{"id":56728,"date":"2021-03-15T17:55:51","date_gmt":"2021-03-15T10:55:51","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/?p=56728"},"modified":"2021-03-15T17:55:51","modified_gmt":"2021-03-15T10:55:51","slug":"maksimalkan-media-sosial-untuk-mengawali-bisnis","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/maksimalkan-media-sosial-untuk-mengawali-bisnis\/","title":{"rendered":"Maksimalkan Media Sosial untuk Mengawali Bisnis"},"content":{"rendered":"<figure id=\"attachment_56732\" aria-describedby=\"caption-attachment-56732\" style=\"width: 1337px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-56732\" src=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/03\/Screenshot-33.png\" alt=\"\" width=\"1337\" height=\"430\" srcset=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/03\/Screenshot-33.png 1337w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/03\/Screenshot-33-300x96.png 300w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/03\/Screenshot-33-768x247.png 768w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/03\/Screenshot-33-1024x329.png 1024w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/03\/Screenshot-33-355x114.png 355w\" sizes=\"(max-width: 1337px) 100vw, 1337px\" \/><figcaption id=\"caption-attachment-56732\" class=\"wp-caption-text\">Marsya didampingi moderator saat membuka webinar<\/figcaption><\/figure>\n<p style=\"padding-left: 40px\"><strong>Kampus ITS, ITS News \u2013 <\/strong>Memulai bisnis memang tidak semudah membalikkan telapak tangan, hal inilah yang menjadikan banyak orang takut untuk memulai bisnisnya sendiri. Melalui <em>webinar<\/em> bertajuk <em>Petroleum Integrated Days (Petrolida) Talks 2021,<\/em> Society of Petroleum Engineers (SPE) Institut Teknologi Sepuluh Nopember (ITS) membahas beberapa tips untuk memulai bisnis lewat media sosial pada Minggu (14\/3).<\/p>\n<p>Marsya Gusman selaku pembicara, menyampaikan bahwa siapa saja dapat memulai bisnis. Bisnis bisa dimulai dari usaha kecil dan tidak harus bermodal besar. \u201cMedia sosial dapat menjadi pilihan utama sebagai plaftrom untuk memulai bisnis dengan resiko yang lebih kecil,\u201d terangnya.<\/p>\n<figure id=\"attachment_56729\" aria-describedby=\"caption-attachment-56729\" style=\"width: 1092px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-56729\" src=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/03\/Screenshot-19.png\" alt=\"\" width=\"1092\" height=\"682\" srcset=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/03\/Screenshot-19.png 1092w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/03\/Screenshot-19-300x187.png 300w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/03\/Screenshot-19-768x480.png 768w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/03\/Screenshot-19-1024x640.png 1024w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/03\/Screenshot-19-355x222.png 355w\" sizes=\"(max-width: 1092px) 100vw, 1092px\" \/><figcaption id=\"caption-attachment-56729\" class=\"wp-caption-text\">Marsya saat menjelaskan mengenai media sosial yang tepat untuk memasarkan produk sesuai target pasar<\/figcaption><\/figure>\n<p>Konsultan Hubungan Masyarakat di Kementerian Komunikasi dan Informatika (Kominfo) Republik Indonesia itu menegaskan, hal mendasar yang perlu dilakukan ialah menyusun strategi pemasaran dan menentukan target pasar terlebih dahulu.<\/p>\n<p>Mengenai strategi pemasaran, pemilik usaha perlu mempromosikan produknya dengan konten yang menarik dan beragam, namun tujuannya tetap harus tersampaikan dengan baik. Promosi dapat dilakukan dengan memaksimalkan fitur media sosial seperti <em>hashtag<\/em> pada instagram, memakai jasa <em>influencer<\/em>, kolaborasi <em>brand, <\/em>ataupun iklan online berbayar. \u201cMemilih media promosi harus sesuai dengan identitas produk, misalnya produk khusus pria maka pakailah jasa <em>influencer <\/em>pria juga,\u201d lanjutnya.<\/p>\n<p>Adapun strategi lain yang mencakup rancangan produk, gaya bahasa, konsep kampanye, dan pemilihan jenis <em>platform<\/em> media sosial harus disesuaikan dengan kebutuhan target pasar dan <em>trend <\/em>saat ini. \u201cMisalnya, untuk remaja, kita dapat memanfaatkan <em>Instagram <\/em>atau<em> TikTok<\/em>, sedangkan untuk usia produktif diatas 30 tahun bisa menggunakan <em>Facebook<\/em>,\u201d imbuh kontestan Miss Asia International 2018 ini.