{"id":83371,"date":"2023-09-16T21:33:13","date_gmt":"2023-09-16T14:33:13","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/?p=83371"},"modified":"2023-09-16T21:33:13","modified_gmt":"2023-09-16T14:33:13","slug":"kupas-tuntas-kiat-meniti-bisnis-ala-raymond-chin","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/kupas-tuntas-kiat-meniti-bisnis-ala-raymond-chin\/","title":{"rendered":"Kupas Tuntas Kiat Meniti Bisnis Ala Raymond Chin"},"content":{"rendered":"
\"\"
(kanan) Raymond Chin, CEO Ternak Uang pada kuliah tamu yang diselenggarakan oleh Departemen Manajemen Bisnis ITS<\/figcaption><\/figure>\n

Kampus ITS, ITS News \u2014 <\/b>Memiliki bisnis dengan omzet jutaan dan pangsa pasar yang melejit mungkin menjadi mimpi bagi banyak orang. Padahal, meniti bisnis tidak semudah membalik telapak tangan. Menjawab masalah tersebut, Departemen Manajemen Bisnis Institut Teknologi Sepuluh Nopember (ITS) menggelar kuliah tamu bertajuk <\/span>How to Start a Business <\/span><\/i>pada 1 September lalu.<\/span><\/p><\/blockquote>\n

Narasumber pada kegiatan tersebut, Chief Executive Officer (CEO) Ternak Uang, Raymond Chin mengungkapkan bahwa ide dan perencanaan menjadi rahasia keberhasilan dari sebuah bisnis. Kedua aspek yang ia sebut sebagai formula bisnis tersebut menjadi kunci yang mengantarkan sebuah bisnis kepada keberhasilan. \u201cAda tujuh langkah yang selalu saya terapkan ketika meniti sebuah bisnis,\u201d terangnya.<\/span><\/p>\n

Langkah pertama adalah seorang pebisnis harus mengenali diri sendiri. Lelaki kelahiran Yogyakarta ini mengungkapkan, sebelum merancang strategi dan formula bisnis lebih jauh, mengenali potensi dan berbagai aspek mengenai diri sendiri adalah prioritas utama. \u201cHal ini dapat dilakukan dengan metode <\/span>Personal Strength, Weakness, Opportunity, dan Threat<\/span><\/i> (SWOT),\u201d ungkap Raymond.<\/span><\/p>\n

\"\"
Raymond Chin saat tengah membagikan kiat meniti bisnis kepada mahasiswa Departemen Manajemen Bisnis ITS<\/figcaption><\/figure>\n

Raymond menerangkan, metode <\/span>Personal SWOT<\/span><\/i> merupakan metode yang dilakukan untuk menganalisis kekuatan, kelemahan, peluang, dan ancaman yang dimiliki seorang pebisnis. Ia pun menambahkan, selain dapat mengenal keadaan internal, pebisnis juga dapat mempelajari lingkungan eksternalnya. \u201cDengan begitu, rencana dan tujuan bisnis dapat lebih mudah tercapai,\u201d jelas alumnus Binus University ini. <\/span><\/p>\n

Usai mengenali diri sendiri, langkah selanjutnya adalah menentukan ide bisnis yang bagus dan menarik. Raymond menggarisbawahi bahwa ide bisnis tidak selamanya harus nyentrik atau unik, tetapi harus menjawab kebutuhan pembeli. Baginya, memenuhi kebutuhan konsumen lebih penting dibandingkan menjadi viral. <\/span><\/p>\n

Lebih lanjut, laki-laki berusia 28 tahun itu mengenalkan dua teori yang ia lakukan untuk menemukan ide bisnis. Kedua teori tersebut ialah <\/span>Low Hanging Fruit Theory <\/span><\/i>dan <\/span>Market Gap Theory<\/span><\/i>. <\/span>Low Hanging Fruit Theory <\/span><\/i>merupakan teori yang berfokus pada efisiensi produk yang akan dibuat, sedangkan <\/span>Market Gap Theory <\/span><\/i>lebih memprioritaskan produk sebagai inovasi dari suatu permasalahan bisnis.\u00a0<\/span><\/p>\n

