{"id":87837,"date":"2024-01-08T19:40:01","date_gmt":"2024-01-08T12:40:01","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/?p=87837"},"modified":"2025-03-03T00:09:49","modified_gmt":"2025-03-02T17:09:49","slug":"tdc-its-maksimalkan-distribusi-produk-olahan-laut","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/tdc-its-maksimalkan-distribusi-produk-olahan-laut\/","title":{"rendered":"TDC ITS Maksimalkan Distribusi Produk Olahan Laut"},"content":{"rendered":"
\"\"
Tim PPK Ormawa ITS saat melakukan survei di Desa Gisik Cemandi, Kecamatan Sedati, Kabupaten Sidoarjo, Jawa Timur<\/figcaption><\/figure>\n

Kampus ITS, ITS News \u2013 <\/b>Desa Gisik Cemandi, Sidoarjo terkenal dengan produk olahan lautnya yang berkualitas. Melihat potensi tersebut, Unit Kegiatan Mahasiswa (UKM) Technopreneurship Development Center (TDC) Institut Teknologi Sepuluh Nopember<\/a> (ITS) bantu maksimalkan produk Usaha Mikro, Kecil, dan Menengah (UMKM) di desa tersebut pada Juni hingga November 2023 lalu.<\/span><\/p><\/blockquote>\n

Direktur Utama UKM TDC ITS, Riga Aryadi Pratama mengungkapkan bahwa program ini merupakan tindak lanjut pihaknya setelah mendapatkan pendanaan Program Penguatan Kapasitas (PPK) Organisasi Mahasiswa (Ormawa). Langkah pertama yang dilakukan adalah membentuk tim PPK Ormawa ITS dan menggandeng Desa Gisik Cemandi, Sidoarjo sebagai fokus utamanya.<\/span><\/p>\n

Menurut Riga, potensi produk yang ada di Desa Gisik Cemandi\u00a0 belum dibarengi dengan sistem distribusi yang optimal. Oleh karena itu, tim PPK Ormawa ITS menjalin kerja sama dengan Akang Antar, sebuah <\/span>startup<\/span><\/i> mahasiswa ITS yang fokus pada layanan antar dan distribusi barang. \u201cTujuannya untuk memaksimalkan distribusi produk agar dijangkau oleh masyarakat di luar desa,\u201d tuturnya.<\/span><\/p>\n

Guna mencapai tujuan program, tim PPK Ormawa ITS telah mengimplementasikan sejumlah langkah strategis. Salah satunya adalah memperkuat produk olahan laut dengan meningkatkan kualitas dan kemasan produk. \u201cSelain itu, kami juga membangun sistem distribusi <\/span>ride-hailing service<\/span><\/i> dengan bantuan Akang Antar sebagai mitra,\u201d jelas mahasiswa Departemen Matematika ITS tersebut.<\/span><\/p>\n

Selain membantu distribusi produk, tim juga memperhatikan aspek pemasaran dan <\/span>branding<\/span><\/i>. Melalui akun Instagram Akang Antar dan TDC ITS, tim berupaya memaksimalkan pemasaran produk secara daring. \u201cSelain itu, kami juga menyelenggarakan lokakarya untuk memberikan pemahaman tentang pemasaran, <\/span>branding<\/span><\/i>, dan sistem distribusi kepada pelaku UMKM di desa ini,\u201d terangnya.<\/span><\/p>\n

Selaras dengan yang disampaikan sebelumnya, Ketua Tim PPK Ormawa ITS, Maulidiya Meilani menuturkan bahwa timnya melakukan seleksi UMKM yang akan menjadi mitra. Terdapat enam UMKM yang terpilih dengan kriteria kualitas olahan laut yang unik. Selanjutnya, keenam UMKM ini diberi pelatihan membuat, mendesain, dan mencetak kemasan yang menarik. \u201cHal ini agar mereka dapat terus meningkatkan kualitas produknya walaupun program sudah selesai,\u201d imbuh Meilani.<\/span><\/p>\n

\"\"
Tim PPK Ormawa bersama pelaku UMKM saat pelaksanaan lokakarya branding<\/em> dan pemasaran<\/figcaption><\/figure>\n

Terakhir, Meilani mengungkapkan bahwa melalui program ini, kualitas dan kuantitas penjualan produk olahan laut Desa Gisik Cemandi dapat meningkat. Hal ini dapat memberikan dampak positif terhadap ekonomi kreatif di desa tersebut. \u201cHarapannya, produk olahan laut Desa Gisik Cemandi dapat terus terdistribusi dengan baik dan semakin dikenal di luar daerah,\u201d pungkasnya. <\/span>(*)<\/b><\/p>\n

Reporter: Thariq Agfi Hermawan<\/b>
\n<\/b>Redaktur: Nurul Lathifah<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Kampus ITS, ITS News \u2013 Desa Gisik Cemandi, Sidoarjo terkenal dengan produk olahan lautnya yang berkualitas. Melihat potensi tersebut, Unit Kegiatan Mahasiswa (UKM) Technopreneurship Development Center (TDC) Institut Teknologi Sepuluh Nopember (ITS) bantu maksimalkan produk Usaha Mikro, Kecil, dan Menengah (UMKM) di desa tersebut pada Juni hingga November 2023 lalu. Direktur Utama UKM TDC ITS, […]<\/p>\n","protected":false},"author":348,"featured_media":87950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,3689,26,60,3687],"tags":[1484,1467],"class_list":["post-87837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama","category-innovation-infrastructure","category-kampus-kita","category-kkn-abmas","category-work-economic-growth","tag-fi","tag-thi"],"yoast_head":"\nTDC ITS Maksimalkan Distribusi Produk Olahan Laut - ITS News<\/title>\n<meta name=\"description\" content=\"Olahan laut Desa Gisik Cemandi Sidoarjo terkenal dengan olahan laut yang berkualitas. 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