{"id":61216,"date":"2021-09-10T18:58:33","date_gmt":"2021-09-10T11:58:33","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/?p=61216"},"modified":"2021-09-10T18:58:33","modified_gmt":"2021-09-10T11:58:33","slug":"abmas-its-bantu-umkm-selam-rekreasional-di-masa-pandemi","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/abmas-its-bantu-umkm-selam-rekreasional-di-masa-pandemi\/","title":{"rendered":"Abmas ITS Bantu UMKM Selam Rekreasional di Masa Pandemi"},"content":{"rendered":"
\"Tampilan
Tampilan home dari website diving rancangan tim Abmas ITS<\/figcaption><\/figure>\n
\n

Kampus ITS, ITS News<\/strong> – Pariwisata merupakan salah satu sektor yang paling terdampak pandemi Covid-19, seperti halnya pada Usaha Mikro, Kecil dan Menengah (UMKM) penyedia jasa selam yang mengalami penurunan pelanggan secara drastis. Untuk itu, tim Pengabdian Masyarakat (Abmas) Institut Teknologi Sepuluh Nopember (ITS)<\/a> mengembangkan website <\/em>layanan bisnis digital selam untuk mempromosikan keberadaan UMKM diving.<\/em><\/p>\n<\/blockquote>\n

Dr Mudjahidin ST MT, ketua tim Abmas Laboratorium Sistem Enterprise, Departemen Sistem Informasi ITS mengungkapkan, kegiatan ini bertujuan untuk membantu mitra UMKM penyedia jasa selam rekreasional. Terutama untuk memberikan informasi secara terstruktur sesuai dengan kebutuhan pelanggan mitra.<\/p>\n

Adapun luaran abmas dari Laboratorium Sistem Enterprise ini adalah situs web <\/em>(link: https:\/\/divingeden.com<\/a>\/) sebagai sarana memasarkan produk dan layanan UMKM penyedia jasa selam. \u201cHal ini, guna meningkatkan volume penjualan serta memperluas area pemasaran,\u201d ungkap dosen yang akrab disapa Mudja ini.<\/p>\n

\"Halaman
Halaman website diving karya tim Abmas ITS yang menampilkan detail dari sebuah titik selam<\/figcaption><\/figure>\n

Proses perancangan website diving<\/em> ini menggunakan pendekatan Research Online Purchase Offline<\/em> (ROPO). Karena pada era digital ini masyarakat cenderung melakukan riset secara daring terlebih dahulu sebelum melakukan pembelian produk atau jasa. Sehingga pengguna yang tertarik membeli produk berdasarkan informasi yang disediakan itu, selanjutnya akan diarahkan kepada UMKM penyedia jasa selam.<\/p>\n

Dengan pendekatan tersebut, mitra UMKM seperti halnya Surabaya Diving (link:http:\/\/www.surabayadiving.com\/) dapat dengan mudah memasarkan layanan secara daring dengan berbagai informasi yang lengkap, terpusat, dan untuk skala pasar yang lebih luas. Sementara manfaat bagi pengunjung website adalah adanya peningkatan minat dan pengetahuan terkait wisata selam sehingga diharapkan dapat mempercepat pengambilan keputusan untuk membeli layanan dari mitra.<\/p>\n

Kepala Departemen Sistem Informasi ini melanjutkan bahwa hal tersebut tentunya dapat membantu mitra dalam mendapatkan kembali pelanggan baru atau mempertahankan pelanggan lamanya. \u201cSehingga bisnis jasa selam akan berjalan secara kontinyu di era pandemi,\u201d terang alumnus Teknik Industri ITS ini.<\/p>\n

Galih Rendi Styawan selaku koordinator tim mahasiswa yang bergabung dalam Abmas ini menjelaskan bahwa pada website <\/em>tersebut terdapat data terstruktur seputar spot diving<\/em>. Pada halaman awal, pengunjung dapat menjumpai berbagai lokasi selam yang ada di Indonesia. Lalu, terdapat juga informasi lengkap mengenai titik penyelaman mulai dari deskripsi lokasi spot diving<\/em>, ragam biota laut yang bisa dijumpai ketika menyelam, serta daftar UMKM penyedia layanan wisata selam untuk spot<\/em> tertentu.<\/p>\n

