{"id":90619,"date":"2024-05-24T21:44:45","date_gmt":"2024-05-24T14:44:45","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/?p=90619"},"modified":"2025-03-06T15:59:58","modified_gmt":"2025-03-06T08:59:58","slug":"lscamp-2024-ulas-strategi-mengelola-social-commerce","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/lscamp-2024-ulas-strategi-mengelola-social-commerce\/","title":{"rendered":"LSCAMP 2024 Ulas Strategi Mengelola Social Commerce"},"content":{"rendered":"
\"Gambar
Foto bersama parapeserta bersama narasumber dari serangkaian seminar pada acara LSCAMP 2024<\/figcaption><\/figure>\n

Kampus ITS, ITS News \u2013 <\/b>Era digital menuntut semua bidang agar dapat beradaptasi dengan teknologi, tak terkecuali dalam kegiatan komersial. Melalui acara Logistic and Supply Chain Camp (LSCAMP) 2024, Departemen Teknik Sistem Industri (DTSI) Institut Teknologi Sepuluh Nopember (ITS)<\/a> mengajak masyarakat mengembangkan bisnis dengan memanfaatkan <\/span>social commerce<\/span><\/i>.<\/span><\/p><\/blockquote>\n

Mengangkat tema Managing Social Commerce: Beyond Likes, Follows, and Endorses,<\/em> LSCAMP 2024 berupaya meningkatkan kemampuan dan pemahaman para peserta mengenai pentingnya mengelola social commerce<\/em> sebagai media branding. Hal ini tidak lepas dari perubahan gaya beli konsumen yang beralih ke platform digital.<\/p>\n

Kepala Laboratorium Logistic and Supply Chain Management (LSCM) ITS, Ir Niniet Indah Arvitrida ST MT PhD menjelaskan bahwa perubahan tersebut menjadikan media sosial bukan hanya sebagai media komunikasi, tetapi juga platform yang mampu menggerakkan aktivitas komersial. \u201cDengan demikian, LSCAMP 2024 diharapkan dapat menjadi sarana untuk mempelajari social commerce<\/em> agar mampu meningkatkan penjualan,\u201d terangnya.<\/p>\n

\"Gambar
Ketua pelaksana LSCAMP 2024, Alicia Bernadine Pandy saat memberikan sambutan<\/figcaption><\/figure>\n

Lebih dalam, social commerce<\/em> sendiri merupakan penggunaan platform media sosial untuk menjual jasa atau produk. Dalam social commerce<\/em>, konsumen menjadi aktif berinteraksi seperti memberikan ulasan, berbagi pengalaman, dan memberi rekomendasi sehingga pengalaman konsumen menjadi bagian penting dari pemasaran.<\/p>\n

Sebagai narasumber juga, Niniet menjelaskan bahwa rantai pasok turut ambil peran dalam social commerce<\/em>. Rantai pasok sendiri merupakan seluruh rangkaian proses yang terlibat dalam produksi hingga distribusi suatu produk. Jika rantai pasok sebuah produk terintegrasikan dengan baik maka akan muncul kepuasan konsumen yang dapat memberi ulasan positif pada social commerce<\/em>.<\/p>\n

Di sisi lain, keterlibatan aktif konsumen dalam social commerce<\/em> dapat menjadi pisau bermata dua. Tingginya persentase konsumen yang mempercayai ulasan daring layaknya rekomendasi personal dapat menciptakan fluktuasi permintaan yang signifikan dan berpengaruh ke rantai pasok.<\/p>\n

\"Gambar
Kepala Laboratorium LSCM ITS, Ir Niniet Indah Arvitrida ST MT PhD ketika mengenalkan social commerce dan rantai pasok<\/figcaption><\/figure>\n

Pada kesempatan yang sama, Presiden International Supply Chain Education Alliance (ISCEA) Indonesia, Prof Ir I Nyoman Pujawan MEng PhD CSCP menerangkan ada empat aspek rantai pasok yang dapat dimanfaatkan untuk memaksimalkan pengelolaan social commerce<\/em>. Keempat aspek tersebut yakni visibilitas informasi, pengisian ulang inventaris secara dinamis, transparansi rantai pasokan, dan analisis prediktif untuk peramalan permintaan.<\/p>\n

Visibilitas informasi memungkinkan pembaruan waktu nyata mengenai status pesanan, penundaan pengiriman, dan informasi lainnya mengenai pengiriman. Pengisian ulang inventaris secara dinamis berdasarkan data waktu nyata dapat mengoptimalkan tingkat inventaris yang dimiliki.<\/p>\n

\"Gambar
Presiden ISCEA Indonesia, Prof Ir I Nyoman Pujawan MEng PhD CSCP ketika memaparkan mengenai social commerce dari perspektif rantai pasok<\/figcaption><\/figure>\n

Selain itu, social commerce<\/em> dapat dimanfaatkan untuk menunjukkan transparansi rantai pasok seperti dengan membuat konten di balik layar maupun memperlihatkan fasilitas produksi. Dalam konteks analisis prediktif untuk peramalan permintaan, machine learning<\/em> dapat dimanfaatkan untuk mengoptimalkan manajemen inventaris dan meminimalkan kehabisan stok.<\/p>\n

Kegiatan LSCAMP tahun ini menghadirkan Dosen Laboratorium Logistik dan Manajemen Rantai Pasok ITS, Ir Rizki Revianto Putera ST MT PhD. Para pakar di bidang rantai pasok dan aktivis social commerce<\/em> seperti Kalam Al Jibran ST, Syafira Devani Putri SM, dan Even Alex Chandra SH MH pun turut diundang dalam acara ini.<\/p>\n

Kegiatan LSCAMP 2024 berjalan sukses dengan meraih antusiasme tinggi dari 70 peserta yang tergabung. Banyak aspek yang dapat dipelajari dari social commerce<\/em>, termasuk kaitannya dengan hukum, algoritma, rantai pasok, dan influencer. \u201cSelain menjadi sarana belajar, saya berharap peserta LSCAMP 2024 dapat menjalin relasi satu sama lain,\u201d tutup Niniet dengan senyum hangat. (*)<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

Reporter: Andra Eka Wijayanti
\n<\/strong>Redaktur: Bima Surya Samudra<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Kampus ITS, ITS News \u2013 Era digital menuntut semua bidang agar dapat beradaptasi dengan teknologi, tak terkecuali dalam kegiatan komersial. Melalui acara Logistic and Supply Chain Camp (LSCAMP) 2024, Departemen Teknik Sistem Industri (DTSI) Institut Teknologi Sepuluh Nopember (ITS) mengajak masyarakat mengembangkan bisnis dengan memanfaatkan social commerce. Mengangkat tema Managing Social Commerce: Beyond Likes, Follows, […]<\/p>\n","protected":false},"author":414,"featured_media":90632,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[14,3689,26,60,3687],"tags":[1465,3227],"class_list":["post-90619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama","category-innovation-infrastructure","category-kampus-kita","category-kkn-abmas","category-work-economic-growth","tag-bim","tag-rea"],"yoast_head":"\nLSCAMP 2024 Ulas Strategi Mengelola Social Commerce - ITS News<\/title>\n<meta name=\"description\" content=\"Melalui acara Logistic and Supply Chain Camp (LSCAMP) 2024, DTSI ITS mengajak peserta kembangkan bisnis dengan memanfaatkan social commerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/lscamp-2024-ulas-strategi-mengelola-social-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LSCAMP 2024 Ulas Strategi Mengelola Social Commerce - 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