<\/p>\n<p>Tak hanya pemilihan jenis <em>platform <\/em>media sosial, ia juga menegaskan pentingnya melakukan riset pasar. Penjual akan lebih mengenal konsumen di lapangan seperti apa, mulai dari umur, <em>gender<\/em>, lokasi konsumen, rata-rata pendapatan, dan lainnya. Sebab, hal tersebut akan berpengaruh untuk menentukan strategi harga jual produk dan berpeluang meningkatkan angka penjualan.<\/p>\n<p>Lebih lanjut, penjual dinilai juga perlu terlibat dan berinteraksi langsung dengan konsumen. Penjual dapat menjaring komentar maupun keluhan dari konsumen untuk memperbaiki kekurangan produk atau menjadi strategi pengembangan produk selanjutnya. \u201cTindakan seperti ini mampu membangun ikatan yang baik dan meningkatkan kepercayaan pelanggan,\u201d jelasnya.<\/p>\n<figure id=\"attachment_56731\" aria-describedby=\"caption-attachment-56731\" style=\"width: 1358px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-56731\" src=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/03\/Screenshot-24.png\" alt=\"\" width=\"1358\" height=\"601\" srcset=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/03\/Screenshot-24.png 1358w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/03\/Screenshot-24-300x133.png 300w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/03\/Screenshot-24-768x340.png 768w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/03\/Screenshot-24-1024x453.png 1024w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2021\/03\/Screenshot-24-355x157.png 355w\" sizes=\"(max-width: 1358px) 100vw, 1358px\" \/><figcaption id=\"caption-attachment-56731\" class=\"wp-caption-text\">Kalimat motivasi yang dihaturkan Marsya saat menutup webinar<\/figcaption><\/figure>\n<p>Mengakhiri materinya, pendiri Womenpedia ini berpesan untuk mengambil semua kesempatan yang ada dan jangan takut gagal. Kegagalan akan menjadi pengalaman yang membuat bisnis lebih kuat dan siap menghadapi tantangan. \u201cKreatif dan berani tampil beda itu penting untuk menonjolkan nilai jual produk. Selebihnya lakukan yang terbaik dan terus berdoa,<em>\u201d<\/em> pungkasnya. <strong>(*)<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Reporter : ion16<\/strong><\/p>\n<p><strong>Redaktur : Wening Vio Rizqi Ramadhani<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kampus ITS, ITS News \u2013 Memulai bisnis memang tidak semudah membalikkan telapak tangan, hal inilah yang menjadikan banyak orang takut untuk memulai bisnisnya sendiri. Melalui webinar bertajuk Petroleum Integrated Days (Petrolida) Talks 2021, Society of Petroleum Engineers (SPE) Institut Teknologi Sepuluh Nopember (ITS) membahas beberapa tips untuk memulai bisnis lewat media sosial pada Minggu (14\/3). [&hellip;]<\/p>\n","protected":false},"author":253,"featured_media":56732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[1228,226],"class_list":["post-56728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama","tag-ion16","tag-vi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maksimalkan Media Sosial untuk Mengawali Bisnis - ITS News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/maksimalkan-media-sosial-untuk-mengawali-bisnis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maksimalkan Media Sosial untuk Mengawali Bisnis - ITS News\" \/>\n<meta property=\"og:description\" content=\"Kampus ITS, ITS News \u2013 Memulai bisnis memang tidak semudah membalikkan telapak tangan, hal inilah yang menjadikan banyak orang takut untuk memulai bisnisnya sendiri. Melalui webinar bertajuk Petroleum Integrated Days (Petrolida) Talks 2021, Society of Petroleum Engineers (SPE) Institut Teknologi Sepuluh Nopember (ITS) membahas beberapa tips untuk memulai bisnis lewat media sosial pada Minggu (14\/3). 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Melalui webinar bertajuk Petroleum Integrated Days (Petrolida) Talks 2021, Society of Petroleum Engineers (SPE) Institut Teknologi Sepuluh Nopember (ITS) membahas beberapa tips untuk memulai bisnis lewat media sosial pada Minggu (14\/3). 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