{"id":22172,"date":"2015-12-18T20:41:34","date_gmt":"2015-12-18T20:41:34","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/2015\/12\/18\/alasan-mengapa-konsumen-memilih-produk-anda\/"},"modified":"2015-12-18T20:41:34","modified_gmt":"2015-12-18T20:41:34","slug":"alasan-mengapa-konsumen-memilih-produk-anda","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/alasan-mengapa-konsumen-memilih-produk-anda\/","title":{"rendered":"Alasan Mengapa Konsumen Memilih Produk Anda"},"content":{"rendered":"<p>Sebelum memulai pembahasan menyoal manajemen operasional, ia turut menerangkan ilmu <em>marketing <\/em>yang pada dasarnya tidak terlepas dari bagaimana proses konsumen memilih produk bisnis. Menurutnya, bisnis selalu berorientasi pada <em>profit<\/em>.<\/p>\n<p>&#8221;<em>Profit <\/em>terdiri dari penjualan dikurangi biaya, tidak ada gunanya kita bisa mengubah biaya jika tidak ada penjualan,&quot; ucap Daniel membuka.<\/p>\n<p>Ia menerangkan nilai manfaat itu beragam maknanya, bisa dari fungsinya, kenikmatannya, atau bahkan kebanggaan yang diperoleh dengan membeli produk bisnis anda. &quot;Sederhananya, ada pada bagaimana anda merawat sebuah proses sebelum menjadi <em>output<\/em>,&quot; ungkapnya.<\/p>\n<p>Baginya, di dalam merawat proses yang harus diperhatikan adalah nilai dari <em>output<\/em> produk. &quot;Kita harus tahu mau seperti apa keluaran produk kita nantinya,&quot; kata Daniel. Nilai yang dimaksudnya dalam proses tersebut memiliki lima kategori, yaitu kualitas, <em>delivery<\/em>, biaya, fleksibilitas, dan inovasi.<\/p>\n<p>Daniel mencontohkan pada kasus industri penerbangan dimana terdapat maskapai yang mengutamakan kualitas namun ada maskapai yang mengutamakan pengurangan biaya. &quot;Dari kelima kategori ini, kita harus punya prioritas di bidang mana bisnis akan dijalankan,&quot; papar dosen Monash University ini. (yan\/man)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Konsumen memiliki alasan mutlak mengapa memilih produk bisnis anda. Alasan itu adalah nilai manfaat yang didapatkan konsumen. Itulah cuplikan ilmu yang didapatkan mahasiswa Manajemen Bisnis Institut Teknologi Sepuluh Nopember (ITS) pada kuliah tamu yang disampaikan Daniel Prajogo PhD, Jumat (18\/12).<\/p>\n","protected":false},"author":1,"featured_media":22173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-22172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alasan Mengapa Konsumen Memilih Produk Anda - ITS News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/alasan-mengapa-konsumen-memilih-produk-anda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alasan Mengapa Konsumen Memilih Produk Anda - ITS News\" \/>\n<meta property=\"og:description\" content=\"Konsumen memiliki alasan mutlak mengapa memilih produk bisnis anda. 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