{"id":62803,"date":"2021-10-19T17:01:42","date_gmt":"2021-10-19T10:01:42","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/?p=62803"},"modified":"2021-10-19T17:01:42","modified_gmt":"2021-10-19T10:01:42","slug":"its-tingkatkan-nilai-jual-ikm-lewat-desain-visual-kemasan-dengan-kearifan-lokal","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/its-tingkatkan-nilai-jual-ikm-lewat-desain-visual-kemasan-dengan-kearifan-lokal\/","title":{"rendered":"ITS Tingkatkan Nilai Jual IKM Lewat Desain Visual Kemasan dengan Kearifan Lokal"},"content":{"rendered":"<figure id=\"attachment_62805\" aria-describedby=\"caption-attachment-62805\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-62805\" src=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/10\/WhatsApp-Image-2021-10-19-at-16.21.54.jpeg\" alt=\"(dari kiri) Rabendra Yudistira Alamin ST MDs, Nurina Orta Darmawati ST MDs, Putri Dwitasari ST MDs, Didit Prasetyo ST MT, Nugrahardi Ramadhani SSn MT, Naufan Noordyanto SSn MSn, tim dosen Abmas ITS\" width=\"1280\" height=\"747\" srcset=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/10\/WhatsApp-Image-2021-10-19-at-16.21.54.jpeg 1280w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/10\/WhatsApp-Image-2021-10-19-at-16.21.54-300x175.jpeg 300w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/10\/WhatsApp-Image-2021-10-19-at-16.21.54-1024x598.jpeg 1024w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/10\/WhatsApp-Image-2021-10-19-at-16.21.54-768x448.jpeg 768w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/10\/WhatsApp-Image-2021-10-19-at-16.21.54-355x207.jpeg 355w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-62805\" class=\"wp-caption-text\">(dari kiri) Rabendra Yudistira Alamin ST MDs, Nurina Orta Darmawati ST MDs, Putri Dwitasari ST MDs, Didit Prasetyo ST MT, Nugrahardi Ramadhani SSn MT, Naufan Noordyanto SSn MSn, tim dosen Abmas ITS<\/figcaption><\/figure>\n<blockquote>\n<p style=\"text-align: justify\"><strong>Kampus ITS, ITS News &#8211;<\/strong> Guna mendukung peningkatan nilai jual Industri Kecil dan Menengah (IKM), Laboratorium Media Kreatif Digital <a href=\"https:\/\/www.its.ac.id\/dkv\/id\/beranda\/\" target=\"_blank\" rel=\"noopener\">Departemen Desain Komunikasi Visual (DKV)<\/a> Institut Teknologi Sepuluh Nopember (ITS) melakukan kegiatan pengabdian kepada masyarakat (Abmas). Kali ini dengan merancangkan desain visual kemasan dengan mengusung kearifan lokal terhadap suatu produk IKM di Jombang bernama Si Bonggi.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify\">Kegiatan bersama ASTRA Infra Toll Road Jombang-Mojokerto ini turut menyertakan beberapa pihak, antara lain enam dosen, delapan mahasiswa, karyawan Astra, serta masyarakat di balik produksi Si Bonggi. \u201cKegiatan ini turut mendukung program Sustainable Development Goals (SDGs) ITS poin ke delapan,\u201d tutur Putri Dwitasari ST MDs, Ketua Tim Abmas.<\/p>\n<p style=\"text-align: justify\">Putri melanjutkan, Si Bonggi merupakan salah satu produk IKM berupa makanan kemasan oleh Kelompok Wanita Mandiri Balongsari yang dibentuk dari program Corporate Social Responsibility (CSR) di bidang pemberdayaan ekonomi masyarakat oleh ASTRA Infra Toll Road Jombang-Mojokerto. \u201cProduk ini memiliki potensi besar, namun kemasannya belum memiliki diferensiasi dengan produk sejenis,\u201d ungkapnya.<\/p>\n<figure id=\"attachment_62808\" aria-describedby=\"caption-attachment-62808\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-62808\" src=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/10\/WhatsApp-Image-2021-10-19-at-16.17.41.jpeg\" alt=\"Kemasan Si Bonggi, produk IKM Jombang, hasil kerja sama Laboratorium Media Kreatif Digital Departemen Desain Komunikasi Visual (DKV) ITS bersama ASTRA Infra Toll Road Jombang-Mojokerto\" width=\"1280\" height=\"851\" srcset=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/10\/WhatsApp-Image-2021-10-19-at-16.17.41.jpeg 1280w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/10\/WhatsApp-Image-2021-10-19-at-16.17.41-300x199.jpeg 