{"id":77532,"date":"2022-12-20T19:00:44","date_gmt":"2022-12-20T12:00:44","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/?p=77532"},"modified":"2022-12-20T21:05:50","modified_gmt":"2022-12-20T14:05:50","slug":"maksimalkan-wisata-belanja-alas-kaki-abmas-its-bagikan-strategi","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/maksimalkan-wisata-belanja-alas-kaki-abmas-its-bagikan-strategi\/","title":{"rendered":"Maksimalkan Wisata Belanja Alas Kaki, Abmas ITS Bagikan Strategi"},"content":{"rendered":"<figure id=\"attachment_77533\" aria-describedby=\"caption-attachment-77533\" style=\"width: 975px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-77533\" src=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2022\/12\/S__249528372.jpg\" alt=\"\" width=\"975\" height=\"649\" \/><figcaption id=\"caption-attachment-77533\" class=\"wp-caption-text\">Tim KKN Abmas ITS bersama salah satu pelaku usaha alas kaki di Kecamatan Prajurit Kulon, Mojokerto<\/figcaption><\/figure>\n<blockquote><p><strong>Mojokerto, ITS News<\/strong> \u2013 Mojokerto memang telah lama kondang akan destinasi wisata belanja alas kakinya. Untuk memaksimalkan potensi tersebut, tim Pengabdian kepada Masyarakat (Abmas) Institut Teknologi Sepuluh Nopember (ITS) membagikan strategi dan edukasi mengenai konsep kawasan wisata belanja kepada para pelaku usaha alas kaki di Kecamatan Prajurit Kulon, Mojokerto.<\/p><\/blockquote>\n<p>Salah satu anggota Kuliah Kerja Nyata (KKN) yang tergabung dalam program Abmas, Muhammad Haikal Pramono mengatakan, terdapat 12 mitra usaha dan pengrajin alas kaki yang turut digandeng dalam menyukseskan kegiatan ini. \u201cMereka akan kami bekali dengan edukasi dan strategi agar konsep wisata belanja industri alas kaki ini dapat berkembang secara masif,\u201d tuturnya.<\/p>\n<p>Berlangsung selama dua bulan, kegiatan ini diawali dengan survei dan diskusi bersama mitra dan pengrajin alas kaki setempat. Dari hasil diskusi itu, ditemukan beberapa masalah yang kerap ditemui, salah satunya adalah menurunnya daya beli masyarakat dan pesanan penjualan alas kaki saat pandemi Covid-19. Untuk itu, tim Abmas ITS mencoba memberikan tiga strategi <em>marketing<\/em> dan <em>branding<\/em> guna meningkatkan penjualan mitra dan pengrajin setempat.<\/p>\n<figure id=\"attachment_77534\" aria-describedby=\"caption-attachment-77534\" style=\"width: 3024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-77534\" src=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2022\/12\/Bapak-Eri_Surodinawan2.jpg\" alt=\"\" width=\"3024\" height=\"2015\" \/><figcaption id=\"caption-attachment-77534\" class=\"wp-caption-text\">Proses produksi alas kaki salah satu pengrajin di Kecamatan Prajurit Kulon, Mojokerto<\/figcaption><\/figure>\n<p>Menurut Haikal, strategi pertama yang tak boleh luput adalah pemasaran produk secara <em>online<\/em> melalui <em>e-commerce<\/em>. Dengan strategi ini, timpalnya, target pasar yang dijangkau akan lebih luas. \u201cStrategi selanjutnya adalah dengan membuat berbagai model atau jenis alas kaki berdasarkan tren yang ada,\u201d ungkap Haikal.<\/p>\n<p>Terakhir, tentu saja dengan melakukan <em>branding<\/em> dan menentukan merek dagang agar produk kerajinan lebih dikenal banyak konsumen. \u201cStrategi ini sudah kami sampaikan saat kegiatan pelatihan bersama pengrajin setempat,\u201d jelas Mahasiswa Departemen Perencanaan Wilayah dan Kota ITS angkatan 2019 tersebut.<\/p>\n<figure id=\"attachment_77535\" aria-describedby=\"caption-attachment-77535\" style=\"width: 4000px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-77535\" src=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2022\/12\/Starlady_Surodinawan1.jpg\" alt=\"\" width=\"4000\" height=\"3000\" \/><figcaption id=\"caption-attachment-77535\" class=\"wp-caption-text\">Hasil produksi alas kaki salah satu mitra di Kecamatan Prajurit Kulon dengan merek dagang Starlady<\/figcaption><\/figure>\n<p>Ke depan, Haikal berharap strategi ini dapat segera diterapkan oleh seluruh mitra usaha di Kecamatan Prajurit Kulon. Dengan begitu, tambahnya, Kota Mojokerto akan semakin dikenal sebagai salah satu industri alas kaki terbesar di Indonesia, seperti halnya Kota Solo yang kondang akan julukan Kota Batiknya.\u00a0<strong>(*)<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Reporter: Muhammad Aulia Zikra<br \/>\nRedaktur: Erchi Ad\u2019ha Loyensya<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mojokerto, ITS News \u2013 Mojokerto memang telah lama kondang akan destinasi wisata belanja alas kakinya. Untuk memaksimalkan potensi tersebut, tim Pengabdian kepada Masyarakat (Abmas) Institut Teknologi Sepuluh Nopember (ITS) membagikan strategi dan edukasi mengenai konsep kawasan wisata belanja kepada para pelaku usaha alas kaki di Kecamatan Prajurit Kulon, Mojokerto. Salah satu anggota Kuliah Kerja Nyata [&hellip;]<\/p>\n","protected":false},"author":253,"featured_media":77533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,26],"tags":[515,1957],"class_list":["post-77532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama","category-kampus-kita","tag-chi","tag-zik"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maksimalkan Wisata Belanja Alas Kaki, Abmas ITS Bagikan Strategi - ITS News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/maksimalkan-wisata-belanja-alas-kaki-abmas-its-bagikan-strategi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maksimalkan Wisata Belanja Alas Kaki, Abmas ITS Bagikan Strategi - ITS News\" \/>\n<meta property=\"og:description\" content=\"Mojokerto, ITS News \u2013 Mojokerto memang telah lama kondang akan destinasi wisata belanja alas kakinya. Untuk memaksimalkan potensi tersebut, tim Pengabdian kepada Masyarakat (Abmas) Institut Teknologi Sepuluh Nopember (ITS) membagikan strategi dan edukasi mengenai konsep kawasan wisata belanja kepada para pelaku usaha alas kaki di Kecamatan Prajurit Kulon, Mojokerto. 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