{"id":74052,"date":"2022-10-19T23:27:15","date_gmt":"2022-10-19T16:27:15","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/?p=74052"},"modified":"2022-10-20T17:58:09","modified_gmt":"2022-10-20T10:58:09","slug":"fasilitasi-umkm-daerah-kkn-its-gagas-strategi-promosional","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/fasilitasi-umkm-daerah-kkn-its-gagas-strategi-promosional\/","title":{"rendered":"Fasilitasi UMKM Daerah, Abmas ITS Gagas Strategi Promosi"},"content":{"rendered":"
\"\"
Tim KKN Abmas ITS bersama salah satu mitra UMKM, Sentra Oleh-oleh UKM SIOLA<\/figcaption><\/figure>\n

Kampus ITS, ITS News \u2014<\/strong> Adaptasi Usaha Mikro Kecil dan Menengah (UMKM) terus berusaha merangkak bersama teknologi terbarukan menuju konsep ekosistem digital. Melihat hal tersebut, tim Pengabdian kepada Masyarakat (Abmas) Institut Teknologi Sepuluh Nopember (ITS) menggagas strategi promosi melalui website<\/em>\u00a0urun daya sentra oleh-oleh khas daerah.<\/p><\/blockquote>\n

Ketua tim Abmas, Rully Agus Hendrawan SKom MSc menerangkan bahwa pembuatan situs dengan nama Oasis Oleh-oleh ini dilatarbelakangi oleh bisnis digital yang hanya fokus ke produk buah tangan. Lebih jauh, ia menganggap muara dari produk sentra oleh-oleh perlu digalakkan secara masif sehingga pembeli dapat membeli produk dengan lebih efisien.<\/p>\n

Menurutnya, terdapat beberapa masalah yang dihadapi pembeli ketika mencari buah tangan. Diantaranya seperti waktu yang lama dalam memilih barang hingga minimnya informasi produk. Oleh karena itu, pemasaran digital dapat menjadi peluang peningkatan bisnis bagi mitra kerjasama. \u201cUntuk itu, kami memilih Sentra Oleh-oleh Sanjai Amak Haji di Bukittinggi dan Sentra Oleh-oleh UKM SIOLA di Surabaya sebagai pilot project<\/em>,\u201d ujarnya.<\/p>\n

\"\"
Tampilan beranda website<\/em> Oasis Oleh-oleh yang dilengkapi dengan product knowledge<\/em><\/figcaption><\/figure>\n

Rully menambahkan, telah dilakukan analisis permasalahan, survei, hingga pengembangan strategi agar website ini mampu mempromosikan produk mitra secara lengkap. \u201cDi samping itu, disediakan pula fitur pengetahuan produk dan rekomendasi untuk menstimulasi daya beli konsumen,\u201d papar dosen Departemen Sistem Informasi tersebut.<\/p>\n

Menurut Farhan Septiadi, mahasiswa yang tergabung dalam Kuliah Kerja Nyata (KKN) program Abmas ini, rekomendasi tersebut ditampilkan berdasarkan rentang tertentu. Seperti rentang budget dan rentang event<\/em> untuk menyesuaikan pilihan produk yang akan dicari. Tak lupa, disajikan pula fitur deskripsi singkat dan alasan mengapa produk tersebut cocok untuk dibeli. \u201cTerdapat pula fitur cara penyajian produk dan trivia-trivia yang menarik,\u201d bebernya.<\/p>\n

Berbeda dengan bisnis digital atau\u00a0website commerce<\/em>\u00a0pada umumnya,\u00a0platform<\/em>\u00a0yang dikembangkan oleh dosen dan sepuluh mahasiswa Departemen Sistem Informasi ini juga dirancang dengan informasi lengkap yang bersumber dari wisatawan atau pembeli (crowdsourcing<\/em>). \u201cHal ini dilakukan agar pengalaman yang dialami oleh pengunjung bisa dituangkan seluruhnya ke dalam website<\/em> ini,\u201d jelas Farhan.<\/p>\n

\"\"
Salah satu fitur edukatif pada situs Oasis Oleh-oleh, yaitu informasi manfaat, cara penyajian, pantangan produk, hingga trivia-trivia menarik<\/figcaption><\/figure>\n

Inovasi ini diharapkan dapat menyokong\u00a0product knowledge<\/em> pada konsumen UMKM sentra oleh-oleh daerah dan meningkatkan jangkauan pelanggan atas layanan yang ditawarkan. Ke depan, tim Abmas ITS juga berencana menjadikan website ini sebagai sarana pemasaran bagi pelaku usaha secara daring dan masif. \u201cSemoga strategi ini dapat meningkatkan ketertarikan dan kepuasan pelanggan secara efektif,\u201d pungkasnya. (*)<\/strong><\/p>\n

 <\/p>\n

Reporter: Fauzan Fakhrizal Azmi
\nRedaktur: Erchi Ad’ha Loyensya<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Kampus ITS, ITS News \u2014 Adaptasi Usaha Mikro Kecil dan Menengah (UMKM) terus berusaha merangkak bersama teknologi terbarukan menuju konsep ekosistem digital. Melihat hal tersebut, tim Pengabdian kepada Masyarakat (Abmas) Institut Teknologi Sepuluh Nopember (ITS) menggagas strategi promosi melalui website\u00a0urun daya sentra oleh-oleh khas daerah. Ketua tim Abmas, Rully Agus Hendrawan SKom MSc menerangkan bahwa […]<\/p>\n","protected":false},"author":311,"featured_media":74068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,26,60],"tags":[515,1274],"class_list":["post-74052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama","category-kampus-kita","category-kkn-abmas","tag-chi","tag-zan"],"yoast_head":"\nFasilitasi UMKM Daerah, Abmas ITS Gagas Strategi Promosi - ITS News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/fasilitasi-umkm-daerah-kkn-its-gagas-strategi-promosional\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fasilitasi UMKM Daerah, Abmas ITS Gagas Strategi Promosi - ITS News\" \/>\n<meta property=\"og:description\" content=\"Kampus ITS, ITS News \u2014 Adaptasi Usaha Mikro Kecil dan Menengah (UMKM) terus berusaha merangkak bersama teknologi terbarukan menuju konsep ekosistem digital. 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