300w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/10\/WhatsApp-Image-2021-10-19-at-16.17.41-1024x681.jpeg 1024w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/10\/WhatsApp-Image-2021-10-19-at-16.17.41-768x511.jpeg 768w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/10\/WhatsApp-Image-2021-10-19-at-16.17.41-355x236.jpeg 355w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-62808\" class=\"wp-caption-text\">Kemasan Si Bonggi, produk IKM Jombang, hasil kerja sama Laboratorium Media Kreatif Digital Departemen Desain Komunikasi Visual (DKV) ITS bersama ASTRA Infra Toll Road Jombang-Mojokerto<\/figcaption><\/figure>\n<p style=\"text-align: justify\">Lebih dalam dikatakan Putri, pada tahun lalu timnya telah mengembangkan logo resmi untuk Si Bonggi. Logo tersebut telah didaftarkan ke Direktorat Jenderal Kekayaan Intelektual sebagai perlindungan merek. Sehingga pada tahun ini dilanjutkan dengan pengembangan kemasan yang lebih representatif.<\/p>\n<p style=\"text-align: justify\">Sebelumnya, menurut dosen Desain Komunikasi Visual ITS ini, jenis kemasan yang digunakan Si Bonggi ini masih sederhana dengan desain yang kurang memiliki nilai jual. \u201cSebagai jenis usaha produk makanan, maka desain kemasan juga menjadi hal yang perlu diperhitungkan,\u201d terangnya.<\/p>\n<figure id=\"attachment_62806\" aria-describedby=\"caption-attachment-62806\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-62806\" src=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/10\/WhatsApp-Image-2021-10-19-at-16.23.12.jpeg\" alt=\"Tim mahasiswa ITS yang terlibat dalam pengembangan kemasan Si Bonggi\" width=\"1280\" height=\"880\" srcset=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/10\/WhatsApp-Image-2021-10-19-at-16.23.12.jpeg 1280w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/10\/WhatsApp-Image-2021-10-19-at-16.23.12-300x206.jpeg 300w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/10\/WhatsApp-Image-2021-10-19-at-16.23.12-1024x704.jpeg 1024w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/10\/WhatsApp-Image-2021-10-19-at-16.23.12-768x528.jpeg 768w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/10\/WhatsApp-Image-2021-10-19-at-16.23.12-355x244.jpeg 355w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-62806\" class=\"wp-caption-text\">Tim mahasiswa ITS yang terlibat dalam pengembangan kemasan Si Bonggi<\/figcaption><\/figure>\n<p style=\"text-align: justify\">Keberlanjutan pengembangan kemasan ini merupakan salah satu tahapan pada program pengembangan strategi branding yang terintegrasi. Membagikan sudut pandangnya, strategi branding ini bertujuan memberikan citra positif sebuah produk olahan camilan sebagai potensi daerah, dalam hal ini Kabupaten Jombang.<\/p>\n<p style=\"text-align: justify\">Dalam proses pembentukan kemasan ini, terdapat langkah-langkah yang dilakukan. Yakni pengumpulan data melalui studi lapangan atau observasi, wawancara, serta studi pasar. Tahap berikutnya adalah pengumpulan informasi yang telah didapat sebagai bahan riset, memetakan konsep, analisis konsep desain, dan merancang alternatif desain.<\/p>\n<figure id=\"attachment_62804\" aria-describedby=\"caption-attachment-62804\" style=\"width: 814px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-62804 size-full\" src=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/10\/WhatsApp-Image-2021-10-19-at-16.18.32.jpeg\" alt=\"Detail desain kemasan Si Bonggi, hasil rancangan tim Abmas ITS\" width=\"814\" height=\"1280\" srcset=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/10\/WhatsApp-Image-2021-10-19-at-16.18.32.jpeg 814w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/10\/WhatsApp-Image-2021-10-19-at-16.18.32-191x300.jpeg 191w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/10\/WhatsApp-Image-2021-10-19-at-16.18.32-651x1024.jpeg 651w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/10\/WhatsApp-Image-2021-10-19-at-16.18.32-768x1208.jpeg 768w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/10\/WhatsApp-Image-2021-10-19-at-16.18.32-204x320.jpeg 204w\" sizes=\"(max-width: 814px) 100vw, 814px\" \/><figcaption id=\"caption-attachment-62804\" class=\"wp-caption-text\">Detail desain kemasan Si Bonggi, hasil rancangan tim Abmas ITS<\/figcaption><\/figure>\n<p style=\"text-align: justify\">Putri menambahkan, hasil dari penelitian ini adalah berupa desain kemasan yang representatif dengan tema budaya dan kearifan lokal Jombang. Hal ini dimaksudkan agar kemasan tersebut mampu mencerminkan dan mempresentasikan keunggulan produk keripik bonggol pisang sebagai oleh-oleh khas Jombang.