{"id":83132,"date":"2023-09-03T09:07:31","date_gmt":"2023-09-03T02:07:31","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/?p=83132"},"modified":"2023-09-03T09:10:22","modified_gmt":"2023-09-03T02:10:22","slug":"its-berupaya-memaksimalkan-potensi-umkm-desa-paringan","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/its-berupaya-memaksimalkan-potensi-umkm-desa-paringan\/","title":{"rendered":"Luaskan Pasar, ITS Bangkitkan Digitalisasi UMKM Desa Paringan"},"content":{"rendered":"
\"\"
Tim KKN-PM Wengker ITS ketika melakukan seminar mengenai digitalisasi pemasaran<\/figcaption><\/figure>\n

Ponorogo, ITS News \u2014 <\/b>Desa Paringan, Kecamatan Jenangan, Ponorogo, merupakan desa yang terkenal kaya akan Usaha Mikro, Kecil, dan Menengah (UMKM). Memperluas pangsa pasar desa tersebut, Institut Teknologi Sepuluh Nopember (ITS) menstimulasi pemasaran digital melalui Kuliah Kerja Nyata Pemberdayaan Masyarakat (KKN-PM).<\/span><\/p><\/blockquote>\n

Salah satu anggota KKN-PM Finda Setyacahyani Putri menuturkan bahwasanya UMKM Desa Paringan memang sudah berkembang sedari dulu. Sayangnya, pemasaran mereka masih menggunakan metode mulut ke mulut. Padahal, UMKM yang didominasi oleh bisnis olahan singkong ini sudah sangat serius menjaga kualitas produknya, termasuk mengurus sertifikasi. \u201cMereka sudah memiliki sertifikasi halal hingga sertifikasi Produksi Pangan Industri Rumah Tangga,\u201d tambah Finda.\u00a0<\/span><\/p>\n

Melihat potensi tersebut, lanjut Finda, UMKM Desa Paringan dapat berkembang pesat apabila juga memanfaatkan teknologi digital. Mengikuti pertumbuhan konsumen, digitalisasi dapat memperluas pagsa pasar mereka, tak hanya bersifat lokal, tetapi juga dikenal di seluruh Indonesia. Berdasarkan cita-cita tersebut, tim KKN-PM ITS mengadakan empat pelatihan yang mampu meningkatkan pemahaman pelaku UMKM Desa Paringan mengenai digitalisasi pemasaran.\u00a0<\/span><\/p>\n

\"\"
Pelaku UMKM Desa Paringan memperhatikan dengan saksama penjelasan mengenai pemasaran digital<\/figcaption><\/figure>\n

Pelatihan yang diinisiasi oleh 27 mahasiswa dari Forum Daerah (Forda) Wengker Ponorogo dimulai dengan penyuluhan mengenai <\/span>branding <\/span><\/i>desa dan produk unggulan. Mahasiswa Departemen Teknik Kimia tersebut melantaskan bahwa pelatihan pertama ini bertujuan untuk membuka mata pelaku UMKM Desa Paringan akan pentingnya <\/span>branding <\/span><\/i>serta digitalisasi pemasaran. \u201cSupaya pelaku UMKM lebih semangat menjalankan pelatihan setelah tahu dampak <\/span>branding<\/span><\/i> digital,\u201d sahut Firda.\u00a0<\/span><\/p>\n

Pada tahap kedua, tim KKN-PM ITS yang dibimbing langsung oleh Dosen Departemen Teknik Mesin Industri Mashuri SSi MT ini melakukan pelatihan mengenai aplikasi <\/span>editing<\/span><\/i> dan media sosial. Tak hanya sebagai sarana penjualan daring, media sosial juga memegang peran untuk menaikkan atensi konsumen kepada produk UMKM.<\/span><\/p>\n

