{"id":53710,"date":"2020-11-30T20:34:30","date_gmt":"2020-11-30T13:34:30","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/?p=53710"},"modified":"2021-11-15T15:50:45","modified_gmt":"2021-11-15T08:50:45","slug":"hakikat-branding-dan-perannya-bagi-startup","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/hakikat-branding-dan-perannya-bagi-startup\/","title":{"rendered":"Hakikat Branding dan Perannya bagi Startup"},"content":{"rendered":"
\"\"
Media promosi INSTAIN, gawe DIKST ITS dengan topik branding startup <\/em>.<\/figcaption><\/figure>\n

Kampus ITS, ITS News \u2014<\/strong> Tak melulu akademik, Institut Teknologi Sepuluh Nopember (ITS) kali ini membuka kesempatan bagi mahasiswanya untuk mengembangkan usaha mereka secara mandiri. Melalui Inkubasi Startup Inovatif (INSTAIN) yang diselenggarakan Kamis (26\/11) lalu, Direktorat Inovasi dan Kawasan Sains Teknologi (DIKST) ITS membagikan kiat-kiat membangun <\/span>branding<\/span><\/i> perusahaan rintisan (<\/span>startup<\/span><\/i>) guna menciptakan <\/span>value<\/span><\/i> dan bersaing dengan kompetitor.\u00a0<\/span><\/p><\/blockquote>\n

Mengusung tema <\/span>Branding Bagi Startup, <\/span><\/i>kegiatan yang sudah terselenggara sebanyak sembilan kali ini memberi pemahaman terkait istilah <\/span>branding <\/span><\/i>yang sering disalahartikan dengan marketing<\/em> (pemasaran) dan\u00a0selling<\/em> (penjualan). Radityo Suryo Hartanto ST, salah satu pembicara menjelaskan bahwa <\/span>branding, <\/span><\/i>marketing<\/em>, dan selling<\/em> merupakan tiga hal yang berbeda. Marketing<\/em> sendiri mengacu pada <\/span>market share<\/span><\/i>, yang mana merupakan<\/span>\u00a0persentase dari total penjualan dalam suatu industri yang dihasilkan oleh perusahaan tertentu.<\/span><\/p>\n

CEO PAP Brand Partner ini juga menerangkan bahwasanya manfaat fisik dari <\/span>branding <\/span><\/i>dapat berupa permintaan, penawaran, pangkalan data kontak, dan <\/span>traffic<\/span><\/i>. Sedangkan, selling<\/em> lebih berfokus pada hasil penjualan atau omzet dibandingkan menonjolkan image<\/em>. \u201c<\/span>Branding<\/span><\/i> sendiri lebih menonjolkan <\/span>value<\/span><\/i> atau <\/span>personality <\/span><\/i>yang memiliki manfaat<\/span> fisik berupa closing<\/em>, repeat order<\/em>, dan pelanggan baru,\u201d imbuh Radit.\u00a0<\/span><\/p>\n

\"\"
Radityo Suryo Hartanto ST saat menyampaikan materi pada INSTAIN ke-9.<\/figcaption><\/figure>\n

Tidak sampai di sana, sekretaris umum Badan Pengurus Cabang Himpunan Pengusaha Muda Indonesia (BPC HIPMI) tersebut juga menyertakan keterangan bahwa selain <\/span>memiliki manfaat emosional berupa loyalitas, reputasi atau <\/span>pride<\/span><\/i>, dan juga kepercayaan, branding<\/i> juga merupakan aset yang tak berwujud (<\/span>intangible asset<\/span><\/i>). <\/span>\u201c<\/span>Brand<\/span><\/i> adalah peran. <\/span>Branding<\/span><\/i> adalah atribut dan langkah membangun peran,\u201d ungkap laki-laki kelahiran 1985 tersebut.\u00a0<\/span><\/p>\n

Bagi pengusaha perusahaan rintisan, <\/span>branding<\/span><\/i> sangat dibutuhkan sebagai identitas dan mereka dan untuk bisa menumbuhkan pembeda di antara para pengusaha yang lain. \u201c<\/span>Branding<\/span><\/i> membantu orang mengidentifikasi produk maupun organisasi atau perusahaan, <\/span>branding<\/span><\/i> membuat beda antara produk dengan kompetitornya,\u201d terang alumnus SMA Negeri 2 Surabaya itu.\u00a0<\/span><\/p>\n

Selain itu, laki-laki berusia 35 tahun tersebut juga mengungkapkan bahwa <\/span>branding <\/span><\/i>juga bisa digunakan untuk memposisikan suatu barang (<\/span>positioning<\/span><\/i>). Dari presentasinya, Radit menjelaskan bahwa <\/span>positioning<\/span><\/i> dapat membantu konsumen memilih produk yang digunakan dengan mudah. Fungsi <\/span>branding <\/span><\/i>yang lain adalah sebagai nilai dan sebuah kepercayaan.\u00a0<\/span><\/p>\n

\"\"
Radityo Suryo Hartanto ST ketika menjelaskan terkait branding.<\/em><\/figcaption><\/figure>\n

Lebih lanjut, Radit mengungkapkan, untuk membangun <\/span>branding<\/span><\/i> ada satu langkah penting yang harus dilewati. Langkah<\/span> tersebut adalah mulai mengidentifikasi pelanggan. Di akhir materi, ia menyerukan kepada peserta untuk membuat identitas dengan mulai mengomunikasikan pemikiran mereka dengan pelanggan. “<\/span>Brand <\/span><\/i>bukanlah apa yang anda katakan tentang bisnis anda, tetapi apa yang orang lain (pelanggan, red) lihat dan rasakan,\u201d pungkasnya.<\/span> (*)
\n<\/strong><\/p>\n

Reporter: jev<\/strong>
\nRedaktur: Dzikrur Rohmani Zuhkrufur Rifqi Muwafiqul Hilmi<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Kampus ITS, ITS News \u2014 Tak melulu akademik, Institut Teknologi Sepuluh Nopember (ITS) kali ini membuka kesempatan bagi mahasiswanya untuk mengembangkan usaha mereka secara mandiri. Melalui Inkubasi Startup Inovatif (INSTAIN) yang diselenggarakan Kamis (26\/11) lalu, Direktorat Inovasi dan Kawasan Sains Teknologi (DIKST) ITS membagikan kiat-kiat membangun branding perusahaan rintisan (startup) guna menciptakan value dan bersaing […]<\/p>\n","protected":false},"author":255,"featured_media":53711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,26],"tags":[517,218],"class_list":["post-53710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama","category-kampus-kita","tag-jev","tag-rur"],"yoast_head":"\nHakikat Branding dan Perannya bagi Startup - ITS News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/hakikat-branding-dan-perannya-bagi-startup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hakikat Branding dan Perannya bagi Startup - ITS News\" \/>\n<meta property=\"og:description\" content=\"Kampus ITS, ITS News \u2014 Tak melulu akademik, Institut Teknologi Sepuluh Nopember (ITS) kali ini membuka kesempatan bagi mahasiswanya untuk mengembangkan usaha mereka secara mandiri. 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