<\/p>\n<p style=\"text-align: justify\">Melalui program ini, kemasan yang dikembangkan oleh tim telah berhasil diluncurkan dan saat ini telah memiliki Point of Purchase (POP) sendiri pada outlet pemasarannya. Selanjutnya, akan dilakukan proses promosi yang terintegrasi. \u201cTim kami berencana untuk mengajarkan bagaimana cara mempromosikan produk yang baik, mulai dari teknik pengambilan foto, pembentukan hashtag, penulisan caption, dan lain-lain,\u201d paparnya.<\/p>\n<figure id=\"attachment_62807\" aria-describedby=\"caption-attachment-62807\" style=\"width: 1032px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-62807\" src=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/10\/WhatsApp-Image-2021-10-19-at-16.24.44.jpeg\" alt=\"Putri Dwitasari ST MDs (kiri) dan Rizki Azizia (kanan) selaku perwakilan CSR Astra, bersama kemasan awal Si Bonggi (kondisi sebelum pandemi)\" width=\"1032\" height=\"774\" srcset=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/10\/WhatsApp-Image-2021-10-19-at-16.24.44.jpeg 1032w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/10\/WhatsApp-Image-2021-10-19-at-16.24.44-300x225.jpeg 300w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/10\/WhatsApp-Image-2021-10-19-at-16.24.44-1024x768.jpeg 1024w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/10\/WhatsApp-Image-2021-10-19-at-16.24.44-768x576.jpeg 768w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/10\/WhatsApp-Image-2021-10-19-at-16.24.44-355x266.jpeg 355w\" sizes=\"(max-width: 1032px) 100vw, 1032px\" \/><figcaption id=\"caption-attachment-62807\" class=\"wp-caption-text\">Putri Dwitasari ST MDs (kiri) dan Rizki Azizia (kanan) selaku perwakilan CSR Astra, bersama kemasan awal Si Bonggi (kondisi sebelum pandemi)<\/figcaption><\/figure>\n<p style=\"text-align: justify\">Kemasan memiliki pengaruh penting terhadap brand awareness yang mempengaruhi citra dari sebuah brand. Putri mengungkapkan harapannya agar lebih banyak IKM yang akan memperhatikan peran penting kemasan dalam pemasaran produk. \u201cKami ingin untuk dapat turut mengedukasi urgensi kemasan ini, ke depannya agar tidak hanya Si Bonggi, tapi banyak juga IKM lainnya dapat terlibat,\u201d pungkasnya penuh harap. <strong>(HUMAS ITS)<\/strong><\/p>\n<p style=\"text-align: justify\"><strong>Reporter: Faadhillah Syhab Azzahra<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kampus ITS, ITS News &#8211; Guna mendukung peningkatan nilai jual Industri Kecil dan Menengah (IKM), Laboratorium Media Kreatif Digital Departemen Desain Komunikasi Visual (DKV) Institut Teknologi Sepuluh Nopember (ITS) melakukan kegiatan pengabdian kepada masyarakat (Abmas). Kali ini dengan merancangkan desain visual kemasan dengan mengusung kearifan lokal terhadap suatu produk IKM di Jombang bernama Si Bonggi. [&hellip;]<\/p>\n","protected":false},"author":172,"featured_media":62805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26,60],"tags":[],"class_list":["post-62803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kampus-kita","category-kkn-abmas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ITS Tingkatkan Nilai Jual IKM Lewat Desain Visual Kemasan dengan Kearifan Lokal - ITS News<\/title>\n<meta name=\"description\" content=\"Guna mendukung peningkatan nilai jual Industri Kecil dan Menengah (IKM), Laboratorium Media Kreatif Digital Departemen Desain Komunikasi Visual (DKV) Institut Teknologi Sepuluh Nopember (ITS) melakukan kegiatan pengabdian kepada masyarakat (Abmas)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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