{"id":88004,"date":"2024-01-19T21:04:33","date_gmt":"2024-01-19T14:04:33","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/?p=88004"},"modified":"2025-03-04T13:14:26","modified_gmt":"2025-03-04T06:14:26","slug":"kkn-abmas-its-rancang-produk-fesyen-milenial-di-surabaya","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/kkn-abmas-its-rancang-produk-fesyen-milenial-di-surabaya\/","title":{"rendered":"KKN Abmas ITS Rancang Produk Fesyen Milenial di Surabaya"},"content":{"rendered":"
\"Mockup
Mockup produk Sepuluh Sewelas, model framework<\/em> produk ciptaan tim KKN Abmas ITS<\/figcaption><\/figure>\n

Kampus ITS, ITS News \u2013 <\/b>Bantu kembangkan fesyen di Surabaya, tim Kuliah Kerja Nyata Pengabdian Masyarakat (KKN Abmas) Institut Teknologi Sepuluh Nopember (ITS)<\/a><\/span> rancang desain busana berciri khas. Dalam pembuatan produk bernama Sepuluh Sewelas ini mengadopsi proses <\/span>design thinking<\/span><\/i> yang inovatif dan relevan bagi kaum milenial.\u00a0<\/span><\/p><\/blockquote>\n

Salah satu anggota tim, Umi Royhanah mengatakan bahwa kegiatan ini bertujuan untuk membantu perusahaan fesyen di Kota Surabaya. Menurutnya, tren fesyen di Surabaya belum memiliki ciri khas yang dapat digunakan secara menyeluruh, khususnya bagi kaum milenial. \u201cBelum adanya program fesyen yang komprehensif juga menyebabkan fesyen sulit dikenang,\u201d ungkap Umi, sapaannya.<\/span><\/p>\n

Lebih lanjut, ia bersama sembilan anggota lainnya melakukan riset yang menghasilkan produk fesyen bernama Sepuluh Sewelas. Produk ini merupakan produk yang dikhususkan bagi generasi milenial dan Gen Z dan dirasa cocok bagi kedua generasi. \u201cSepuluh Sewelas menggunakan perpaduan tren mode fesyen terkini dengan sentuhan warisan budaya Kota Surabaya,\u201d tambahnya.\u00a0<\/span><\/p>\n

Dalam proses perancangan Sepuluh Sewelas menggunakan metode efektif bernama <\/span>design<\/span><\/i> thinking. <\/span><\/i>Umi memaparkan, proses ini melalui riset untuk memahami kebutuhan dan keinginan masyarakat dengan sebuah pendekatan kepada pengguna, terutama generasi milenial dan Gen Z. Selain itu, menggunakan model kreatif, inovatif, dan karakter interaktif guna menghasilkan ide baru.<\/span><\/p>\n

\"Desain
Desain produk berupa kaos Sepuluh Sewelas khas Surabaya dengan warna hijau sebagai warna utama<\/figcaption><\/figure>\n

Mahasiswa angkatan 2022 tersebut juga menyebut, proses <\/span>design<\/span><\/i> thinking<\/span><\/i> dipilih karena sesuai dengan kebutuhan dari permasalahan fesyen di Surabaya. Adapun diawali dengan tahap <\/span>empathise <\/span><\/i>yang merupakan pengumpulan informasi dengan melibatkan berbagai pihak terkait. \u201cKami mengumpulkan berbagai informasi dari berbagai elemen masyarakat khususnya kaum muda di Surabaya,\u201d jelasnya.\u00a0<\/span><\/p>\n

Setelah mendapatkan informasi, dilanjutkan pada tahap <\/span>define<\/span><\/i>, yakni tahap sintesis informasi menjadi sebuah inti masalah. Pada tahap ini, diketahui bahwa masalah utama yang terjadi meliputi harga produk yang kurang terjangkau dan kurangnya minat beli dari pengguna. Tidak adanya ikon Surabaya juga menyebabkan ketertarikan minat Gen Z cenderung ke arah Bandung dan Jakarta.<\/span><\/p>\n

Dari beberapa masalah tersebut dilanjutkan dengan mengadopsi tahap <\/span>ideate<\/span><\/i>. Pada tahap ini, dilakukan perumusan ide pengembangan produk sehingga menciptakan produk ideal. \u201cBerbekal intisari masalah pada tahap sebelumnya, kami menciptakan Sepuluh Sewelas yang cocok dengan target pasar,\u201d tambahnya.<\/span><\/p>\n

Di akhir, tim ini turut mengenalkan Sepuluh Sewelas pada pameran Usaha Mikro, Kecil, dan Menengah (UMKM). \u201cSemoga ke depannya Sepuluh Sewelas dapat membantu para desainer fesyen dalam mengembangkan produknya, terkhusus di Kota Surabaya,\u201d pungkasnya penuh harap. <\/span>(*)<\/b><\/p>\n

 <\/p>\n

Reporter: Ahmad Farhan Alghifari
\n<\/b>Redaktur: Rayinda Santriana U S
\n<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Kampus ITS, ITS News \u2013 Bantu kembangkan fesyen di Surabaya, tim Kuliah Kerja Nyata Pengabdian Masyarakat (KKN Abmas) Institut Teknologi Sepuluh Nopember (ITS) rancang desain busana berciri khas. Dalam pembuatan produk bernama Sepuluh Sewelas ini mengadopsi proses design thinking yang inovatif dan relevan bagi kaum milenial.\u00a0 Salah satu anggota tim, Umi Royhanah mengatakan bahwa kegiatan […]<\/p>\n","protected":false},"author":394,"featured_media":88091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,3689,60,3687],"tags":[1471,1945],"class_list":["post-88004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama","category-innovation-infrastructure","category-kkn-abmas","category-work-economic-growth","tag-ayi","tag-han"],"yoast_head":"\nKKN Abmas ITS Rancang Produk Fesyen Milenial di Surabaya<\/title>\n<meta name=\"description\" content=\"Tim KKN Abmas ITS\u00a0rancang fesyen berciri khas Surabaya bernama Sepuluh Sewelas bagi kaum milenial dengan mengadopsi proses design thinking.\" \/>\n<meta name=\"robots\" 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