{"id":81244,"date":"2023-06-11T14:30:52","date_gmt":"2023-06-11T07:30:52","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/?p=81244"},"modified":"2023-12-29T10:37:43","modified_gmt":"2023-12-29T03:37:43","slug":"human-oriented-memanusiakan-manusia-di-tengah-digitalisasi","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/human-oriented-memanusiakan-manusia-di-tengah-digitalisasi\/","title":{"rendered":"Human-oriented: Memanusiakan Manusia di Tengah Digitalisasi"},"content":{"rendered":"<figure id=\"attachment_81245\" aria-describedby=\"caption-attachment-81245\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-81245\" src=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2023\/06\/image-from-rawpixel-id-3808008-jpeg.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2023\/06\/image-from-rawpixel-id-3808008-jpeg.jpg 1200w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2023\/06\/image-from-rawpixel-id-3808008-jpeg-300x200.jpg 300w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2023\/06\/image-from-rawpixel-id-3808008-jpeg-1024x683.jpg 1024w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2023\/06\/image-from-rawpixel-id-3808008-jpeg-768x512.jpg 768w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2023\/06\/image-from-rawpixel-id-3808008-jpeg-355x237.jpg 355w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-81245\" class=\"wp-caption-text\">Digitalisasi mengubah cara hidup dan perspektif manusia (sumber : rawpixel)<\/figcaption><\/figure>\n<blockquote><p><b>Kampus ITS, Opini \u2013 <\/b><span style=\"font-weight: 400\">Batas semu antara dunia nyata dengan dunia maya seakan sirna tergerus derasnya digitalisasi. Manusia\u2014sang penggubah dan pengguna\u2014berusaha mempertahankan kemanusiaannya dengan menerapkan <\/span><i><span style=\"font-weight: 400\">human-oriented.<\/span><\/i><span style=\"font-weight: 400\"> Akankah orientasi tersebut mengamankan nilai manusia di tengah robot dan mesin?<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">Dewasa ini, segala sendi kehidupan tak lepas dari digitalisasi dan otomasi. Penemuan manusia tersebut tak ayal memudahkan berbagai urusan, sekaligus mengubah perspektif dan cara hidup. Manusia yang semula hanya hidup bersandingan dengan alam, sekarang hidup beriringan dengan dunia maya. Kondisi ini membuat manusia hidup di tengah mesin tanpa emosi. Oleh karena itu, manusia berusaha mengadaptasi sisi humanisnya melalui<\/span><i><span style=\"font-weight: 400\"> human-oriented.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">Etnolog asal Amerika Serikat, Cornelius N. Grove melalui jurnalnya menyatakan bahwa <\/span><i><span style=\"font-weight: 400\">human-oriented <\/span><\/i><span style=\"font-weight: 400\">didefinisikan sebagai suatu tolok ukur dalam berpandangan secara manusia. Pandangan ini memberikan dampak secara signifikan mengingat manusia berperan sebagai subjek atau pelaku. Hal tersebut membuat istilah <\/span><i><span style=\"font-weight: 400\">human-oriented<\/span><\/i><span style=\"font-weight: 400\"> diterapkan dalam berbagai aspek kehidupan terutama di era digital.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Dimulai dari aspek pemasaran, produsen kerap menerapkan <\/span><i><span style=\"font-weight: 400\">human-oriented<\/span><\/i><span style=\"font-weight: 400\"> dalam menciptakan citra untuk menarik perhatian konsumen. Emosi dan penceritaan yang dibubuhkan dalam promosi seakan membuat produsen berbincang dengan konsumen mengenai produknya secara implisit. Melalui orientasi pemasaran tersebut, jembatan emosional antara produsen, produk, dan konsumen pun terbangun.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Tak hanya itu, bidang desain turut mengaplikasikan <\/span><i><span style=\"font-weight: 400\">human-oriented <\/span><\/i><span style=\"font-weight: 400\">sebagai visualisasi dari pemikiran manusia. Dalam prosesnya, pandangan manusia sangat diutamakan dalam pembuatan desain digital hingga desain antarmuka pengguna. Untuk itu, analisis masalah dan perilaku manusia merupakan salah satu langkah yang wajib dilakukan supaya produk desain tepat sasaran.