{"id":88026,"date":"2024-01-17T18:35:20","date_gmt":"2024-01-17T11:35:20","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/?p=88026"},"modified":"2025-03-02T23:45:31","modified_gmt":"2025-03-02T16:45:31","slug":"optimalkan-strategi-marketing-kkn-its-gagas-startup-bisnis-kopi","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/optimalkan-strategi-marketing-kkn-its-gagas-startup-bisnis-kopi\/","title":{"rendered":"Optimalkan Strategi Marketing, KKN ITS Gagas Startup Bisnis Kopi"},"content":{"rendered":"
\"Foto
Tim KKN Abmas ITS bersama pemuda Desa Pesanggrahan sebagai peserta kegiatan pelatihan strategi pemasaran dan digitalisasi marketing industri kopi<\/figcaption><\/figure>\n

Kampus ITS, ITS News \u2013<\/strong> Kopi yang menjadi komoditas unggulan di Desa Pesanggrahan, Kota Batu, Jawa Timur memiliki potensi besar untuk dikembangkan. Guna memaksimalkan potensi tersebut, tim Kuliah Kerja Nyata Pengabdian Masyarakat (KKN Abmas) Institut Teknologi Sepuluh Nopember (ITS)<\/a> gagas startup <\/i>untuk dukung penjualan produk kopi di sana.<\/span><\/p><\/blockquote>\n

Ketua tim KKN Abmas, Lucky Putri Rahayu SSi MSi menjelaskan bahwa timnya menggagas <\/span>startup<\/span><\/i> industri kopi juga sebagai bentuk perwujudan strategi pemasaran industri kopi yang inovatif. <\/span>Startup <\/span><\/i>ini berupa <\/span>website<\/span><\/i> bernama KOPI PANDERMAN<\/a>. <\/span>Website<\/span><\/i> ini memiliki tampilan sederhana yang berisikan pengenalan singkat dan lokasi Desa Pesanggrahan, produk kopi unggulan, serta harga untuk setiap produk kopinya.\u00a0<\/span><\/p>\n

\"Gambar
Tampilan awal website<\/em> KOPI PANDERMAN gagasan tim KKN Abmas ITS<\/figcaption><\/figure>\n

Lebih lanjut, Lucky menjelaskan bahwa besarnya potensi industri kopi di Desa Pesanggrahan tidak diimbangi dengan minat dari pengelolanya. Selain dari Kelompok Tani Margorejo, peran dari pemuda di sana juga sangat diperlukan. \u201cNamun, minat mereka untuk ikut berpartisipasi dalam industri kopi masih rendah sehingga potensi tidak maksimal,\u201d ungkap dosen Departemen Teknik Elektro ITS ini.<\/span><\/p>\n

Bersama 12 mahasiswa ITS, ia berupaya menarik minat para pemuda dengan melibatkan mereka dalam pembuatan<\/span> startup <\/span><\/i>KOPI PANDERMAN.<\/span> Startup<\/span><\/i> ini berfokus pada <\/span>branding <\/span><\/i>dan peningkatan penjualan produk kopi masyarakat setempat. \u201cMelalui pemberdayaan dari pemuda dapat meningkatkan bisnis produk olahan kopi Desa Pesanggrahan,\u201d tambahnya.\u00a0<\/span><\/p>\n

\"Dosen
Kepala Pusat Kajian Sustainable Development Goals ITS, Dr Dra Melania Suweni Muntini MT (tengah) bersama Kepala Desa Pesanggrahan, Imam Wahyudi (kiri) dan Ketua Pengabdian, Lucky Putri Rahayu SSi MSi (kanan) saat membuka kegiatan KKN<\/figcaption><\/figure>\n

Pada kegiatan yang dilaksanakan sejak Maret hingga November 2023 ini, diadakan pelatihan mengenai <\/span>digital marketing<\/span><\/i> dan digitalisasi produk unggulan kopi. Selain itu, dilaksanakan juga pelatihan bahasa inggris dan pelatihan manajerial organisasi pada pemuda desa. \u201cKegiatan ini turut mendukung pencapaian Sustainable Development Goals (SDGs) Indonesia, utamanya pada <\/span>decent work and economic growth<\/span><\/i>,\u201d tambahnya.<\/span><\/p>\n

Kegiatan tersebut mendapatkan antusiasme tinggi dari masyarakat Desa Pesanggrahan. Melalui Kepala Desa Pesanggrahan, Imam Wahyudi menuturkan bahwasanya KKN ini dapat menghidupkan kembali semangat pemuda desa. Tak hanya itu, gagasan pemasaran yang inovatif dapat meningkatkan produktivitas dan daya saing bisnis kopi yang menjadi bagian vital dari identitas desa.<\/p>\n

Pada kesempatan yang sama, Kepala Pusat Kajian Sustainable Development Goals ITS, Dr Dra Melania Suweni Muntini MT mengungkapkan jika keterlibatan pemuda dalam membangun Desa Pesanggrahan dapat ditingkatkan melalui kegiatan pengolahan produk kopi dengan start-up. \u201cKami juga berharap kegiatan ini dapat mempercepat tujuan pembangunan yang berkelanjutan,\u201d tambahnya. (*)<\/strong><\/p>\n

 <\/p>\n

Reporter: Andra Eka Wijayanti<\/b>
\n<\/b>Redaktur: Rayinda Santriana U S<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Kampus ITS, ITS News \u2013 Kopi yang menjadi komoditas unggulan di Desa Pesanggrahan, Kota Batu, Jawa Timur memiliki potensi besar untuk dikembangkan. Guna memaksimalkan potensi tersebut, tim Kuliah Kerja Nyata Pengabdian Masyarakat (KKN Abmas) Institut Teknologi Sepuluh Nopember (ITS) gagas startup untuk dukung penjualan produk kopi di sana. Ketua tim KKN Abmas, Lucky Putri Rahayu […]<\/p>\n","protected":false},"author":414,"featured_media":88027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[14,3689,26,60,3687],"tags":[1471,3227],"class_list":["post-88026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama","category-innovation-infrastructure","category-kampus-kita","category-kkn-abmas","category-work-economic-growth","tag-ayi","tag-rea"],"yoast_head":"\nOptimalkan Strategi Marketing, KKN ITS Gagas Startup Bisnis Kopi - ITS News<\/title>\n<meta name=\"description\" content=\"Tim KKN ITS gagas startup untuk maksimalkan branding produk kopi di Desa Pesanggrahan melalui pembuatan website dan berbagai pelatihan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/optimalkan-strategi-marketing-kkn-its-gagas-startup-bisnis-kopi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimalkan Strategi Marketing, KKN ITS Gagas Startup Bisnis Kopi - 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