Selain menekankan pada <\/span>branding <\/span><\/i>dan digitalisasi pemasaran, tim KKN-PM ITS juga mengadakan seminar modernisasi kemasan. Pasalnya, Firda melihat masih banyak produk yang dikemas menggunakan kemasan sederhana, seperti bungkus plastik atau kotak kertas biasa. \u201cPadahal, kemasan juga merupakan aspek penting dalam pemasaran,\u201d jelas alumnus SMAN 1 Ponorogo tersebut.\u00a0<\/span><\/p>\n

\"\"
Salah satu anggota tim KKN-PM Wengker ITS membantu pelaku UMKM Desa Paringan<\/figcaption><\/figure>\n

Terakhir, pelaku UMKM Desa Paringan yang didominasi oleh ibu-ibu rumah tangga ini juga difasilitasi seminar mengenai digitalisasi <\/span>branding<\/span><\/i>. Pada tahap ini, para pelaku UMKM diberikan pelatihan untuk dapat membuat akun Shopee dan Gojek sebagai wahana penjualan. Tak hanya itu, tim KKN-PM ITS juga membantu menambahkan lokasi bisnis mereka di Google Maps. \u201cSebagai sentuhan akhir, kami mengakomodasi proses <\/span>branding <\/span><\/i>ulang logo beberapa UMKM,\u201d timpal Finda.\u00a0<\/span><\/p>\n

Di luar pelatihan serta seminar yang dilaksanakan, tim KKN-PM Wengker juga membantu UMKM Desa Paringan untuk membuat situs web, Youtube, serta media sosial. Situs web tersebut memungkinkan pelaku UMKM untuk jual beli secara daring. Media sosial, rencananya akan berisi foto-foto produk yang dijual. \u201cSementara YouTube akan berisi video yang telah tim kami buat mengenai profil UMKM Desa Paringan,\u201d urainya.\u00a0<\/span><\/p>\n

Kegiatan yang dilaksanakan selama sebulan dan berakhir 5 Agustus lalu ini mendapatkan respon positif dari masyarakat. Banyak pelaku UMKM yang tertarik untuk belajar digitalisasi tersebut guna mengembangkan usaha mereka. \u201cSemoga KKN PM Wengker berguna bagi UMKM Desa Paringan, sehingga memperluas pasar hingga ke seluruh Indonesia,\u201d tandas Finda penuh harap. <\/span>(*)<\/b><\/p>\n

 <\/p>\n

Reporter: Mohammad Febryan Khamim<\/b>
\n<\/b>Redaktur: Difa Khoirunisa<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Ponorogo, ITS News \u2014 Desa Paringan, Kecamatan Jenangan, Ponorogo, merupakan desa yang terkenal kaya akan Usaha Mikro, Kecil, dan Menengah (UMKM). Memperluas pangsa pasar desa tersebut, Institut Teknologi Sepuluh Nopember (ITS) menstimulasi pemasaran digital melalui Kuliah Kerja Nyata Pemberdayaan Masyarakat (KKN-PM). Salah satu anggota KKN-PM Finda Setyacahyani Putri menuturkan bahwasanya UMKM Desa Paringan memang sudah […]<\/p>\n","protected":false},"author":399,"featured_media":83138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60],"tags":[1278,1947],"class_list":["post-83132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kkn-abmas","tag-fa","tag-feb"],"yoast_head":"\nLuaskan Pasar, ITS Bangkitkan Digitalisasi UMKM Desa Paringan - ITS News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/its-berupaya-memaksimalkan-potensi-umkm-desa-paringan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luaskan Pasar, ITS Bangkitkan Digitalisasi UMKM Desa Paringan - ITS News\" \/>\n<meta property=\"og:description\" content=\"Ponorogo, ITS News \u2014 Desa Paringan, Kecamatan Jenangan, Ponorogo, merupakan desa yang terkenal kaya akan Usaha Mikro, Kecil, dan Menengah (UMKM). Memperluas pangsa pasar desa tersebut, Institut Teknologi Sepuluh Nopember (ITS) menstimulasi pemasaran digital melalui Kuliah Kerja Nyata Pemberdayaan Masyarakat (KKN-PM). 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