{"id":59367,"date":"2021-06-01T01:01:29","date_gmt":"2021-05-31T18:01:29","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/?p=59367"},"modified":"2021-06-09T20:47:55","modified_gmt":"2021-06-09T13:47:55","slug":"pondasi-langkah-dan-konsep-penting-dalam-membangun-bisnis","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/pondasi-langkah-dan-konsep-penting-dalam-membangun-bisnis\/","title":{"rendered":"Pondasi, Langkah dan Konsep Penting Dalam Membangun Bisnis"},"content":{"rendered":"
\"\"
Topik pembahasan materi yakni Creative Word of Mouth Marketing oleh pemateri, Sarastika Arum<\/figcaption><\/figure>\n

Kampus ITS, ITS News \u2013 <\/b>Mode (<\/span>fashion<\/span><\/i>) merupakan tren gaya hidup yang mengalami pergerakan yang begitu cepat. Bagi para pebisnis di bidang ini, persaingan dengan kompetitor harus diantisipasi dengan baik agar tetap bertahan. Menimbang urgensi tersebut, materi Creative Word of Mouth Marketing menjadi salah satu topik pembahasan pada Logistic and Supply Chain Camp (LSCAMP) 2021, Minggu (30\/5).<\/span><\/p><\/blockquote>\n

Sarastika Arum yang didapuk sebagai pembicara dalam acara ini mengungkapkan bahwa dalam memulai bisnis apapun, khususnya <\/span>fashion<\/span><\/i>, pemahaman tentang pondasi bisnis yang dijalani sangatlah penting. Bagi dirinya sendiri, iman dan ilmu adalah pondasi utama untuk memulai aktivitas bisnisnya. \u201cSemakin besar bisnis yang dijalankan, semakin kuat pula pondasi yang harus dibangun,\u201d ujarnya.<\/span><\/p>\n

\"\"
Founder Royale Premium, Sarastika Arum<\/figcaption><\/figure>\n

Dalam pondasi iman yang disebutnya, beberapa hal seperti yakin, niat dan komitmen yang kuat harus selalu ditanamkan. Baginya, terjun di dunia bisnis tidak lepas dari apa yang telah dikehendaki Tuhan Yang Maha Esa. Terlebih, bisnis Royale Premium miliknya ini bergerak di bidang <\/span>fashion<\/span><\/i> muslimah yakni mukena. \u201cBerbekal iman, bisnis akan mudah dijalani walaupun menghadapi tantangan yang besar,\u201d sambung Arum.<\/span><\/p>\n

\u201cSedangkan ilmu juga penting untuk mengetahui aturan-aturan bisnis hingga proses distribusi. Tujuannya agar bisnis tidak salah jalan,\u201d tegasnya.<\/span><\/p>\n

Setelah kedua pondasi tersebut dikuasai, pebisnis harus memperhatikan setiap langkah bisnisnya. Sebagai permulaan, perencanaan visi dan misi bisnis yang jelas adalah upaya untuk memfokuskan bisnis pada batasan tertentu. \u201cSelama tiga tahun bisnis Royale Premium kami ini, visinya adalah kebermanfaatan bagi orang lain. Kami harap bisnis ini bisa menjadi jembatan ke surga Allah,\u201d ucapnya.<\/span><\/p>\n

\"\"<\/p>\n

Sarastika Arum saat membagikan tiga langkah memulai bisnis yang ia lakukanDalam proses persiapan konsep, tambah Arum, <\/span>brand awareness <\/span><\/i>atau kesadaran pelanggan untuk mengenali sebuah <\/span>brand<\/span><\/i> produk juga harus diupayakan, setidaknya bagi orang terdekat. \u201cMenciptakan perbedaan dengan produk lain sangat penting, karena semua orang bisa membentuk produk, tapi hanya orang cerdas yang mampu menciptakan konsep,\u201d tuturnya.<\/span><\/p>\n

Setelah konsep matang dan bisnis telah dijalankan, wanita yang juga <\/span>owner <\/span><\/i>dari Omah Akung ini menyampaikan bahwa konsistensi adalah langkah yang menjadi tumpuan pengembangan bisnis. Konsistensi ini nantinya yang akan menentukan keberlanjutan bisnis di masa mendatang. \u201cKunci konsistensi terletak pada diri pribadi,\u201d ujarnya.<\/span><\/p>\n

Meskipun konsep produk yang dibuat sudah matang, kompetisi dengan pebisnis lain merupakan tantangan eksternal lainnya. Guna menyiasati hal ini, Arum menitikberatkan pada tiga konsep, yakni <\/span>skill<\/span><\/i>,<\/span> knowledge<\/span><\/i>,<\/span> dan<\/span> attitude.<\/span><\/i> Skill <\/span><\/i>sendiri merupakan keahlian yang bisa didapatkan dengan kemauan belajar (<\/span>knowledge<\/span><\/i>). \u201cSedangkan <\/span>attitude <\/span><\/i>digunakan untuk eksekusi, sehingga harus menyiapkan pola pikir dan perasaan yang positif,\u201d sahutnya.<\/span><\/p>\n

Bisnis Royale Premium yang dikerjakan Arum sendiri telah menjadi rumah bagi 20 distributor resmi, 1600 tim penjualan, dan 100 orang penjahit.\u00a0 Mayoritas anggota tim yang disebut tim syiar ini adalah ibu-ibu dari seluruh Indonesia. Hal ini merupakan wujud dari sistem <\/span>business to business <\/span><\/i>atau transaksi kepada organisasi bisnis lain. \u201cKami bertujuan membuka peluang kerja bagi masyarakat luas,\u201d tuturnya. <\/span>(*)<\/b><\/p>\n

Reporter : Faadhillah Syhab Azzahra<\/b><\/p>\n

Redaktur : Akhmad Rizqi Shafrizal<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Kampus ITS, ITS News \u2013 Mode (fashion) merupakan tren gaya hidup yang mengalami pergerakan yang begitu cepat. Bagi para pebisnis di bidang ini, persaingan dengan kompetitor harus diantisipasi dengan baik agar tetap bertahan. Menimbang urgensi tersebut, materi Creative Word of Mouth Marketing menjadi salah satu topik pembahasan pada Logistic and Supply Chain Camp (LSCAMP) 2021, […]<\/p>\n","protected":false},"author":253,"featured_media":59371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[236,1288],"class_list":["post-59367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama","tag-mad","tag-zah"],"yoast_head":"\nPondasi, Langkah dan Konsep Penting Dalam Membangun Bisnis - ITS News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/pondasi-langkah-dan-konsep-penting-dalam-membangun-bisnis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pondasi, Langkah dan Konsep Penting Dalam Membangun Bisnis - ITS News\" \/>\n<meta property=\"og:description\" content=\"Kampus ITS, ITS News \u2013 Mode (fashion) merupakan tren gaya hidup yang mengalami pergerakan yang begitu cepat. 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