{"id":58044,"date":"2021-04-12T17:00:06","date_gmt":"2021-04-12T10:00:06","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/?p=58044"},"modified":"2021-04-12T17:01:03","modified_gmt":"2021-04-12T10:01:03","slug":"gali-wawasan-desain-kreatif-melalui-kuliah-tamu-dikst-its","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/gali-wawasan-desain-kreatif-melalui-kuliah-tamu-dikst-its\/","title":{"rendered":"Gali Wawasan Desain Kreatif melalui Kuliah Tamu DIKST ITS"},"content":{"rendered":"
\"\"
Co-founder<\/em> Cravar, Yoki Panji Baskara ketika menjelaskan materi mengenai proses desain dalam kuliah tamu bertajuk Creative Design and Implementation<\/em>, Sabtu (10\/4).<\/figcaption><\/figure>\n

Kampus ITS, ITS News \u2013<\/strong> Wirausaha merupakan keterampilan yang dimiliki seseorang untuk mengatur keberlanjutan bisnisnya. Tidak jarang, seorang wirausahawan mengalami kegagalan ketika mulai merintis usahanya. Salah satu diantara penyebab kegagalan tersebut adalah desain produk yang kurang menarik. Melalui kuliah tamu bertajuk Creative Design and Implementation<\/em>, Direktorat Inovasi dan Kawasan Sains Teknologi (DIKST) Institut Teknologi Sepuluh Nopember (ITS) ajak mahasiswa perluas wawasan bisnis mengenai desain produk kreatif\u00a0 yang berdaya saing, Sabtu (10\/4).<\/p><\/blockquote>\n

Co-founder<\/em> Cravar, Yoki Panji Baskara yang didapuk sebagai pembicara, memaparkan bahwa dalam proses penciptaan desain kreatif, terdapat beberapa langkah bijak yang harus diperhatikan. Pertama-tama, penentuan jenis produk yang akan ditawarkan harus spesifik, serta memiliki target pasar yang jelas. Dalam menentukan ide bisnis ini, Yoki, sapaan akrabnya, menyarankan agar tidak sekadar mengikuti tren yang terjadi di masyarakat. \u201cBanyak pebisnis yang justru terjebak disini, yang akhirnya membuat produknya tidak punya identitas yang khas,\u201d jelasnya.<\/p>\n

Setelah itu, pria asal Jakarta ini mengulas, tahap selanjutnya adalah pengumpulan referensi dan pembuatan sketsa kasar identitas produk. Apabila referensi dan sketsa dirasa lengkap, dapat beralih ke pemilihan material dan konstruksi yang selaras dengan identitas produk yang ditentukan di awal. “Misalnya, diciptakan produk tas kulit dengan material yang lembut, sehingga menjadi ciri khas dari produk tersebut,” ujarnya.<\/p>\n

\"\"
Co-founder<\/em> Cravar, Yoki Panji Baskara ketika menampilkan video produk tas kulit Cravar yang dikenakan pelanggannya.<\/figcaption><\/figure>\n

Apabila semua proses tersebut telah matang, dapat dilakukan\u00a0launching product <\/em>yang diikuti kolaborasi dan evolusi bisnis. Yoki bercerita, dalam menjalankan bisnisnya ini ia selalu menjalin kolaborasi dan evaluasi dengan para pelanggannya. Menurutnya, dengan interaksi ini, produk yang dihasilkan akan semakin sesuai dengan kebutuhan pasar yang terus berkembang. “Dari masukan-masukan pelanggan, produk kami akan mengalami beberapa perubahan kecil yang bersifat positif. Disinilah letak evolusinya,” imbuhnya.<\/p>\n

Dalam prosesnya, penyaringan masukan tersebut harus tetap berpedoman pada prinsip desain perusahaan sebelumnya. Pria lulusan program studi (prodi) Hubungan Internasional ini mencontohkan, identitas produk di awal harus tetap dipertahankan meski mengalami evolusi. Seperti yang dilakukan perusahaan Cravar, yang menitikberatkan ciri khasnya melalui desain yang orisinal. \u201cTanpa ada logo, kami ingin desain ini yang mem-branding <\/em>produknya,\u201d ungkap Yoki.<\/p>\n

Yoki menambahkan, contoh prinsip desain lain yang sangat penting untuk dipertahankan adalah aspek ketahanan produk. Aspek ini merupakan bagian yang sulit dikenali calon pembeli. Sebab semua barang baru akan tampak baik-baik saja karena belum pernah digunakan. “Oleh karena itu, disarankan untuk menawarkan garansi atau pelayanan ekstra apabila suatu saat produk itu bermasalah. Tujuannya untuk meyakinkan calon pembeli,” tuturnya.<\/p>\n

Selanjutnya, prinsip desain yang perlu dipegang yakni fungsional dan kepraktisan barang. Meskipun aspek visual sangat menonjol, Yogi berpendapat, kemampuan fungsional produk juga dapat berdampak besar terhadap penilaian produk. Penting juga memastikan kenyamanan pelanggan saat memakai produk tersebut. \u201cTerakhir, pastikan tidak ada elemen yang tidak diperlukan dalam produk. Semakin banyak eleman tersebut, semakin besar juga kemungkinan terjadinya kerusakan,\u201d tekan Yoki di akhir. (*)<\/strong><\/p>\n

Reporter : Zanubiya Arifah Khofsoh<\/strong><\/p>\n

Redaktur : Akhmad Rizqi Shafrizal<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Kampus ITS, ITS News \u2013 Wirausaha merupakan keterampilan yang dimiliki seseorang untuk mengatur keberlanjutan bisnisnya. Tidak jarang, seorang wirausahawan mengalami kegagalan ketika mulai merintis usahanya. Salah satu diantara penyebab kegagalan tersebut adalah desain produk yang kurang menarik. Melalui kuliah tamu bertajuk Creative Design and Implementation, Direktorat Inovasi dan Kawasan Sains Teknologi (DIKST) Institut Teknologi Sepuluh […]<\/p>\n","protected":false},"author":253,"featured_media":58045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[1276,236],"class_list":["post-58044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama","tag-bya","tag-mad"],"yoast_head":"\nGali Wawasan Desain Kreatif melalui Kuliah Tamu DIKST ITS - ITS News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/gali-wawasan-desain-kreatif-melalui-kuliah-tamu-dikst-its\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gali Wawasan Desain Kreatif melalui Kuliah Tamu DIKST ITS - ITS News\" \/>\n<meta property=\"og:description\" content=\"Kampus ITS, ITS News \u2013 Wirausaha merupakan keterampilan yang dimiliki seseorang untuk mengatur keberlanjutan bisnisnya. 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