{"id":52700,"date":"2020-10-26T16:40:41","date_gmt":"2020-10-26T09:40:41","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/?p=52700"},"modified":"2020-10-26T16:42:22","modified_gmt":"2020-10-26T09:42:22","slug":"kiat-meningkatkan-daya-saing-di-era-digital","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/kiat-meningkatkan-daya-saing-di-era-digital\/","title":{"rendered":"Kiat Meningkatkan Daya Saing di Era Digital"},"content":{"rendered":"
\"\"
Rektor ITS Prof Dr Ir Mochamad Ashari MEng saat menyampaikan materi dalam webinar Alumni Leader Series Meningkatkan Daya Saing Melalui Transformasi Digital<\/figcaption><\/figure>\n
\n

Kampus ITS, ITS News \u2013 <\/strong>Transformasi digital membawa pengaruh besar terhadap dunia usaha di Indonesia. Oleh sebab itu, penting bagi pelaku usaha untuk meningkatkan daya saingnya. Berikut, Institut Teknologi Sepuluh Nopember (ITS) membagikan kiat jitu untuk meningkatkan daya saing pelaku usaha di era digital.<\/span><\/p>\n<\/blockquote>\n

Menurut Rektor ITS, Prof Dr Ir Mochamad Ashari MEng, transformasi digital merupakan perubahan segala sesuatu ke arah teknologi mesin pintar seperti komputer, dan koneksi nirkabel. \u201cContoh perubahan itu adalah berita yang dapat dibaca secara daring, fasilitas pembelajaran daring, serta jasa transportasi digital,\u201d sambungnya.<\/p>\n

Lanjut Ashari, sapaan akrabnya, perubahan ini terbukti memberi manfaat untuk perorangan, perusahaan, dan pemerintah. Seperti peluang branding<\/em> diri lewat media sosial, menambah konsumen perusahaan dengan iklan digital, serta menyebarluaskan informasi dari pemerintahan. \u201cSelain itu, efisiensi juga menjadi manfaat lain dalam transformasi digital ini,\u201d ujarnya.<\/p>\n

Namun, Guru Besar Teknik Elektro ITS ini menambahkan, di dunia usaha sendiri, transformasi digital juga menimbulkan banyak tantangan, sejalan dengan banyaknya start up baru yang bermunculan. Tantangan itu hadir dari bidang infrastruktur, regulasi, maupun keamanan. “Untuk menghadapi tantangan tersebut, diperlukan sumber daya manusia yang kompeten di bidang usahanya masing-masing,\u201d jelas Ashari.<\/p>\n

Selain kompetensi anggota, peran seorang pemimpin diyakini memberikan pengaruh besar dalam proses menghadapi tantangan tersebut. Yang tentunya, peran ini tidak dapat dipisahkan dari kelahiran inovasi berbasis digital. \u201cAgar bisa bertahan di era ini, maka inovasi adalah yang jawaban tepat untuk menghadapi tantangan,\u201d tuturnya.<\/p>\n

Sependapat dengan sang rektor, Ir Dian Rachmawan MSc, Direktur Wholesale dan International Service PT Telkom Indonesia, menyampaikan bahwa pemimpin dan inovasi merupakan dua hal penting yang tidak dapat dipisahkan. \u201cTerlebih, keberadaan dan arahan pemimpin sangat berpengaruh dalam membuat dan mengembangkan inovasi tersebut,\u201d papar Dian, sapaan akrabnya.<\/p>\n

Alumnus Departemen Teknik Elektro ITS ini menekankan, untuk dapat bersaing lewat inovasi, badan usaha harus menjawab tiga pertanyaan dasar. Yaitu, dimana posisinya, apa tujuannya, dan apa yang harus dilakukan. Melalui tiga hal tersebut, barulah dapat ditentukan inovasi apa yang diperlukan. \u201cYang terpenting, jangan melupakan hal dasar yang melandasi berdirinya perusahaan,\u201d tambahnya.<\/p>\n

Melalui webinar<\/em> yang digelar Kamis (22\/10) ini, Dian berharap agar mahasiswa, alumni, maupun masyarakat menjadi lebih siap dalam menghadapi transformasi digital. Sehingga, mereka dapat membangun usaha yang mampu bersaing dan bertahan di era digital. \u201cSemoga, dari sini muncul pelaku usaha dengan inovasi dan landasan fundamental yang baik,\u201d pungkasnya. (dil\/hen)<\/p>\n

\"\"
Ir Dian Rachmawan MSc, Direktur Wholesale dan International Service PT Telkom Indonesia (Persero) Tbk saat menyampaikan materinya.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Kampus ITS, ITS News \u2013 Transformasi digital membawa pengaruh besar terhadap dunia usaha di Indonesia. Oleh sebab itu, penting bagi pelaku usaha untuk meningkatkan daya saingnya. Berikut, Institut Teknologi Sepuluh Nopember (ITS) membagikan kiat jitu untuk meningkatkan daya saing pelaku usaha di era digital. Menurut Rektor ITS, Prof Dr Ir Mochamad Ashari MEng, transformasi digital […]<\/p>\n","protected":false},"author":268,"featured_media":52702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[497,214],"class_list":["post-52700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama","tag-dil","tag-hen"],"yoast_head":"\nKiat Meningkatkan Daya Saing di Era Digital - ITS News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/kiat-meningkatkan-daya-saing-di-era-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kiat Meningkatkan Daya Saing di Era Digital - ITS News\" \/>\n<meta property=\"og:description\" content=\"Kampus ITS, ITS News \u2013 Transformasi digital membawa pengaruh besar terhadap dunia usaha di Indonesia. 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