{"id":25752,"date":"2017-08-21T11:12:15","date_gmt":"2017-08-21T11:12:15","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/2017\/08\/21\/hermawan-kertajaya-ajarkan-konsep-pengembangan-diri\/"},"modified":"2017-08-21T11:12:15","modified_gmt":"2017-08-21T11:12:15","slug":"hermawan-kertajaya-ajarkan-konsep-pengembangan-diri","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/hermawan-kertajaya-ajarkan-konsep-pengembangan-diri\/","title":{"rendered":"Hermawan Kertajaya Ajarkan Konsep Pengembangan Diri"},"content":{"rendered":"<p>Pria yang mengaku sempat menempuh pendidikan di Teknik Elektro ITS ini, memulai materi dengan menjelaskan mengenai <em>Positioning, Differentiating,<\/em> dan <em>Branding<\/em> (PDB). PDB adalah hal penting bagi setiap orang untuk ditanamkan dalam konsep pengembangan demi karir masa depan nanti. <\/p>\n<p>&quot;Bagaimana kita memposisikan diri, bagaimana orang menilai kita berbeda, dan bagaimana kita menjual diri adalah konsep yang harus dipertimbangkan,&quot; terangnya. <\/p>\n<p>Untuk memiliki PDB, ada empat moral yang harus dibangun. Moral yang pertama yaitu profesionalisme. &quot;Sebagai perguruan tinggi, ITS tentu menyediakan wadah pengembangan seperti organisasi. Dengan aktif berorganisasi, moral profesional terbangun dengan sendirinya,&quot; ujarnya mengingatkan.<\/p>\n<p>Moral selanjutnya adalah produktif. Hermawan mengatakan, aktif berbeda dengan produktif. Melihat dari pengalamannya, mahasiswa yang aktif berorganisasi cenderung tidak produktif. Produk adalah tentang seorang mahasiswa yang mampu berkarya, berprestasi, dan bermanfaat. <\/p>\n<p>&quot;Setiap orang memiliki waktu yang sama yaitu 24 jam, tetapi&nbsp; mengapa ada mahasiswa yang memiliki prestasi berbeda? Itu karena mereka lebih produktif. Berkacalah,&quot; tegasnya dengan nada sedikit menyindir. <\/p>\n<p>Sedang moral ketiga adalah kreatif, dan moral terakhir adalah mental pengusaha. Menurut Hermawan, kedua moral ini adalah moral yang paling jelas untuk memberi label pada diri sendiri.&nbsp; &quot;Moral ini adalah moral pembeda dari setiap orang,&quot; ucapnya. (nov\/ven)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sebanyak 5.109 mahasiswa baru (maba) Institut Teknologi Sepuluh Nopember<br \/>\n (ITS)&nbsp; secara resmi diterima dalam upacara Pengukuhan Mahasiswa<br \/>\n Baru, Selasa (15\/8). Acara yang berlangsung di Grha Sepuluh Nopember ini hadirkan pakar marketing Dr (HC) Hermawan Kartajaya. Demi memberi motivasi maba, ia membawakan kuliah umum bertema Pentingnya Konsep<br \/>\n Diri Dalam Membangun Karir di Masa Depan.<\/p>\n","protected":false},"author":1,"featured_media":25753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-25752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hermawan Kertajaya Ajarkan Konsep Pengembangan Diri - ITS News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/hermawan-kertajaya-ajarkan-konsep-pengembangan-diri\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hermawan Kertajaya Ajarkan Konsep Pengembangan Diri - ITS News\" \/>\n<meta property=\"og:description\" content=\"Sebanyak 5.109 mahasiswa baru (maba) Institut Teknologi Sepuluh Nopember (ITS)&nbsp; secara resmi diterima dalam upacara Pengukuhan Mahasiswa Baru, Selasa (15\/8). Acara yang berlangsung di Grha Sepuluh Nopember ini hadirkan pakar marketing Dr (HC) Hermawan Kartajaya. 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