{"id":77467,"date":"2022-12-31T07:00:04","date_gmt":"2022-12-31T00:00:04","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/?p=77467"},"modified":"2022-12-31T16:28:06","modified_gmt":"2022-12-31T09:28:06","slug":"ciptakan-solusi-bisnis-mahasiswa-its-raih-juara-2-brand-ui","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/ciptakan-solusi-bisnis-mahasiswa-its-raih-juara-2-brand-ui\/","title":{"rendered":"Ciptakan Solusi Bisnis, Mahasiswa ITS Raih Juara 2 Brand UI"},"content":{"rendered":"<figure id=\"attachment_77468\" aria-describedby=\"caption-attachment-77468\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-77468\" src=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2022\/12\/BrandUI.jpg\" alt=\"\" width=\"1600\" height=\"900\" \/><figcaption id=\"caption-attachment-77468\" class=\"wp-caption-text\">Tim Taka ITS meraih juara 2 dalam kompetisi Business Case Brand UI 2022<\/figcaption><\/figure>\n<blockquote><p><b>Kampus ITS, ITS News \u2014 <\/b><span style=\"font-weight: 400\">Prestasi membanggakan kembali ditorehkan mahasiswa Institut Teknologi Sepuluh Nopember (ITS). Kali ini, tiga mahasiswa dalam tim Taka mengembangkan inovasi 3 Pillars Graduation Strategy dan berhasil meraih juara 2 dalam kompetisi Business Case Brand UI 2022, 6 Desember lalu.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">Pada perlombaan ini, tim yang beranggotakan Nur Alifiah Mutik Ghassani, Jason Lumanto, dan Ahmad Aulia Zakiyal Fikri mendapatkan kasus permasalahan dari perusahaan Bluebird. Mereka dituntut untuk merancang inovasi agar perusahaan tersebut dapat memanfaatkan digitalisasi dalam menjawab keresahan pelanggan setelah masa pandemi ini.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Berangkat dari permasalahan tersebut, tim Taka mengangkat inovasi berjudul 3 Pillars Graduation Strategy (Gradual Market Penetration): Eskalasi Penetrasi Pasar dan Loyalitas Pelanggan bagi Bluebird Berbasis Digital. Tiga pilar yang dimaksud pada inovasi ini adalah <\/span><i><span style=\"font-weight: 400\">supply management<\/span><\/i><span style=\"font-weight: 400\">, <\/span><i><span style=\"font-weight: 400\">product activation<\/span><\/i><span style=\"font-weight: 400\">,<\/span> <span style=\"font-weight: 400\">dan <\/span><i><span style=\"font-weight: 400\">operational improvement<\/span><\/i><span style=\"font-weight: 400\">.<\/span><\/p>\n<figure id=\"attachment_77469\" aria-describedby=\"caption-attachment-77469\" style=\"width: 1437px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-77469\" src=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2022\/12\/BrandUI.png\" alt=\"\" width=\"1437\" height=\"813\" \/><figcaption id=\"caption-attachment-77469\" class=\"wp-caption-text\">Anggota Tim Taka dengan inovasi 3 Pillars Graduation\u00a0nya<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">Fia, sapaan akrab Nur Alifiah Mutik Ghassani, menjelaskan bahwa <\/span><i><span style=\"font-weight: 400\">supply management <\/span><\/i><span style=\"font-weight: 400\">berguna untuk mengembangkan model digitalisasi Bluebird untuk penetrasi pasar. Menurutnya, inovasi pada pilar ini adalah dengan mengembangkan aplikasi Mybluebird (MyBB) agar dapat merekam transaksi pelanggan lewat fitur EasyRide. \u201cSelain itu, kami juga meluncurkan BirdPoints dan BirdClub,\u201d jelas ketua tim Taka ini.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Lebih lanjut, Fia menyebutkan bahwa pada BirdClub para pelanggan akan memiliki poin peringkat yang bisa didapatkan setiap menyelesaikan perjalanan dengan aplikasi MyBB. Setiap peringkat pada BirdClub ini akan memiliki keuntungannya sendiri berupa <\/span><i><span style=\"font-weight: 400\">redeemable voucher <\/span><\/i><span style=\"font-weight: 400\">yang berbeda pada setiap tingkatnya dan dapat ditukarkan pada aplikasi MyBB dengan BirdPoints. \u201cBirdPoints ini dapat diperoleh melalui <\/span><i><span style=\"font-weight: 400\">cashback <\/span><\/i><span style=\"font-weight: 400\">dari pembayaran cashless,\u201d jelasnya.