{"id":43569,"date":"2019-10-20T09:31:57","date_gmt":"2019-10-20T02:31:57","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/?p=43569"},"modified":"2019-10-27T11:24:27","modified_gmt":"2019-10-27T04:24:27","slug":"simak-strategi-usaha-dalam-persaingan-pasar-global","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/simak-strategi-usaha-dalam-persaingan-pasar-global\/","title":{"rendered":"Simak Strategi Usaha dalam Persaingan Pasar Global"},"content":{"rendered":"
\"Simak
Procurement & Marketing Export Manager PT Indoprima Gemilang, Simon Hariono SE menjadi narasumber dari kuliah tamu yang digelar oleh Departemen Manajemen Bisnis ITS ini<\/figcaption><\/figure>\n

Kampus ITS, ITS News \u2013<\/strong>Mahasiswa yang digadang menjadi pelaku usaha aktif dalam pasar global, mesti paham betapa sengitnya persaingan merebutkan hati konsumen saat ini. Tantangan tersebut lantas coba dijawab oleh Departemen Manajemen Bisnis Institut Teknologi Sepuluh Nopember (ITS) melalui kuliah tamu bertajuk Offers The Prospect of New Markets, More Sales, Better Profit, and a Greater Spread of Customers<\/em>, pada Kamis (17\/10).<\/em><\/p><\/blockquote>\n

Dalam kesempatan tersebut Procurement & Marketing Export Manager<\/em> PT Indoprima Gemilang, Simon Hariono SE menyebutkan bahwa setidaknya ada lima poin yang menjadi tantangan\u00a0para pelaku usaha dalam menghadapi pasar global. Yakni mulai dari situasi ekonomi, fluktuasi nilai tukar mata uang, perilaku pasar, kompetitor, hingga sistem politik dan kelegalan yang mengikat.<\/p>\n

Dalam hal ini, perusahaan kemudian wajib melakukan survei dan riset mendalam untuk memperoleh data yang menunjang. \u201cPenting\u00a0bagi kita mengetahui apa yang dibutuhkan pasar, untuk dapat mengembangkan produk sesuai kebutuhan\u00a0konsumen,\u201d ungkap pria tamatan Universitas Negeri Surabaya tersebut.<\/p>\n

Lebih lanjut, Simon menambahkan penjelasannya tentang segmen pasar. Dimana segmen pasar itu sendiri merujuk pada strategi untuk mengelompokkan calon konsumen berdasarkan kebutuhannya. Contohnya seperti current market <\/em>dan new market<\/em>, dimana kedua pasar ini memiliki strategi\u00a0masing-masing yang cara analisis dan berpikirnya pasti berbeda.<\/p>\n

Menilik lebih dalam, yang membedakan antara keduanya adalah current market <\/em>sendiri produknya sudah dikenal dan hanya\u00a0perlu memperdalam serta meningkatkan daya jualnya. Yaitu dengan melakukan market penetration<\/em>, sebagai usaha upaya untuk mengetahui kelebihan, kekurangan, serta kesempatan dan ancaman dari usaha kita.<\/p>\n

Tak hanya itu,\u00a0situasi pasar juga tidak boleh lepas dari perhatian para pelaku usaha di segala bidang. Entah itu ekonomi, sosial, teknologi, lingkungan, dan lain sebagainya. “Sebagai contoh, kita harus paham, misalnya, mengapa USD (mata uang Amerika Serikat, red) hari ini berfluktuasi,” tanya bapak dua anak tersebut kepada mahasiswa.<\/p>\n

\"Simak
Antusiasme peserta dari mahasiswa internasional dalam menerima materi yang disampaikan, terlihat saat sesi tanya jawab<\/figcaption><\/figure>\n

Lain halnya jika produk yang diusung merupakan sesuatu yang baru (new market<\/em>, red), maka strategi yang tepat adalah market development<\/em>.\u00a0Dalam strategi ini, diperlukan analisis gross domestic product <\/em>(GDP) yang punya peran penting untuk menerangkan indikator perilaku pasar.\u00a0Yang kemudian diikuti dengan analisa populasi yang ditinjau berbeda-beda menurut sektor perusahaan. \u201cJangan sampai memasuki pasar yang populasinya sudah banyak,\u201d pesan Simon.<\/p>\n

Setelah semua poin di atas dilakukan, jangan lupakan analisis kompetitor yang ada.\u00a0Mulai dengan mencari tahu seberapa banyak merk yang produknya sama dengan milik kita, dan juga harga yang mereka tawarkan pada pasar. Namun, kompetitor bukanlah musuh yang harus ditakuti. Sebab setiap produk sejatinya punya target pasarnya masing-masing, serta tak akan ada produk yang mampu memenuhi segala tuntutan pasarnya.<\/p>\n

Dalam pemaparannya, Simon terus berpesan pada peserta untuk tetap mengingat teori-teori yang sudah mereka pelajari dalam delapan semester masa studi. \u201cKarena itulah yang nantinya kalian aplikasikan dalam pekerjaan,\u201d pungkasnya. (ion2\/yok)<\/p>\n

\"Simak
Simon Hariono SE (kanan) menerima cinderamata dari Departemen Manajemen Bisnis ITS seusai mengisi materi<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Kampus ITS, ITS News \u2013Mahasiswa yang digadang menjadi pelaku usaha aktif dalam pasar global, mesti paham betapa sengitnya persaingan merebutkan hati konsumen saat ini. Tantangan tersebut lantas coba dijawab oleh Departemen Manajemen Bisnis Institut Teknologi Sepuluh Nopember (ITS) melalui kuliah tamu bertajuk Offers The Prospect of New Markets, More Sales, Better Profit, and a Greater […]<\/p>\n","protected":false},"author":253,"featured_media":43571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[14],"tags":[417,250],"class_list":["post-43569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama","tag-ion2","tag-yok"],"yoast_head":"\nSimak Strategi Usaha dalam Persaingan Pasar Global - ITS News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/simak-strategi-usaha-dalam-persaingan-pasar-global\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Simak Strategi Usaha dalam Persaingan Pasar Global - ITS News\" \/>\n<meta property=\"og:description\" content=\"Kampus ITS, ITS News \u2013Mahasiswa yang digadang menjadi pelaku usaha aktif dalam pasar global, mesti paham betapa sengitnya persaingan merebutkan hati konsumen saat ini. 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