{"id":86181,"date":"2023-11-17T18:11:29","date_gmt":"2023-11-17T11:11:29","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/?p=86181"},"modified":"2023-11-19T17:53:19","modified_gmt":"2023-11-19T10:53:19","slug":"sasar-industri-tas-dan-koper-abmas-its-gelar-pelatihan","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/sasar-industri-tas-dan-koper-abmas-its-gelar-pelatihan\/","title":{"rendered":"Sasar Industri Tas dan Koper, Abmas ITS Gelar Pelatihan"},"content":{"rendered":"
\"\"
Penyerahan cinderamata oleh perwakilan dosen FDKBD ITS Gogor Arif Handiwibowo ST MMT (kanan) kepada perwakilan dari INTAKO<\/figcaption><\/figure>\n

Kampus ITS, ITS News \u2014<\/b>\u00a0<\/b>Institut Teknologi Sepuluh Nopember<\/span><\/a> (ITS) terus memberikan kontribusinya dalam memberikan kebermanfaatan bagi masyarakat. Kali ini, Fakultas Desain Kreatif dan Bisnis Digital (FDKBD) ITS bersama Industri Tas dan Koper (INTAKO) melakukan kegiatan pengabdian kepada masyarakat (Abmas) berupa pelatihan bisnis untuk menyelesaikan persoalan bisnis INTAKO, Selasa (4\/7).\u00a0<\/span><\/p><\/blockquote>\n

Ketua tim Abmas, Geodita Woro Bramanti ST MSc Eng mengungkapkan, pelatihan ini merupakan studi independen sebagai implementasi dari program Merdeka Belajar Kampus Merdeka (MBKM). Di sisi lain untuk memberikan solusi atas menurunnya <\/span>income <\/span><\/i>perusahaan dari produksi koper dan tas. \u201cPermasalahan ini akibat dari adanya pandemi Covid-19 yang masih terasa,\u201d bebernya.<\/span><\/p>\n

Lebih lanjut, tim abmas FDKBD ini pun mencoba untuk memberikan solusi untuk menyelesaikan permasalahan tersebut. Solusi itu pun diwujudkan melalui pelatihan dengan memberikan ilmu berupa teori, perencanaan, serta <\/span>online<\/span><\/i> marketing <\/span><\/i>dan <\/span>branding<\/span><\/i>. \u201cHal ini pun dilakukan dengan diiringi simulasi langsung kepada pada direksi dan staf INTAKO,\u201d tambah Geo, sapaannya.<\/span><\/p>\n

\"\"
Foto bersama tim Abmas dari FDKB ITS seusai pelatihan di rumah produksi INTAKO<\/figcaption><\/figure>\n

Pada materi teori <\/span>marketing <\/span><\/i>dan <\/span>branding,<\/span><\/i> dosen Departemen Manajemen Bisnis ini memberikan penjelasan lebih lanjut seputar pentingnya <\/span>marketing <\/span><\/i>dan <\/span>branding <\/span><\/i>pada sebuah bisnis. Hal itu untuk menjelaskan kepada pihak luar terkait<\/span> pentingnya <\/span>value <\/span><\/i>dari produk yang ada di sebuah bisnis melalui promosi. \u201cTujuannya agar masyarakat umum dapat mengetahui eksistensi produk bisnis,\u201d jelasnya.\u00a0<\/span><\/p>\n

Apabila telah mengetahui <\/span>value<\/span><\/i> dari produk yang dihasilkan, maka strategi berikutnya adalah menyusun perencanaan terkait <\/span>marketing <\/span><\/i>dan <\/span>branding <\/span><\/i>sebuah produk. \u201cLebih kepada penjelasan pemilihan media yang tepat untuk menjangkau para konsumen, seperti via <\/span>ads<\/span><\/i> instagram atau <\/span>online shop<\/span><\/i>,\u201d ungkap koordinator MBKM Departemen Manajemen Bisnis tersebut.\u00a0<\/span><\/p>\n

Lebih dalam lagi, para direksi dan staf INTAKO pun juga melakukan simulasi pemasaran produk sesuai dengan materi yang telah disampaikan sebelumnya. Hal ini dilakukan guna memberikan pemahaman yang mendalam terkait <\/span>marketing <\/span><\/i>dan <\/span>branding <\/span><\/i>produk INTAKO. \u201cSelain itu, sebagai media tanya jawab dari proses <\/span>marketing <\/span><\/i>dan<\/span> branding<\/span><\/i> untuk media online,\u201d ungkapnya.\u00a0<\/span><\/p>\n

\"\"
Ilustrasi inovasi desain dari tim Abmas FDKBD ITS untuk produk tas dan koper dari INTAKO<\/figcaption><\/figure>\n

Berhasilnya sebuah bisnis tentunya tidak luput dari inovasi produk bisnis itu sendiri. Selain dari segi pelatihan, ada pula penyesuaian target konsumen dan pemberian masukan terkait inovasi desain yang sesuai untuk produk INTAKO. \u201cDepartemen Desain Produk ITS pun turut memberikan masukan perihal <\/span>re-design<\/span><\/i> interior toko dari INTAKO agar dapat lebih menarik para konsumen,\u201d tambahnya.\u00a0<\/span><\/p>\n

Adanya kegiatan ini pun disambut dengan positif oleh pihak INTAKO karena menjadi sarana untuk dapat menyelesaikan persoalan bisnisnya saat ini. Dengan tingginya antusiasme tersebut, Geo pun berharap pelatihan ini bisa memberikan peningkatan pada penjualan produk INTAKO. \u201cSemoga ide serta sumbangsih ITS ini bisa menjadi bukti konkret ITS peduli dan mengabdi kepada masyarakat,\u201d tutup Geo penuh harap. <\/span>(*)<\/b><\/p>\n

 <\/p>\n

Reporter: Nabila Hisanah Yusri
\nRedaktur: Rayinda Santriana U S<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Kampus ITS, ITS News \u2014\u00a0Institut Teknologi Sepuluh Nopember (ITS) terus memberikan kontribusinya dalam memberikan kebermanfaatan bagi masyarakat. Kali ini, Fakultas Desain Kreatif dan Bisnis Digital (FDKBD) ITS bersama Industri Tas dan Koper (INTAKO) melakukan kegiatan pengabdian kepada masyarakat (Abmas) berupa pelatihan bisnis untuk menyelesaikan persoalan bisnis INTAKO, Selasa (4\/7).\u00a0 Ketua tim Abmas, Geodita Woro Bramanti […]<\/p>\n","protected":false},"author":393,"featured_media":86184,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,26,60],"tags":[1471,1955],"class_list":["post-86181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama","category-kampus-kita","category-kkn-abmas","tag-ayi","tag-bil"],"yoast_head":"\nSasar Industri Tas dan Koper, Abmas ITS Gelar Pelatihan - ITS News<\/title>\n<meta name=\"description\" content=\"Tim Abmas FDKBD ITS menggelar pelatihan bisnis bersama Industri Tas dan Koper (INTAKO) guna meningkatkan penjualan produk\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/sasar-industri-tas-dan-koper-abmas-its-gelar-pelatihan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sasar Industri Tas dan Koper, Abmas ITS Gelar Pelatihan - 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