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Pilar berikutnya adalah <\/span><i><span style=\"font-weight: 400\">product activation marketing<\/span><\/i><span style=\"font-weight: 400\">, yaitu usaha untuk meningkatkan eksposur inovasi digital Bluebird melalui aktivitas marketing. Aktivitas yang dilakukan pada pilar ini adalah dengan memanfaatkan kampanye #AmanAntiRibet, para <\/span><i><span style=\"font-weight: 400\">brand ambassador, <\/span><\/i><span style=\"font-weight: 400\">dan aktivitas marketing lainnya.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Selanjutnya pilar terakhir, <\/span><i><span style=\"font-weight: 400\">operational, <\/span><\/i><span style=\"font-weight: 400\">adalah usaha untuk mengelola aktivitas internal hingga level eksekutif dari layanan Bluebird. Pilar ini terdiri dari dua bagian<\/span><i><span style=\"font-weight: 400\">. <\/span><\/i><span style=\"font-weight: 400\">Bagian pertama adalah MyBB <\/span><i><span style=\"font-weight: 400\">Apps Optimization <\/span><\/i><span style=\"font-weight: 400\">dilakukan agar fitur yang ada pada <\/span><i><span style=\"font-weight: 400\">supply management <\/span><\/i><span style=\"font-weight: 400\">dapat diimplementasikan dengan baik. Pilar yang kedua adalah <\/span><i><span style=\"font-weight: 400\">Driver Points Incentive Program, <\/span><\/i><span style=\"font-weight: 400\">yaitu sistem <\/span><i><span style=\"font-weight: 400\">point <\/span><\/i><span style=\"font-weight: 400\">yang diberikan kepada <\/span><i><span style=\"font-weight: 400\">driver<\/span><\/i><span style=\"font-weight: 400\"> untuk mendorong mereka melakukan transaksi dengan basis aplikasi.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Meskipun sekilas tampak mirip dengan berbagai aplikasi taksi online lainnya, Fia mengatakan bahwa inovasi ini memiliki sejumlah keunggulan. Salah satunya adalah fitur EasyRide ini dapat mendukung strategi yang sebelumnya sudah dimiliki BlueBird, yaitu <\/span><i><span style=\"font-weight: 400\">multi channel. <\/span><\/i><span style=\"font-weight: 400\">Strategi ini memungkinkan taksi Bluebird dapat dipesan dengan berbagai aplikasi dan lebih mempermudah pelanggannya. Fitur EasyRide inipun tetap dapat dimanfaat meskipun pemesanan tidak dilakukan melalui MyBB. <\/span><b>(*)<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Reporter: Muhammad Fadhil Alfaruqi<\/b><b><br \/>\n<\/b><b>Redaktur: Muhammad Faris Mahardika<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kampus ITS, ITS News \u2014 Prestasi membanggakan kembali ditorehkan mahasiswa Institut Teknologi Sepuluh Nopember (ITS). Kali ini, tiga mahasiswa dalam tim Taka mengembangkan inovasi 3 Pillars Graduation Strategy dan berhasil meraih juara 2 dalam kompetisi Business Case Brand UI 2022, 6 Desember lalu. Pada perlombaan ini, tim yang beranggotakan Nur Alifiah Mutik Ghassani, Jason Lumanto, [&hellip;]<\/p>\n","protected":false},"author":253,"featured_media":77468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60],"tags":[1965,232],"class_list":["post-77467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kkn-abmas","tag-dhi","tag-dik"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ciptakan Solusi Bisnis, Mahasiswa ITS Raih Juara 2 Brand UI - ITS News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/ciptakan-solusi-bisnis-mahasiswa-its-raih-juara-2-brand-ui\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ciptakan Solusi Bisnis, Mahasiswa ITS Raih Juara 2 Brand UI - ITS News\" \/>\n<meta property=\"og:description\" content=\"Kampus ITS, ITS News \u2014 Prestasi membanggakan kembali ditorehkan mahasiswa Institut Teknologi Sepuluh Nopember (ITS). 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Kali ini, tiga mahasiswa dalam tim Taka mengembangkan inovasi 3 Pillars Graduation Strategy dan berhasil meraih juara 2 dalam kompetisi Business Case Brand UI 2022, 6 Desember lalu. 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