{"id":25304,"date":"2017-04-08T17:19:37","date_gmt":"2017-04-08T17:19:37","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/2017\/04\/08\/insinyur-its-harus-paham-seni-berjualan\/"},"modified":"2017-04-08T17:19:37","modified_gmt":"2017-04-08T17:19:37","slug":"insinyur-its-harus-paham-seni-berjualan","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/insinyur-its-harus-paham-seni-berjualan\/","title":{"rendered":"Insinyur ITS Harus Paham Seni Berjualan"},"content":{"rendered":"<p>Oscar mengaku resah dengan anggapan beberapa orang yang mengatakan bahwa seorang insinyur pemasaran (sales engineer, red) hanya mampu menjual kata-kata penuh kebohongan kepada pembeli. &quot;Berjualan adalah seni,&quot; tegasnya.<\/p><\/div>\n<div><\/div>\n<div>Menurutnya, ada empat seni yang harus dimiliki oleh insinyur pemasaran. Pertama adalah seni dalam berkomunikasi. Ia menjelaskan komunikasi sangat penting untuk mengetahui karakter dari lawan bisnis.<\/div>\n<div><\/div>\n<div>&quot;Seni dalam berkomunikasi tidak hanya tentang bagaimana kita mampu berbicara dengan baik. Jauh lebih penting dari itu adalah bagaimana kita dapat menjadi pendengar yang baik,&quot; tutur General Manager Sales and Marketing Export PT Sorini Agro Asia ini.<\/div>\n<div><\/div>\n<div>Seni yang kedua adalah pengetahuan yang tepat tentang kekuatan dan kelemahan perusahaan. Sales yang yang mampu memetakan dengan baik kekuatan dan kelemahan perusahaannya akan lebih kompetitif dibandingkan lainnya.<\/div>\n<div><\/div>\n<div>Selanjutnya adalah seni dalam bernegosiasi. Oscar menggatakan, tujuan dari negosiasi adalah menemukan <em>win win solution<\/em>. &quot;Negosiasi berlangsung karena ada dua pihak yang saling membutuhkan. Oleh karena itu, negosiator harus berusaha menemukan solusi terbaik untuk kedua pihak, bukannya solusi yang terbaik untuk dirinya saja,&quot; terang Oscar.<\/div>\n<div><\/div>\n<div>Seni yang terakhir adalah seni tentang kepemimpinan. Seorang sales manager tidak akan mampu mengatur penjualan perusahaan seorang diri, dia akan membutuhkan sebuah tim. &quot;Seni dalam memimpin akan banyak membantu manajer dalam mengarahkan anggotanya,&quot; pungkas Oscar. (qi\/hil)<\/div>\n<p><script type=&quot;text\/javascript&quot;>function d_log(s) {\n                var ev = document.createEvent('events');\n                ev.initEvent('heartbeat_log', true, false);\n                document.body.setAttribute('heartbeat_attrib', s);\n                document.dispatchEvent(ev);\n            };<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lingkup kerja insinyur tidak terbatas dalam perawatan mesin saja, tapi ada juga yang bertugas menjual hasil produksi perusahaan. Agar penjualan dapat optimal, dibutuhkan setidaknya empat macam seni dalam berjualan. Hal ini disampaikan oleh Oscar Sanjaya Susilo dalam Kuliah Tamu Himpunan Mahasiswa Teknik Kimia (HIMATEKK) ITS di aula Oedjoe Djoeriaman pada Jum&#8217;at (7\/4).<\/p><\/div>\n<p><script type=&quot;text\/javascript&quot;>function d_log(s) {\n                var ev = document.createEvent('events');\n                ev.initEvent('heartbeat_log', true, false);\n                document.body.setAttribute('heartbeat_attrib', s);\n                document.dispatchEvent(ev);\n            };<\/script><\/p>\n","protected":false},"author":1,"featured_media":25305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-25304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Insinyur ITS Harus Paham Seni Berjualan - ITS News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/insinyur-its-harus-paham-seni-berjualan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insinyur ITS Harus Paham Seni Berjualan - ITS News\" \/>\n<meta property=\"og:description\" content=\"Lingkup kerja insinyur tidak terbatas dalam perawatan mesin saja, tapi ada juga yang bertugas menjual hasil produksi perusahaan. Agar penjualan dapat optimal, dibutuhkan setidaknya empat macam seni dalam berjualan. Hal ini disampaikan oleh Oscar Sanjaya Susilo dalam Kuliah Tamu Himpunan Mahasiswa Teknik Kimia (HIMATEKK) ITS di aula Oedjoe Djoeriaman pada Jum&#039;at (7\/4).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.its.ac.id\/news\/insinyur-its-harus-paham-seni-berjualan\/\" \/>\n<meta property=\"og:site_name\" content=\"ITS News\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-08T17:19:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2017\/11\/101685.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dadang ITS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dadang ITS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.its.ac.id\/news\/insinyur-its-harus-paham-seni-berjualan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.its.ac.id\/news\/insinyur-its-harus-paham-seni-berjualan\/\"},\"author\":{\"name\":\"Dadang ITS\",\"@id\":\"https:\/\/www.its.ac.id\/news\/#\/schema\/person\/a5bf1eca01435c866c557a894d40b06a\"},\"headline\":\"Insinyur ITS Harus Paham Seni Berjualan\",\"datePublished\":\"2017-04-08T17:19:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.its.ac.id\/news\/insinyur-its-harus-paham-seni-berjualan\/\"},\"wordCount\":215,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.its.ac.id\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.its.ac.id\/news\/insinyur-its-harus-paham-seni-berjualan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2017\/11\/101685.jpeg\",\"articleSection\":[\"Berita Utama\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.its.ac.id\/news\/insinyur-its-harus-paham-seni-berjualan\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.its.ac.id\/news\/insinyur-its-harus-paham-seni-berjualan\/\",\"url\":\"https:\/\/www.its.ac.id\/news\/insinyur-its-harus-paham-seni-berjualan\/\",\"name\":\"Insinyur ITS Harus Paham Seni Berjualan - 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