{"id":54300,"date":"2020-12-23T22:44:49","date_gmt":"2020-12-23T15:44:49","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/?p=54300"},"modified":"2022-06-15T09:22:48","modified_gmt":"2022-06-15T02:22:48","slug":"dosen-its-kenalkan-model-bisnis-guna-pengembangan-marine-tourism","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/dosen-its-kenalkan-model-bisnis-guna-pengembangan-marine-tourism\/","title":{"rendered":"Dosen ITS Kenalkan Model Bisnis Guna Pengembangan Marine Tourism"},"content":{"rendered":"<figure id=\"attachment_54306\" aria-describedby=\"caption-attachment-54306\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-54306 size-large\" src=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2020\/12\/WhatsApp-Image-2020-12-23-at-18.45.16-1024x576.jpeg\" alt=\"Potret Pelatihan Marine Tourism Branding yang diselenggarakan secara virtual oleh tim Abmas ITS\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2020\/12\/WhatsApp-Image-2020-12-23-at-18.45.16-1024x576.jpeg 1024w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2020\/12\/WhatsApp-Image-2020-12-23-at-18.45.16-300x169.jpeg 300w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2020\/12\/WhatsApp-Image-2020-12-23-at-18.45.16-768x432.jpeg 768w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2020\/12\/WhatsApp-Image-2020-12-23-at-18.45.16-355x200.jpeg 355w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2020\/12\/WhatsApp-Image-2020-12-23-at-18.45.16.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-54306\" class=\"wp-caption-text\">Potret Pelatihan Marine Tourism Branding yang diselenggarakan secara virtual oleh tim Abmas ITS<\/figcaption><\/figure>\n<blockquote><p><strong>Kampus ITS, ITS News &#8211; <\/strong>Adanya potensi alam di daerah Wisata Pasir Putih (WPP) Desa Dalegan, Kabupaten Gresik, tentu diperlukan strategi pemasaran yang optimal supaya mencapai hasil yang maksimal. Untuk itu, salah satu tim Pengabdian kepada Masyarakat (Abmas) Institut Teknologi Sepuluh Nopember (ITS) yang melibatkan dosen dan mahasiswa berupaya mengenalkan model bisnis guna mengembangkan <em>marine tourism <\/em>di daerah tersebut.<\/p><\/blockquote>\n<p>Tim yang diketuai oleh Deti Rahmawati SIP MT ini mengusung pelatihan <em>Marine Tourism Branding Berbasiskan Kearifan Lokal untuk Pariwisata yang Inklusif <\/em>di sana. Deti mengungkapkan, secara umum permasalahan pengembangan pariwisata kelautan merupakan fokus nomor dua di Indonesia. Padahal, pengembangan garis pantai akan menjadi salah satu cara agar pembangunan dan pemanfaatannya sesuai dengan geo-oseanografis di Indonesia.<\/p>\n<p>\u201cSelain itu, secara khusus kami melihat adanya kesulitan masyarakat lokal Desa Dalegan dalam memasarkan potensi wisata alam dan perdagangannya agar menjadi lebih luas,\u201d sambungnya. Padahal, WPP berjarak tidak jauh dari Kota Surabaya yang merupakan ibu kota Provinsi Jawa Timur dan tergolong sebagai pantai yang masih \u2018suci\u2019, bersih, dan memiliki sajian oleh-oleh bervariasi.<\/p>\n<p>Pengunjung yang berdatangan ke sana masih tergolong sepi, bahkan relatif menurun menurut data dari dinas terkait Kabupaten Gresik, beberapa tahun lalu. Hal itu kemudian didukung asumsi dari penelitian tim pimpinan Deti, bahwa strategi marketing potensi Desa Dalegan, mulai dari <em>branding<\/em> hingga <em>packaging <\/em>produk unggulan di sana masih perlu pembenahan.<\/p>\n<figure id=\"attachment_54304\" aria-describedby=\"caption-attachment-54304\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-54304 size-large\" src=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2020\/12\/WhatsApp-Image-2020-12-23-at-18.44.07-1024x576.jpeg\" alt=\"Deti Rahmawati SIP MT, dosen Studi Pembangunan ITS, saat melakukan pelatihan Marine Tourism Branding secara virtual untuk masyarakat Desa Dalegan, Kabupaten Gresik\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2020\/12\/WhatsApp-Image-2020-12-23-at-18.44.07-1024x576.jpeg 1024w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2020\/12\/WhatsApp-Image-2020-12-23-at-18.44.07-300x169.jpeg 300w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2020\/12\/WhatsApp-Image-2020-12-23-at-18.44.07-768x432.jpeg 768w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2020\/12\/WhatsApp-Image-2020-12-23-at-18.44.07-355x200.jpeg 355w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2020\/12\/WhatsApp-Image-2020-12-23-at-18.44.07.jpeg 1250w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-54304\" class=\"wp-caption-text\">Deti Rahmawati SIP MT, dosen Studi Pembangunan ITS, saat melakukan pelatihan Marine Tourism Branding secara virtual untuk masyarakat Desa Dalegan, Kabupaten Gresik<\/figcaption><\/figure>\n<p>Dosen Fakultas Desain Kreatif dan Bisnis Digital (FDKBD) ini menyatakan supaya diadakan kegiatan <em>advertising<\/em> agar dapat mencitrakan destinasi hingga bersinar dan dapat dikenal lebih luas lagi oleh pasar. Model bisnis penciptaan <em>branding <\/em>dibuatnya bersama tim, dengan menggunakan metode pendekatan <em>Destination, Origin, and Time <\/em>(DOT);<em> Branding, Advertising, and Selling <\/em>(BAS); dan<em> Paid-media, Own-media, and Social-media <\/em>(POS).