{"id":54523,"date":"2021-01-09T12:50:00","date_gmt":"2021-01-09T05:50:00","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/?p=54523"},"modified":"2021-01-09T12:50:38","modified_gmt":"2021-01-09T05:50:38","slug":"kiat-memikat-investor-bagi-startup","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/kiat-memikat-investor-bagi-startup\/","title":{"rendered":"Kiat Memikat Investor Bagi Startup"},"content":{"rendered":"

\"\"<\/p>\n

Ilustrasi Startup. Sumber: moneycontrol.com<\/p>\n

Kampus ITS, ITS News \u2013<\/b> Meraih pendanaan yang besar merupakan mimpi indah bagi pelaku bisnis baru atau yang dikenal dengan nama <\/span>startup. <\/span><\/i>Akan tetapi dalam praktiknya, memikat investor tidaklah semudah menghabiskan modal usaha. Berdasarkan pengalaman <\/span>Chief Executive Officer<\/span><\/i> (CEO) IPOS, Mochamad Tibiyani, diperlukan beberapa kiat yang harus dilakukan supaya berhasil mendapatkan kucuran dana dari investor.\u00a0<\/span><\/p><\/blockquote>\n

Pria yang akrab disapa Cak Tibi ini, mengawali pemaparannya dengan menekankan pentingnya alasan pendirian suatu <\/span>startup<\/span><\/i> bagi investor. Menurutnya, jika alasan membangun sebuah <\/span>startup<\/span><\/i> hanya karena membutuhkan uang, investor tidak akan tertarik. \u201cOleh karena itu, buatlah kemanfaatan untuk sekitar,\u201d ungkapnya.\u00a0<\/span><\/p>\n

Selain itu, Cak Tibi mengungkapkan bahwa saat suatu bisnis sudah berjalan, proses mencari investor akan lebih mudah. Oleh sebab itu, ia menyarankan perlunya mencari partner strategis yang memiliki produk yang beririsan dengan milik kita. \u201cJadi nanti capaiannya adalah jaringan yang lebih luas,\u201d tambahnya dalam webinar yang digelar Direktorat Inovasi dan Kawasan Sains Teknologi (DIKST) Institut Teknologi Sepuluh Nopember (ITS) ini.\u00a0<\/span><\/p>\n

Bagi pemula, Cat Tibi menyarankan untuk mencari investor dengan diawali pengajuan proposal. Kemudian, dilanjutkan dengan presentasi yang menarik, menjelaskan risiko usaha, serta membuat strategi usaha. Selain itu, startup juga perlu membuat laporan keuangan, daftar calon investor, dan sebagainya. \u201cHal tersebut lantaran kepercayaan perusahaanlah yang dapat menjadi kunci ketertarikan berinvestasi,\u201d tambahnya.<\/span><\/p>\n

Namun sebelum itu, perlu diketahui oleh para pelaku <\/span>startup <\/span><\/i>bagaimana cara berjumpa dengan investor. Cak Tibi menekankan pentingnya pergaulan dalam menemukan investor tersebut. Menurutnya, lima orang terdekatlah yang akan mempengaruhi kehidupan para pelaku <\/span>startup<\/span><\/i>. \u201cSaya dulu aliran nongkrong, ngopi, tapi di negara sebelah (Singapura, red) yang enaknya suku bunga rendah untuk menabung,\u201d ujar pria berkacamata tersebut.<\/span><\/p>\n

Jika sudah bertemu dengan investor yang dinilai sesuai, Cat Tibi pun mengingatkan kemampuan bernegosiasi adalah salah satu hal yang harus dimiliki. Dalam hal ini, persiapkan segala hal yang berkenaan dengan apa yang akan ditawarkan kepada para investor. \u201cSetiap jenis investor umpannya berbeda, pendekatannya berbeda, yang tetap adalah <\/span>value proportion<\/span><\/i>-nya,\u201d tuturnya.<\/span><\/p>\n

Bila ditinjau dari sudut pandang investor, Direktur Utama PT Wirani Sons, Made Suryadana, menganggap jika berinvestasi pada startup adalah sebuah tantangan. Pasalnya, selain memiliki risiko tinggi, juga dibarengi dengan pengembalian yang tinggi pula. Maka dari itu, investor lebih suka mengenal terlebih dahulu profil pendiri startup secara personal. \u201cKalau tertarik dan sudah bergaul, akan membuat investor lebih percaya,\u201d ungkapnya.<\/span><\/p>\n

Namun sejauh ini, Made menyayangkan karena ada banyak pelaku <\/span>startup <\/span><\/i>yang justru gagal setelah memperoleh investasi. Menurutnya, mereka mudah teralihkan dengan hal baru, sehingga dana yang yang sudah diberikan tidak dimanfaatkan dengan baik. \u201cSaya harap, bagi siapapun yang ingin mendirikan <\/span>startup <\/span><\/i>untuk lebih bersungguh-sungguh dalam membangun bisnisnya,\u201d tekan alumnus Teknik Elektro ITS ini. (sof\/hen)<\/span><\/p>\n

\"\"
Antusiasme peserta webinar dengan narasumber Chief Excecutive Officer (CEO) IPOS, Mocgamad Tibiyani dan Direktur Utama PT Wirani Sons, Made Suryadana<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Ilustrasi Startup. Sumber: moneycontrol.com Kampus ITS, ITS News \u2013 Meraih pendanaan yang besar merupakan mimpi indah bagi pelaku bisnis baru atau yang dikenal dengan nama startup. Akan tetapi dalam praktiknya, memikat investor tidaklah semudah menghabiskan modal usaha. Berdasarkan pengalaman Chief Executive Officer (CEO) IPOS, Mochamad Tibiyani, diperlukan beberapa kiat yang harus dilakukan supaya berhasil mendapatkan […]<\/p>\n","protected":false},"author":222,"featured_media":54588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[214,230],"class_list":["post-54523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama","tag-hen","tag-sof"],"yoast_head":"\nKiat Memikat Investor Bagi Startup - ITS News<\/title>\n<meta name=\"description\" content=\"Kampus ITS, ITS News - Raih pendanaan yang besar merupakan mimpi indah bagi pelaku bisnis baru (startup) dalam mengembangkan usahanya.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/kiat-memikat-investor-bagi-startup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kiat Memikat Investor Bagi Startup - 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