{"id":37608,"date":"2019-03-11T02:33:47","date_gmt":"2019-03-10T19:33:47","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/?p=37608"},"modified":"2019-03-17T17:44:46","modified_gmt":"2019-03-17T10:44:46","slug":"kenali-pangsa-pasar-jadi-kunci-sukses-berbisnis","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/kenali-pangsa-pasar-jadi-kunci-sukses-berbisnis\/","title":{"rendered":"Kenali Pangsa Pasar Jadi Kunci Sukses Berbisnis"},"content":{"rendered":"
\"\"
Etsa Rahma Devi saat menyampaikan materi pada Mahanugra Workshop di Gedung Pusat Robotika ITS<\/figcaption><\/figure>\n

Kampus ITS, ITS News<\/strong> \u2013 Bersama Mahanugra Jawa Timur, Institut Teknologi Sepuluh Nopember (ITS) Surabaya menyelenggarakan kegiatan <\/span>workshop<\/span><\/i> bertajuk <\/span>Menumbuhkan Sumber Daya UKM Indonesia<\/span><\/i>. Bertempat di Gedung Pusat Robotika ITS, <\/span>workshop<\/span><\/i> ini menyasar para pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) guna memecahkan permasalahan mengenai permodalan dan jejaring pemasaran, salah satunya tentang mengenali pangsa pasar, Sabtu (9\/3).<\/span><\/p><\/blockquote>\n

Koordinator acara, Bobbin Nila Prasanta Yudha, mengatakan bahwa selama ini modal yang diberikan pemerintah kepada para pelaku UMKM dirasa masih kurang maksimal. Di sisi lain, para pelaku UMKM yang ingin mendapatkan pinjaman modal dari bank seringkali mengalami kesulitan karena harus ada jaminan. \u201cSedangkan para pelaku UMKM yang baru memulai usahanya, jangankan memiliki rumah, terkadang tempat produksinya saja masih mengontrak,\u201d ujarnya.<\/span><\/p>\n

Cak Boni, sapaan akrabnya, juga menuturkan bahwa pelaku UMKM terkadang bingung kemana akan memasarkan produk mereka. Oleh karena itu melalui <\/span>workshop<\/span><\/i> ini, pihaknya ingin menjembatani kebutuhan pelaku UMKM tersebut. Salah satunya adalah dengan melakukan pendampingan baik bagi pelaku yang mau memulai \u00a0ataupun yang telah memiliki usaha agar bisa memaksimalkan produk mereka. \u201cSelain itu, pelaku usaha yang memiliki aset lima puluh sampai 500 juta juga didampingi dan didorong untuk naik ke level berikutnya,\u201d tambahnya.<\/span><\/p>\n

Dalam acara yang dihadiri kurang lebih 300 peserta itu, turut dihadirkan pengusaha Mardigu Wowiek Prasantyo dan Etsa Rahma Devi sebagai pembicara. Etsa sendiri membagikan kisahnya saat baru memulai usaha. Ia mengungkapkan saat awal mula mendirikan usaha, produknya banyak yang tersimpan di gudang alias tak laku karena tidak menemukan segmen pasar. \u00a0Ia kemudian berpikir bagaimana caranya bisa menemukan <\/span>networking <\/span><\/i>atau jaringan dalam berbisnis. \u201cSolusinya adalah dengan mengikuti organisasi,\u201d ungkap <\/span>pemilik Bandung Science Center (BSC) itu<\/span>.<\/span><\/p>\n

\"\"
Mardigu Wowiek Prasantyo saat memberikan materi pada Mahanugra Workshop yang di Gedung Pusat Robotika ITS<\/figcaption><\/figure>\n

Setelah bergabung ke dalam salah satu organisasi pengusaha, ia kemudian mengikuti kongres yang diadakan di Jepang. Di situlah ia berpikir untuk membuat produk yang saat itu dibutuhkan oleh para peserta kongres. Idenya mengarah pada tempat kartu nama. Menurutnya, para peserta yang hampir semuanya pengusaha tersebut pasti membawa kartu nama untuk menambah jejaring bisnis. Benar saja, tempat kartu nama yang telah ia desain semenarik mungkin itu berhasil diserbu pembeli. \u201cProduk yang seharusnya dijual untuk tujuh hari berhasil ludes dalam dua hari,\u201d jelasnya.<\/span><\/p>\n

Dari kisahnya tersebut, Etsa menggaris bawahi bahwa penting bagi seorang pelaku usaha untuk pandai melihat peluang. Selain itu, pelaku usaha juga harus mengetahui segmen pasar mana yang membutuhkan produk kita. Menurutnya, hal lain yang juga perlu diperhatikan adalah terus melakukan evaluasi terhadap usaha kita seperti kualitas produk, kemasan, ataupun pemasarannya.<\/span><\/p>\n

Di akhir pemaparannya, Etsa juga mengingatkan kepada peserta <\/span>workshop<\/span><\/i> untuk mengetahui pola hidupnya saat menjadi pengusaha. \u201cJangan mengutak-atik uang bisnis. Usahakan antara rekening bisnis dan pribadi dipisah,\u201d tandasnya. (jun\/id)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Kampus ITS, ITS News \u2013 Bersama Mahanugra Jawa Timur, Institut Teknologi Sepuluh Nopember (ITS) Surabaya menyelenggarakan kegiatan workshop bertajuk Menumbuhkan Sumber Daya UKM Indonesia. Bertempat di Gedung Pusat Robotika ITS, workshop ini menyasar para pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) guna memecahkan permasalahan mengenai permodalan dan jejaring pemasaran, salah satunya tentang mengenali pangsa pasar, […]<\/p>\n","protected":false},"author":209,"featured_media":37609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[228,240],"class_list":["post-37608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama","tag-id","tag-jun"],"yoast_head":"\nKenali Pangsa Pasar Jadi Kunci Sukses Berbisnis - ITS News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/kenali-pangsa-pasar-jadi-kunci-sukses-berbisnis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kenali Pangsa Pasar Jadi Kunci Sukses Berbisnis - ITS News\" \/>\n<meta property=\"og:description\" content=\"Kampus ITS, ITS News \u2013 Bersama Mahanugra Jawa Timur, Institut Teknologi Sepuluh Nopember (ITS) Surabaya menyelenggarakan kegiatan workshop bertajuk Menumbuhkan Sumber Daya UKM Indonesia. 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