{"id":77603,"date":"2022-12-29T09:00:24","date_gmt":"2022-12-29T02:00:24","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/?p=77603"},"modified":"2022-12-29T00:15:09","modified_gmt":"2022-12-28T17:15:09","slug":"kenali-strategi-marketing-4p-dalam-berbisnis","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/kenali-strategi-marketing-4p-dalam-berbisnis\/","title":{"rendered":"Kenali Strategi Marketing 4P dalam Berbisnis"},"content":{"rendered":"<figure id=\"attachment_77606\" aria-describedby=\"caption-attachment-77606\" style=\"width: 1366px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-77606\" src=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2022\/12\/Screenshot-446.png\" alt=\"\" width=\"1366\" height=\"768\" \/><figcaption id=\"caption-attachment-77606\" class=\"wp-caption-text\">Tema materi yang dibawakan oleh Dicky Erlangga ST pada webinar Enterpreneur Training yang digelar oleh BEM ITS<\/figcaption><\/figure>\n<blockquote><p><b>Kampus ITS, ITS News<\/b><span style=\"font-weight: 400\"> \u2014 Ketatnya persaingan di dunia bisnis saat ini mengharuskan para pebisnis memiliki strategi yang tepat untuk bisa unggul dari kompetitornya. Strategi yang dimaksud tersebut adalah Strategi Marketing 4P <\/span><i><span style=\"font-weight: 400\">(Product, Price, Promotion, Place)<\/span><\/i><span style=\"font-weight: 400\"> yang dibahas secara mendalam pada Webinar Entrepreneurial Training.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">Webinar\u00a0 yang digelar oleh Kementerian Ekonomi Kreatif, Badan Eksekutif Mahasiswa (BEM) Institut Teknologi Sepuluh Nopember (ITS) ini menghadirkan<\/span> <span style=\"font-weight: 400\">Dicky Erlangga ST, Spesialis <\/span><i><span style=\"font-weight: 400\">Digital Marketing<\/span><\/i><span style=\"font-weight: 400\">. Dalam materinya, Dicky memaparkan, Strategi Marketing 4P bertujuan memperkenalkan produk atau jasa. \u201cSehingga konsumen atau masyarakat nantinya bisa paham dengan produk atau jasa yang ditawarkan perusahaan,\u201d imbuhnya.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Alumnus Teknik Sistem dan Industri Institut Teknologi Sepuluh Nopember (ITS) ini melanjutkan, <\/span><i><span style=\"font-weight: 400\">Product<\/span><\/i><span style=\"font-weight: 400\"> atau produk sebagai komponen pertama Strategi Marketing 4P adalah jantung dari marketing. Itu dikarenakan dalam berbisnis tentu diperlukan sebuah produk yang unik dan dapat mengungguli kompetitor. Pemilihan produk juga tidak sembarangan, melainkan terdapat faktor yang mempengaruhinya, seperti variasi produk, kualitas, logo, serta pengemasan.\u00a0<\/span><\/p>\n<figure id=\"attachment_77604\" aria-describedby=\"caption-attachment-77604\" style=\"width: 1366px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-77604\" src=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2022\/12\/Screenshot-443.png\" alt=\"\" width=\"1366\" height=\"768\" \/><figcaption id=\"caption-attachment-77604\" class=\"wp-caption-text\">Pemaparan Strategi 4P yang dibawakan oleh Dicky Erlangga ST<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">Komponen strategi berikutnya yakni<\/span><i><span style=\"font-weight: 400\"> Price<\/span><\/i><span style=\"font-weight: 400\"> atau harga, sebagai nilai yang harus dibayarkan oleh pelanggan untuk memiliki produk bisnis. Menurut Dicky, harga <\/span><span style=\"font-weight: 400\">ialah salah satu hal yang krusial untuk ditentukan. Karena dalam menentukannya, perlu ditinjau seberapa besar modal yang digunakan serta keuntungan yang diinginkan. \u201cFaktor itu juga tidak luput dari konsumen yang menjadikan harga sebagai patokan pembanding dengan produk kompetitor,\u201d jelas Dicky.