<\/p>\n<p>\u201cKetiganya harus dikorelasikan agar mampu menunjukkan permasalahan yang komprehensif dan menyeluruh, sehingga tercipta model bisnis yang inklusif,\u201d simpul dosen kelahiran Bogor ini. Didukung juga dengan potensi khusus dan potensi sumber daya manusia di sana, pelatihan yang digelar virtual terkait <em>Marine Tourism<\/em> ini berhasil menggerakkan sedikitnya 50 orang dari berbagai lini.<\/p>\n<p>Mulai dari pendekatan strategi pemasaran DOT, semua peserta diberi asupan pengetahuan bahwa destinasi yang ingin dikembangkan, asal wisatawan, dan pola waktu kunjungan perlu menjadi bahan pertimbangan dalam pemetaan pengembangan potensi desa. Selanjutnya, BAS mengajarkan bahwa branding sangat erat kaitannya dengan selera atau <em>awareness<\/em> objek yang dituju. \u201cJuga perlu didorong keinginan beriklan dan melakukan aksi penjualan,\u201d tandasnya.<\/p>\n<figure id=\"attachment_54305\" aria-describedby=\"caption-attachment-54305\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-54305 size-large\" src=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2020\/12\/WhatsApp-Image-2020-12-23-at-18.44.30-1024x768.jpeg\" alt=\"Masyarakat di kawasan Wisata Pasir Putih (WPP) Desa Dalegan antusias menyimak pemaparan secara virtual tim Abmas ITS pada pelatihan Marine Tourism Branding\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2020\/12\/WhatsApp-Image-2020-12-23-at-18.44.30-1024x768.jpeg 1024w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2020\/12\/WhatsApp-Image-2020-12-23-at-18.44.30-300x225.jpeg 300w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2020\/12\/WhatsApp-Image-2020-12-23-at-18.44.30-768x576.jpeg 768w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2020\/12\/WhatsApp-Image-2020-12-23-at-18.44.30-355x266.jpeg 355w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2020\/12\/WhatsApp-Image-2020-12-23-at-18.44.30.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-54305\" class=\"wp-caption-text\">Masyarakat di kawasan Wisata Pasir Putih (WPP) Desa Dalegan antusias menyimak pemaparan secara virtual tim Abmas ITS pada pelatihan Marine Tourism Branding<\/figcaption><\/figure>\n<p>Yang terakhir, menurut Deti, wawasan terkait penempatan media POS juga akan menguatkan model bisnis yang dibangun di daerah WPP. \u201cPemanfaatan media elektronik, media sendiri, hingga media sosial, semuanya harus dioptimalkan keberjalanannya,\u201d sebutnya menjelaskan metode pendekatan POS.<\/p>\n<p>Meski terhalang pandemi, sinergi antara pemerintah desa, karang taruna, pedagang, dan kelompok ibu-ibu PKK yang terlihat kuat dan begitu antusias membuat Deti yakin, setidaknya sejak dimulainya pengabdian ini, keuntungan dari segi ekonomi desa jika dipresentasikan mencapai 5 sampai 10 persen. \u201cMemang belum signifikan, maka kami harap supaya terus berlanjut dan dapat dikembangkan secara bertahap kemudian,\u201d tuturnya.<\/p>\n<p>Karena program ini dapat menjadi salah satu solusi dari masalah yang dihadapi masyarakat Desa Dalegan selama ini, mereka juga mengharap kembali dapat terus dibantu bahkan hingga eksekusi di lapangan. Sejalan dengan harapan masyarakat, Deti pun berharap program yang digagasnya bersama dengan lima dosen lainnya dapat membantu pengembangan wawasan pengetahuan dan keterampilan masyarakat setempat.<\/p>\n<p>Sembari berterimakasih kepada jajaran pemerintah desa dan para pengelola pantai, ia berharap agar pandemic lekas berakhir dan kondisi pariwisata di daerah WPP Desa Dalegan dapat kembali pulih. \u201cSehingga di tahun depan, kondisi pariwisata di sana dapat bangkit dan citra diri WPP Desa Dalegan menjadi lebih harum, ditambah dengan bermunculannya merek baru ikan asap yang menjadi khasnya,\u201d pungkasnya penuh harap. <strong>(qaf\/HUMAS ITS)<\/strong><\/p>\n<figure id=\"attachment_54307\" aria-describedby=\"caption-attachment-54307\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-54307 size-large\" src=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2020\/12\/WhatsApp-Image-2020-12-23-at-18.45.45-1024x364.jpeg\" alt=\"Gambaran umum strategi pemasaran Marine Tourism Branding yang dijelaskan Tim Abmas ITS kepada masyarakat Desa Dalegan saat pelatihan\" width=\"1024\" height=\"364\" srcset=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2020\/12\/WhatsApp-Image-2020-12-23-at-18.45.45-1024x364.jpeg 1024w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2020\/12\/WhatsApp-Image-2020-12-23-at-18.45.45-300x107.jpeg 300w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2020\/12\/WhatsApp-Image-2020-12-23-at-18.45.45-768x273.jpeg 768w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2020\/12\/WhatsApp-Image-2020-12-23-at-18.45.45-355x126.jpeg 355w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2020\/12\/WhatsApp-Image-2020-12-23-at-18.45.45.