\"\"
Segenap mahasiswa Departemen Manajamen Bisnis dan Raymond Chin saat sesi foto bersama pada kuliah tamu bertajuk How to Start a Business<\/figcaption><\/figure>\n

Ketika ide bisnis sudah berada di genggaman, maka langkah selanjutnya adalah melakukan riset pasar. Lelaki berkacamata itu menjelaskan, riset pasar berperan untuk membantu pengembangan bisnis agar mempunyai daya saing yang tinggi. Oleh karena itu, seorang pebisnis perlu memahami pelanggan dan menentukan target pasar beserta segmentasinya. \u201cRiset mengenai kompetitor juga tak kalah penting,\u201d tambahnya.<\/span><\/p>\n

Apabila ide bisnis, segmentasi pasar, dan berbagai riset sudah terpenuhi, yang perlu dilakukan selanjutnya adalah menarik hati konsumen melalui <\/span>Unique Selling Point (USP).<\/span><\/i> USP atau keunggulan produk biasanya diwujudkan dengan menonjolkan tiga hal, yakni fungsi produk, nilai ekonomis produk, dan kemampuan produk menarik sisi emosional konsumen. \u201cUSP harus bisa kompetitif agar menaikkan daya saing produk,\u201d tambah lelaki kelahiran 7 September itu.<\/span><\/p>\n

Dua langkah yang tak kalah penting selanjutnya adalah merancang strategi pemasaran dan operasional bisnis yang terorganisasi. Raymond menjabarkan, pebisnis perlu menentukan bentuk penjualan dan pemasaran untuk produk, begitu juga dengan mediumnya. \u201cHingga saat ini, pemanfaatan media sosial seperti Instagram dan TikTok terbukti memengaruhi penjualan,\u201d imbuhnya.<\/span><\/p>\n

Langkah terakhir, Raymond menyatakan bahwa evaluasi adalah langkah pamungkas yang akan menjadi penentu keberhasilan dari sebuah bisnis. Dengan melakukan evaluasi, pebisnis dapat mengetahui efektivitas dari strategi dan rancangan yang telah dibuat terhadap progresivitas bisnisnya. \u201cPraktik adalah kunci, inilah yang menjadi prinsip saya berbisnis selama ini,\u201d pungkasnya.<\/span>(*)<\/b><\/p>\n


\n<\/b>Reporter: Hibar Buana Puspa<\/b><\/p>\n

Redaktur: Nurul Lathifah<\/b><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Kampus ITS, ITS News \u2014 Memiliki bisnis dengan omzet jutaan dan pangsa pasar yang melejit mungkin menjadi mimpi bagi banyak orang. Padahal, meniti bisnis tidak semudah membalik telapak tangan. Menjawab masalah tersebut, Departemen Manajemen Bisnis Institut Teknologi Sepuluh Nopember (ITS) menggelar kuliah tamu bertajuk How to Start a Business pada 1 September lalu. Narasumber pada […]<\/p>\n","protected":false},"author":396,"featured_media":83380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[60],"tags":[1963,1467],"class_list":["post-83371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kkn-abmas","tag-bar","tag-thi"],"yoast_head":"\nKupas Tuntas Kiat Meniti Bisnis Ala Raymond Chin - ITS News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/kupas-tuntas-kiat-meniti-bisnis-ala-raymond-chin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kupas Tuntas Kiat Meniti Bisnis Ala Raymond Chin - ITS News\" \/>\n<meta property=\"og:description\" content=\"Kampus ITS, ITS News \u2014 Memiliki bisnis dengan omzet jutaan dan pangsa pasar yang melejit mungkin menjadi mimpi bagi banyak orang. 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