\"Tim
Tim Abmas ITS ketika melakukan sosialisasi website kepada mitra Surabaya Diving<\/figcaption><\/figure>\n

Pengunjung website<\/em> juga bisa mengetahui informasi kondisi air dan permukaan dari sebuah titik selam, waktu terbaik untuk datang, serta spesifikasi yang harus dipenuhi oleh calon penyelam. \u201cSelain itu, website diving<\/em> ini juga dapat memotivasi pengguna untuk saling berbagi pengalaman wisata selam yang pernah mereka lakukan melalui fitur diver logs<\/em>,\u201d terang mahasiswa Departemen Sistem Informasi angkatan 2017 ini.<\/p>\n

Kegiatan Abmas ini berhasil rampung dalam kurun waktu enam bulan. Terhitung sejak Maret 2021, tim Abmas telah memulai tahap analisa kebutuhan mitra dengan melakukan wawancara daring salah satunya dengan pemilik Surabaya Diving, Jimmy Lengkong. Selain itu, wawancara secara interaktif juga dilakukan bersama calon pelanggan mitra sebagai pengguna akhir dari website diving<\/em>.<\/p>\n

Selanjutnya, menurut Galih, pengembangan website<\/em> dilakukan secara interaktif oleh tim dosen dan tim mahasiswa, dimulai dari perancangan desain tampilan dan arsitektur website <\/em>yang disesuaikan dengan kebutuhan pengguna. Kemudian dilakukan pemilihan domain<\/em> dan hosting<\/em> serta uji coba website <\/em>untuk memastikan bahwa website<\/em> siap digunakan oleh mitra dan calon pelanggannya.<\/p>\n

\"Sosialisasi
Sosialisasi website kepada mitra UMKM penyedia jasa selam rekreasional yaitu Surabaya Diving oleh tim Abmas ITS<\/figcaption><\/figure>\n

Terakhir, lanjut Galih, terdapat sosialisasi kepada mitra khususnya Surabaya Diving agar dapat menjalankan website <\/em>dengan lancar. \u201cSelain itu juga dilakukan soft launching<\/em> kepada user<\/em> potensial guna menerima feedback<\/em> yang akan digunakan sebagai evaluasi pengembangan selanjutnya,\u201d ungkapnya.<\/p>\n

Di akhir perbincangan, seluruh tim Abmas (dosen Laboratorium Sistem Enterprise dan tim mahasiswa yang tergabung) berharap agar website <\/em>ini dapat terus dikembangkan dari sisi penambahan informasi lokasi selam oleh mitra dan juga fitur yang akan menarik bagi komunitas selam rekreasional. Sehingga, hal tersebut dapat meningkatkan jumlah komunitas selam yang mengunjungi website <\/em>untuk melakukan riset dan akhirnya dapat meningkatkan volume penjualan jasa UMKM selam rekreasional. (HUMAS ITS)<\/strong><\/p>\n

\n

Reporter: Najla Lailin Nikmah<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Kampus ITS, ITS News – Pariwisata merupakan salah satu sektor yang paling terdampak pandemi Covid-19, seperti halnya pada Usaha Mikro, Kecil dan Menengah (UMKM) penyedia jasa selam yang mengalami penurunan pelanggan secara drastis. Untuk itu, tim Pengabdian Masyarakat (Abmas) Institut Teknologi Sepuluh Nopember (ITS) mengembangkan website layanan bisnis digital selam untuk mempromosikan keberadaan UMKM diving. […]<\/p>\n","protected":false},"author":172,"featured_media":61217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,26,60],"tags":[],"class_list":["post-61216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama","category-kampus-kita","category-kkn-abmas"],"yoast_head":"\nAbmas ITS Bantu UMKM Selam Rekreasional di Masa Pandemi - ITS News<\/title>\n<meta name=\"description\" content=\"Abmas Institut Teknologi Sepuluh Nopember mengembangkan website layanan bisnis digital selam untuk mempromosikan keberadaan UMKM diving.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/abmas-its-bantu-umkm-selam-rekreasional-di-masa-pandemi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Abmas ITS Bantu UMKM Selam Rekreasional di Masa Pandemi - 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