujar pria yang akrab disapa Singgih itu.<\/span><\/p>\n

Mengatasi hal itu, Singgih mengungkapkan, pengusaha harus mampu mengantisipasi perubahan perilaku dalam pasar. Ia menekankan pentingnya analisis kebutuhan pasar untuk mengetahui tren yang digemari masyarakat. \u201cKondisi pasar saat ini didominasi tren pemasaran melalui konten media sosial,\u201d tambah pria berkacamata itu.<\/span><\/p>\n

Lebih lanjut, alumnus Departemen Fisika ITS<\/a> ini menyampaikan, strategi pemasaran melalui konten media sosial<\/a> dapat diawali dengan membuat konten edukatif bagi audiens. Konten edukatif bertujuan untuk membangun kepercayaan calon pembeli melalui informasi yang relevan dan bermanfaat. \u201cHal itu juga bagian dari mengenalkan identitas bisnis kepada calon pembeli,\u201d bubuhnya.<\/span><\/p>\n

\"Singgih
Singgih Prayogo saat menerangkan materi strategi penjualan melalui konten<\/figcaption><\/figure>\n

Setelah calon pembeli mengenal bisnis yang ditawarkan, langkah selanjutnya adalah menutup konten pemasaran melalui konten persuasif. Singgih menyarankan teknik <\/span>copywriting <\/span><\/i>untuk meyakinkan pembeli terhadap produk yang ditawarkan. \u201cPenjual dapat menggunakan gaya bahasa yang menarik dan penekanan pada nilai produk dalam pemasarannya,\u201d ungkapnya.<\/span><\/p>\n

Tidak hanya itu, pria yang bekerja sebagai distributor kosmetik itu menambahkan, pembuatan konten digital harus dapat dijangkau oleh banyak penonton. Dalam hal ini, konten yang diproduksi harus disesuaikan dengan selera penonton. Penonton cenderung lebih menyukai konten video yang berdurasi pendek. Disamping itu, penjual juga harus berupaya untuk meningkatkan interaksi dengan akun-akun lain yang relevan.\u00a0<\/span><\/p>\n

Pada kesempatan yang sama, Singgih turut berpesan agar mahasiswa mempersiapkan mentalitas untuk beradaptasi dengan situasi apapun. Ia menghimbau agar mahasiswa ITS yang masih berkuliah saat ini bisa memanfaatkan segala peluang yang ada untuk menggali minat dan potensi diri. \u201cMelalui potensi dan minat, mahasiswa akan menemukan kekuatan untuk beradaptasi dengan segala perubahan,\u201d ujarnya. <\/span>(*)<\/b><\/p>\n

 <\/p>\n

Reporter: Hani Aqilah Safitri<\/strong>
\nRedaktur: Fathia Rahmanisa<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Kampus ITS, ITS News \u2014 Di era perkembangan teknologi, media sosial menjadi wadah yang potensial untuk memasarkan sebuah bisnis. Memahami peluang tersebut, Himpunan Pengusaha Alumni Institut Teknologi Sepuluh Nopember (HIPA ITS) menghelat Diskusi Reboan bertajuk Meraih Cuan Lewat Konten, Rabu (24\/7). Turut hadir dalam sesi diskusi, Co-Founder My Affilia Singgih Prayogo memaparkan bahwa era disrupsi […]<\/p>\n","protected":false},"author":413,"featured_media":92364,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[14,3755,3689,26,60,3669,3687],"tags":[1482,3245],"class_list":["post-92362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama","category-industry","category-innovation-infrastructure","category-kampus-kita","category-kkn-abmas","category-quality-education","category-work-economic-growth","tag-fia","tag-qil"],"yoast_head":"\nHIPA ITS Kupas Strategi Cuan Lewat Konten Medsos - ITS News<\/title>\n<meta name=\"description\" content=\"Himpunan Pengusaha Alumni Institut Teknologi Sepuluh Nopember (HIPA ITS) menghelat diskusi reboan bertajuk Meraih Cuan Lewat Konten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/hipa-its-kupas-strategi-cuan-lewat-konten-medsos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HIPA ITS Kupas Strategi Cuan Lewat Konten Medsos - ITS News\" \/>\n<meta property=\"og:description\" content=\"Himpunan Pengusaha Alumni Institut Teknologi Sepuluh Nopember (HIPA ITS) menghelat diskusi reboan bertajuk Meraih Cuan Lewat Konten.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.its.ac.id\/news\/hipa-its-kupas-strategi-cuan-lewat-konten-medsos\/\" \/>\n<meta property=\"og:site_name\" content=\"ITS News\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-25T02:20:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-09T07:29:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2024\/07\/WhatsApp-Image-2024-07-25-at-05.54.06.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"itsqil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"itsqil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.its.ac.id\/news\/hipa-its-kupas-strategi-cuan-lewat-konten-medsos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.its.ac.id\/news\/hipa-its-kupas-strategi-cuan-lewat-konten-medsos\/\"},\"author\":{\"name\":\"itsqil\",\"@id\":\"https:\/\/www.its.ac.id\/news\/#\/schema\/person\/c2c1c94e705b2e5c865fe8946868ceeb\"},\"headline\":\"HIPA ITS Kupas Strategi Cuan Lewat Konten Medsos\",\"datePublished\":\"2024-07-25T02:20:18+00:00\",\"dateModified\":\"2025-03-09T07:29:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.its.ac.id\/news\/hipa-its-kupas-strategi-cuan-lewat-konten-medsos\/\"},\"wordCount\":371,\"publisher\":{\"@id\":\"https:\/\/www.its.ac.id\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.its.ac.id\/news\/hipa-its-kupas-strategi-cuan-lewat-konten-medsos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2024\/07\/WhatsApp-Image-2024-07-25-at-05.54.06.jpeg\",\"keywords\":[\"fia\",\"qil\"],\"articleSection\":[\"Berita Utama\",\"Industry\",\"Innovation & Infrastructure\",\"Kampus Kita\",\"KKN Abmas\",\"Quality Education\",\"Work & Economic Growth\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.its.ac.id\/news\/hipa-its-kupas-strategi-cuan-lewat-konten-medsos\/\",\"url\":\"https:\/\/www.its.ac.id\/news\/hipa-its-kupas-strategi-cuan-lewat-konten-medsos\/\",\"name\":\"HIPA ITS Kupas Strategi Cuan Lewat Konten Medsos - 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