<\/span><\/p>\n<figure id=\"attachment_81246\" aria-describedby=\"caption-attachment-81246\" style=\"width: 2560px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-81246\" src=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2023\/06\/crop-coworkers-using-modern-devices-desk-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2023\/06\/crop-coworkers-using-modern-devices-desk-scaled.jpg 2560w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2023\/06\/crop-coworkers-using-modern-devices-desk-300x200.jpg 300w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2023\/06\/crop-coworkers-using-modern-devices-desk-1024x683.jpg 1024w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2023\/06\/crop-coworkers-using-modern-devices-desk-768x512.jpg 768w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2023\/06\/crop-coworkers-using-modern-devices-desk-1536x1024.jpg 1536w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2023\/06\/crop-coworkers-using-modern-devices-desk-2048x1365.jpg 2048w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2023\/06\/crop-coworkers-using-modern-devices-desk-355x237.jpg 355w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-81246\" class=\"wp-caption-text\"><em>Human-oriented<\/em> diterapkan dalam berbagai aspek kehidupan manusia (sumber : freepik)<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">Di samping banyaknya penerapan <\/span><i><span style=\"font-weight: 400\">human-oriented<\/span><\/i><span style=\"font-weight: 400\">, nyatanya hal tersebut belum bisa sepenuhnya diterapkan dalam aspek lain. Melalui riset yang dilakukan oleh Microsoft, <\/span><i><span style=\"font-weight: 400\">artificial intelligence <\/span><\/i><span style=\"font-weight: 400\">(AI) masih melewatkan prinsip berpikir manusia seperti berfokus pada jawaban dan mengabaikan kemungkinan di luar perintah. Padahal, manusia cenderung selektif dan berpikir kontradiktif dalam menjelaskan sesuatu.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Penggunaan <\/span><i><span style=\"font-weight: 400\">human-oriented<\/span><\/i><span style=\"font-weight: 400\"> di era digital akan terus berkembang mengikuti arus kehidupan manusia. Manusia dengan sifat serta perilakunya yang dinamis amatlah berbanding terbalik dengan algoritma mesin digital yang sistematis. Namun, sulit rasanya untuk memisahkan manusia dan digital. Oleh karena itu, <\/span><i><span style=\"font-weight: 400\">human-oriented<\/span><\/i><span style=\"font-weight: 400\"> hadir sebagai jembatan bagi manusia dengan mesin untuk menjawab kebutuhan yang terus mengalir. <\/span><b>(*)<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Ditulis oleh:<\/b><\/p>\n<p><b>Aghnia Tias Salsabila<\/b><\/p>\n<p><b>Departemen Matematika<\/b><\/p>\n<p><b>Angkatan 2022<\/b><\/p>\n<p><b>Reporter ITS Online<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kampus ITS, Opini \u2013 Batas semu antara dunia nyata dengan dunia maya seakan sirna tergerus derasnya digitalisasi. Manusia\u2014sang penggubah dan pengguna\u2014berusaha mempertahankan kemanusiaannya dengan menerapkan human-oriented. Akankah orientasi tersebut mengamankan nilai manusia di tengah robot dan mesin? Dewasa ini, segala sendi kehidupan tak lepas dari digitalisasi dan otomasi. Penemuan manusia tersebut tak ayal memudahkan berbagai [&hellip;]<\/p>\n","protected":false},"author":395,"featured_media":81246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[1961,1467],"class_list":["post-81244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opini","tag-sal","tag-thi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Human-oriented: Memanusiakan Manusia di Tengah Digitalisasi - ITS News<\/title>\n<meta name=\"description\" content=\"Human-oriented merupakan sebuah pedoman dalam menjaga eksistensi kemanusiaan di tengah gempuran mesin tak berperasaan. 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