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-54307\" class=\"wp-caption-text\">Gambaran umum strategi pemasaran Marine Tourism Branding yang dijelaskan Tim Abmas ITS kepada masyarakat Desa Dalegan saat pelatihan<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Kampus ITS, ITS News &#8211; Adanya potensi alam di daerah Wisata Pasir Putih (WPP) Desa Dalegan, Kabupaten Gresik, tentu diperlukan strategi pemasaran yang optimal supaya mencapai hasil yang maksimal. Untuk itu, salah satu tim Pengabdian kepada Masyarakat (Abmas) Institut Teknologi Sepuluh Nopember (ITS) yang melibatkan dosen dan mahasiswa berupaya mengenalkan model bisnis guna mengembangkan marine [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":54306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,26,60],"tags":[220,499],"class_list":["post-54300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama","category-kampus-kita","category-kkn-abmas","tag-humas","tag-qaf"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dosen ITS Kenalkan Model Bisnis Guna Pengembangan Marine Tourism - ITS News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/dosen-its-kenalkan-model-bisnis-guna-pengembangan-marine-tourism\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dosen ITS Kenalkan Model Bisnis Guna Pengembangan Marine Tourism - ITS News\" \/>\n<meta property=\"og:description\" content=\"Kampus ITS, ITS News &#8211; Adanya potensi alam di daerah Wisata Pasir Putih (WPP) Desa Dalegan, Kabupaten Gresik, tentu diperlukan strategi pemasaran yang optimal supaya mencapai hasil yang maksimal. Untuk itu, salah satu tim Pengabdian kepada Masyarakat (Abmas) Institut Teknologi Sepuluh Nopember (ITS) yang melibatkan dosen dan mahasiswa berupaya mengenalkan model bisnis guna mengembangkan marine [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.its.ac.id\/news\/dosen-its-kenalkan-model-bisnis-guna-pengembangan-marine-tourism\/\" \/>\n<meta property=\"og:site_name\" content=\"ITS News\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-23T15:44:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-15T02:22:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2020\/12\/WhatsApp-Image-2020-12-23-at-18.45.16.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"itsmis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"itsmis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.its.ac.id\/news\/dosen-its-kenalkan-model-bisnis-guna-pengembangan-marine-tourism\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.its.ac.id\/news\/dosen-its-kenalkan-model-bisnis-guna-pengembangan-marine-tourism\/\"},\"author\":{\"name\":\"itsmis\",\"@id\":\"https:\/\/www.its.ac.id\/news\/#\/schema\/person\/f963f1330a6bb10ee3d4ef8ad13b923e\"},\"headline\":\"Dosen ITS Kenalkan Model Bisnis Guna Pengembangan Marine Tourism\",\"datePublished\":\"2020-12-23T15:44:49+00:00\",\"dateModified\":\"2022-06-15T02:22:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.its.ac.id\/news\/dosen-its-kenalkan-model-bisnis-guna-pengembangan-marine-tourism\/\"},\"wordCount\":692,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.its.ac.id\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.its.ac.id\/news\/dosen-its-kenalkan-model-bisnis-guna-pengembangan-marine-tourism\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2020\/12\/WhatsApp-Image-2020-12-23-at-18.45.16.jpeg\",\"keywords\":[\"HUMAS\",\"qaf\"],\"articleSection\":[\"Berita Utama\",\"Kampus Kita\",\"KKN Abmas\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.its.ac.id\/news\/dosen-its-kenalkan-model-bisnis-guna-pengembangan-marine-tourism\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.its.ac.id\/news\/dosen-its-kenalkan-model-bisnis-guna-pengembangan-marine-tourism\/\",\"url\":\"https:\/\/www.its.ac.id\/news\/dosen-its-kenalkan-model-bisnis-guna-pengembangan-marine-tourism\/\",\"name\":\"Dosen ITS Kenalkan Model Bisnis Guna Pengembangan Marine Tourism - 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