{"id":58388,"date":"2021-04-22T20:17:34","date_gmt":"2021-04-22T13:17:34","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/?p=58388"},"modified":"2021-04-24T14:03:29","modified_gmt":"2021-04-24T07:03:29","slug":"kunjungi-its-bukalapak-bahas-digitalisasi-umkm-indonesia","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/kunjungi-its-bukalapak-bahas-digitalisasi-umkm-indonesia\/","title":{"rendered":"Kunjungi ITS, Bukalapak Bahas Digitalisasi UMKM Indonesia"},"content":{"rendered":"
\"\"
Webinar A Story of Empowering Indonesia Through All Commerce yang digelar secara daring<\/figcaption><\/figure>\n

Kampus ITS, ITS News \u2013 <\/strong>Hadirnya teknologi di Indonesia dapat menolong Usaha Mikro, Kecil, dan Menengah (UMKM) untuk memperluas jangkauan pasar dan meningkatkan taraf hidup pelaku usaha. Sebagai salah satu perusahaan <\/span>e-commerce<\/span><\/i> terbesar di Indonesia, Bukalapak menyapa Institut Teknologi Sepuluh Nopember (ITS) untuk memberikan wawasan tentang pentingnya teknologi bagi UMKM dalam webinar bertajuk <\/span>A Story of Empowering Indonesia Through All Commerce<\/span><\/i>, Minggu (18\/4).<\/span><\/p><\/blockquote>\n

Berdasarkan hasil riset Bukalapak di tahun 2019, 70 persen dari transaksi ekonomi di Indonesia masih terjadi secara luar daring (luring) dan 65 persen di antaranya terjadi di warung. Dengan data ini, Bukalapak ingin memberdayakan warung-warung tersebut sebagai mitra dengan konsep bisnis O2O atau <\/span>Online-to-Offline<\/span><\/i> yang memungkinkan pelanggan untuk memesan barang secara <\/span>online<\/span><\/i> dan mengambil atau retur barang tersebut secara <\/span>offline<\/span><\/i> di toko atau warung mitra terdekat.<\/span><\/p>\n

\"\"
AVP Mitra Engagement and Social Commerce Bukalapak Nagea Delaya saat memaparkan menjelaskan distribusi transaksi online dan offline di Indonesia<\/figcaption><\/figure>\n

AVP Mitra Engagement and Social Commerce<\/span><\/i> Bukalapak, Nagea Delaya menyatakan bahwa dengan konsep O2O ini, semua UMKM bahkan individu seperti ibu rumah tangga dapat memulai bisnis dengan jangkauan pasar yang lebih luas daripada bisnis konvensional. Pelanggan juga dapat memesan secara <\/span>online <\/span><\/i>dan mengecek produk secara langsung di warung atau toko fisik. \u201cPada akhirnya, omset warung meningkat dan ibu rumah tangga dapat penghasilan ekstra,\u201d tuturnya.<\/span><\/p>\n

Bukalapak turut mengambil andil dengan menyediakan platform yang menghubungkan mitra dengan vendor untuk memperluas jangkauan produk mereka.\u00a0 Sehingga tidak hanya kebutuhan pokok rumah tangga saja yang dijual di warung, akan tetapi produk virtual seperti pembayaran listrik, <\/span>top-up<\/span><\/i> uang elektronik, dan lainnya. \u201cBukalapak menyediakan sekitar 37 produk virtual yang dapat dijual lagi oleh mitra,\u201d ujar alumnus Institut Teknologi Bandung ini.<\/span><\/p>\n

Untuk memaksimalkan konsep O2O, perlu digunakannya teknologi seperti aplikasi ponsel yang andal. Dalam mengembangkan aplikasi ponsel, Muhammad Rizky Habibi sebagai <\/span>software architect<\/span><\/i> di Bukalapak menyatakan bahwa ada istilah metrik vital aplikasi untuk menjelaskan beberapa hal yang harus diperhatikan untuk memaksimalkan kepuasan dan menarik minat pengguna untuk berbelanja lewat aplikasi.<\/span><\/p>\n

\"\"
Software Architect Bukalapak Muhammad Rizky Habibi saat menjelaskan metrik vital aplikasi<\/figcaption><\/figure>\n

Metrik vital aplikasi terdiri atas <\/span>application not responding <\/span><\/i>(ANR) <\/span>rate<\/span><\/i>, <\/span>rendering frame<\/span><\/i>, <\/span>crash rate<\/span><\/i>, dan ukuran aplikasi. ANR merupakan frekuensi aplikasi yang tidak dapat dioperasikan oleh pengguna, <\/span>startup time<\/span><\/i>, atau lamanya waktu yang dibutuhkan sebuah aplikasi untuk dijalankan. <\/span>Rendering frame<\/span><\/i> adalah kejadian saat tampilan aplikasi tidak menunjukkan aktivitas apa pun (<\/span>heng<\/span><\/i>).\u00a0<\/span><\/p>\n

Adapun <\/span>crash rate<\/span><\/i> merupakan sesuatu\u00a0 yang menunjukkan bahwa aplikasi selalu tertutup secara otomatis ketika dijalankan, dan yang terakhir ukuran aplikasi yakni besar kecil nya aplikasi. \u201cKalau semua aspek itu punya <\/span>rate<\/span><\/i> yang tinggi, pengguna akan malas mengoperasikan aplikasi,\u201d tukasnya.<\/span><\/p>\n

Proses pengembangan aplikasi juga memerlukan adanya masukan dari pengguna sehingga pengembang aplikasi dapat mengetahui letak masalah dan memitigasinya dengan cepat. \u201cMaka dari itu, penting bagi pengembang untuk sering membaca ulasan pengguna baik di platform toko aplikasi seperti Google Play Store, atau media sosial,\u201d pungkasnya.<\/span> (*)<\/strong><\/p>\n

Reporter: Dian Nizzah Fortuna
\n<\/strong><\/p>\n

Redaktur : Muhammad Ainul Yaqin<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Kampus ITS, ITS News \u2013 Hadirnya teknologi di Indonesia dapat menolong Usaha Mikro, Kecil, dan Menengah (UMKM) untuk memperluas jangkauan pasar dan meningkatkan taraf hidup pelaku usaha. Sebagai salah satu perusahaan e-commerce terbesar di Indonesia, Bukalapak menyapa Institut Teknologi Sepuluh Nopember (ITS) untuk memberikan wawasan tentang pentingnya teknologi bagi UMKM dalam webinar bertajuk A Story […]<\/p>\n","protected":false},"author":253,"featured_media":58389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[246,1296],"class_list":["post-58388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama","tag-qin","tag-una"],"yoast_head":"\nKunjungi ITS, Bukalapak Bahas Digitalisasi UMKM Indonesia - ITS News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/kunjungi-its-bukalapak-bahas-digitalisasi-umkm-indonesia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kunjungi ITS, Bukalapak Bahas Digitalisasi UMKM Indonesia - ITS News\" \/>\n<meta property=\"og:description\" content=\"Kampus ITS, ITS News \u2013 Hadirnya teknologi di Indonesia dapat menolong Usaha Mikro, Kecil, dan Menengah (UMKM) untuk memperluas jangkauan pasar dan meningkatkan taraf hidup pelaku usaha. 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