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ketika kedua komponen itu sudah ditentukan, melakukan promosi bisnis menjadi persoalan selanjutnya. <\/span><i><span style=\"font-weight: 400\">Promotion<\/span><\/i><span style=\"font-weight: 400\"> atau promosi adalah cara perusahaan berkomunikasi dengan masyarakat, guna memberikan informasi serta tawaran terkait produk yang dijual. Tujuan dilakukan promosi, yaitu untuk menaikkan angka penjualan produk bisnis. \u201cCaranya sendiri bisa melalui periklanan online, media sosial, atau promosi langsung di lokasi bisnis,\u201d ungkapnya<\/span><\/p>\n<p><figure id=\"attachment_77605\" aria-describedby=\"caption-attachment-77605\" style=\"width: 1366px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-77605 size-full\" src=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2022\/12\/Screenshot-444.png\" alt=\"\" width=\"1366\" height=\"768\" \/><figcaption id=\"caption-attachment-77605\" class=\"wp-caption-text\">[emaparan terkait contoh bisnis yang menerapkan Strategi Marketing 4P yang baik<\/figcaption><\/figure><span style=\"font-weight: 400\">Beranjak pada komponen terakhir, yaitu<\/span><i><span style=\"font-weight: 400\"> Place<\/span><\/i><span style=\"font-weight: 400\"> atau tempat. Merupakan lokasi yang ditentukan oleh perusahaan untuk menjualkan produk bisnisnya. Penentuannya juga harus mempertimbangkan keterjangkauan dengan lokasi konsumen, sehingga arus jual beli produk bisa relatif stabil tiap harinya. Selain itu, memanfaatkan fitur canggih seperti aplikasi komersial <\/span><i><span style=\"font-weight: 400\">online<\/span><\/i><span style=\"font-weight: 400\"> juga bisa menjadi pertimbangan. \u201cKarena dengan itu, kita bisa memudahkan konsumen dalam membeli produk bisnis dan meluaskan jangkauan pasar,\u201d tandasnya<\/span><\/p>\n<p><span style=\"font-weight: 400\">Di akhir, Dicky juga menyampaikan bahwa perusahaan yang menerapkan Marketing 4P yang baik salah satunya adalah McDonald\u2019s. Dari segi produk, mereka menawarkan jenis makanan yang beragam, seperti ayam, burger, dan pasta. Kemudian segi harga, mereka menawarkan sistem paket dan <\/span><i><span style=\"font-weight: 400\">a la carte<\/span><\/i><span style=\"font-weight: 400\">, promosi yang mereka galakkan juga inovatif, bahkan berkolaborasi dengan Bangtan Sonyeondan (BTS), dan tempat bisnisnya juga ada di<\/span><i><span style=\"font-weight: 400\"> online<\/span><\/i><span style=\"font-weight: 400\"> maupun <\/span><i><span style=\"font-weight: 400\">offline<\/span><\/i><b> (*)<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Reporter: Nabila Hisanah Yusri\u00a0<\/strong><br \/>\n<strong>Redaktur: Shinta Ulwiya\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kampus ITS, ITS News \u2014 Ketatnya persaingan di dunia bisnis saat ini mengharuskan para pebisnis memiliki strategi yang tepat untuk bisa unggul dari kompetitornya. Strategi yang dimaksud tersebut adalah Strategi Marketing 4P (Product, Price, Promotion, Place) yang dibahas secara mendalam pada Webinar Entrepreneurial Training. Webinar\u00a0 yang digelar oleh Kementerian Ekonomi Kreatif, Badan Eksekutif Mahasiswa (BEM) [&hellip;]<\/p>\n","protected":false},"author":253,"featured_media":77606,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[1955,507],"class_list":["post-77603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama","tag-bil","tag-sin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kenali Strategi Marketing 4P dalam Berbisnis - ITS News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/kenali-strategi-marketing-4p-dalam-berbisnis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kenali Strategi Marketing 4P dalam Berbisnis - ITS News\" \/>\n<meta property=\"og:description\" content=\"Kampus ITS, ITS News \u2014 Ketatnya persaingan di dunia bisnis saat ini mengharuskan para pebisnis memiliki strategi yang tepat untuk bisa unggul dari kompetitornya. 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